The dilemma of paper media: Is there a way forward?

Newspapers and magazines are paper media, but the current state of the paper media is not ideal, many of the city's bookstores have closed, mainly because the Internet, mobile Internet development too fast. Once the era of hand-holding books may really go no longer, you can use mobile phone to read novels and news, no longer go to the bookstore to buy newspapers and magazines, and can save a lot of money. To buy a book may require dozens of yuan, use mobile phone traffic one months a few dollars, not only that, now young people have become accustomed to the Internet life. The chances of subscribing to the press are very low, and no one is going to read the newspaper, because what you want to see on the internet is OK.

First: The rapid popularization of mobile internet to speed up the demise of paper media

In recent years mobile internet blowout development, and even the possibility of replacing the traditional internet, now use mobile phones can be free communication, online shopping and payment, you can read novels and news. Mobile Internet is anytime, only need a smartphone can be more convenient and quicker than notebook or desktop. If the traditional Internet impact on the paper media industry, so that the paper media industry is facing a difficult situation, then mobile Internet may be the end of the paper media is the culprit. But any enterprise or industry can not stop this trend, the user needs to determine the market, the current paper media enterprises either transition, or slowly waiting to die.

Second: The fragmented habits of life are not conducive to the development of paper media

Today's young people have a greater life pressure, usually do not have much leisure time, unlike the elderly will have so much time. The fast-paced life has spawned a new way of receiving information, that is, the fragmented life, when we receive information from outside, we have to be on the bus, or a little time in the gossip. Access to information through their own mobile phone is the simplest and quickest way, so there are so many mobile phone control, fragmented lifestyle also hindered the development of paper media, forced by reality, young people do not have so much time to read newspapers and books.

Third: How the paper media should innovate to survive

In fact, not only paper media, micro-letters, micro-Bo and other new media in the Challenger other traditional media forms, such as: television, radio, but the difficulty of the paper media is even greater. If you want to not be eliminated by the times, paper media must transform or innovate, how to combine with the new media, how to use the new media to develop their own. From the cost, paper media must be much higher than e-books, the phenomenon of plagiarism on the internet is too common, how to protect their own copyright, this is a big problem. If you do not see those novels on the internet and can only read them by buying books, then as a loyal fiction fan, you should still choose the paper media.

Famous magazines like "Readers" and "Italian forest" have a large number of loyal fans or readers, and once you can see them on the Internet, there is no reader willing to pay for them. So the first is the protection of copyright, and then think about how to arouse the awareness of the reading, paper media can completely transfer the platform to the Internet, but the profit model still need to explore.