The dilemma and challenge of Internet entrepreneurship

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Because of business trip, today downstairs than usual earlier, in the elevator met with large box small box of the distribution students. I was amazed at his early. Asked him how the recent business of Dangdang, he told me: "Well, we are each responsible for a small area, can not send."

Ma Yun's winter for less than half a year, and Dangdang's business is in full swing, is really hot and cold double days Ah!

In fact, Alibaba's recession and the popularity of Dangdang reflects such an internet development characteristics: Relying on enterprises such as advertising fees, membership fees, ranking fees and other ways to profit from the Internet companies, because of the economic crisis caused by the decline in corporate profits, marketing investment has been greatly affected. The internet company, which relies on the user to pay for a small fee, shows a spring-boom situation because of the boredom of unemployment and the increase in the number of consumers who are playing games online, making friends, looking for bargains, and so on.

We can sum up these two kinds of Internet charging methods: Terminal consumption mode and front-end charging mode. According to the concept of supply chain to understand, who owns the consumer who is the supply chain owner. There is no doubt that the front-end consumption pattern should be the innovation direction that the Internet entrepreneur mainly seeks.

Since the economic crisis has created a large number of people who can linger over the internet for a long time, supposedly, the "popularity" problem that bothers the Internet business most seems to be easier to solve, and internet start-ups seem to have a lot of opportunities.

In fact, the current Internet entrepreneurship is facing the plight and challenges more severe, and before the economic crisis has a different characteristics.

1, rapid development, the opportunity of the outbreak of wealth has gone. The internet industry after 15 years of development, has been from the original white Paper on the "Blossom, hundred Schools of ideas" into the establishment of a real innovation model and a solid foundation for the operation of the era. PPG's ups and downs is a good proof.

2. Risk funds turn to calm and prudent. Before the economic crisis, the Internet economy followed the trend of China's economy, the listing returns are staggering. But the economic crisis has caught the two-year-old investment company, and, in the short term difficult to launch, began to study the project carefully, the example of the spread of money and investment disappeared. Internet entrepreneurship faces the dilemma of financing difficulties.

3, the Internet tends to mature, innovative mode is decreasing. Before the economic crisis, casually copying foreign models is a great innovation. Baidu, for example, asked Google to let its stocks flip and climb with a better understanding of Chinese. If now for some popular mode or blindly follow, then only the dead. Because it's hard to shake someone else's position before the crisis.

4, the exploration time reduces, the cash flow pressure increases greatly. Before the economic crisis, you can also burn the money of the wind to explore the profit model, now if you can not produce a positive cash flow in the short term, do not play down.

In these four points, I think the core is the innovation model and operating basis. The Internet is just a tool, how smart to make money is to do any business must solve the problem.

Such as last year's hot happy Net, to now also find no way to earn money. And because of its simple pattern, has begun to be copied by the Web site. Happy NET, soon will not be joyful.

There are video-type sites, because of the capital chain pressure (high operating costs), policy pressure (content clutter), intellectual property pressure (copyright risk) and other reasons, in the economic crisis era, it is easy because of any one pressure suddenly fell.

Business-to-business Web site, its success is built on the basis of a large number of corporate website, but also because of the company's official website to improve and upgrade, search-type sites will become the biggest challenge for business-to-business websites. On the contrary, Consumer-to-consumer and the consumer will be the best innovation direction in the E-commerce website because they have grasped the time released by the economic crisis.

Don't talk to me about SNS, I think this is not the time to talk about profits, of course, is not the time to start a business, but Webgame, is a good thing, I suspect that the CEO of these kinds of websites are some technical lunatics, they should learn from Shi Yuzhu, learn to do brand to have a better tomorrow!

This article by www.chnjimai.com Webmaster Bulletin