The dilemma of the same quality of electric business depression: Big gamble large data odds geometry

Industry analysts have publicly pointed out that the electric business as an industry is about to die, the future is the Internet applications of all enterprises, electric business is the standard for each enterprise. However, the situation is now in the opposite direction, the electric business enterprises become more and more omnipotent.

Electricity dealers are omnipotent

Facts have proved that the original in people's eyes only as a commodity sales channels of the electricity quotient, has successfully crossed the industry shackles, to the broader market.

Small single section, marketing platform, inventory management, logistics Express, Cloud Computing Center, offline channels, insurance, commercial real estate ... The electric business industry is growing into a behemoth, a collection of shopping, life services, entertainment in one integrated body.

Now, the electric dealer also found a new business-after-sale maintenance. It is understood that the Beijing-East has been awarded Dell's after-sales service qualification, to provide customers with door-to-door pick-up parts, accessories distribution services. Make full use of as the electric business enterprise's slightest advantage, and carry forward, become another industry project.

"Platform, finance, data", Ali's development of the three steps has become the electric business industry indicators, attracted Jing Dong, suning easy to buy, Gome Mall, Tencent and other companies currently have the opportunity to earn a second market expansion. Electricity dealers become omnipotent.

Suning as an example, suning in recent years, in the field of electric power, the annual growth rate of more than 200%, although not to reach the beginning of the minimum guaranteed revenue, but more than 18 billion of the trading volume has also laid the position of suning in the electricity quotient. In the near future, Suning's commercial real estate aircraft carrier-suning property surfaced, in order to seek in the commercial, residential, tourism, science and technology, logistics development in many aspects, focusing on the development of commercial real estate and logistics warehousing, to suning electrical appliances as a link to get through the industrial chain links.

Electric business enterprises have to drive their own "business empire", but not to ignore the capital gap and the same business ambitions, so that enterprises can not escape the same quality of the sleepy. As analysts say, "between platform-type dealers in the 2013, there is a big gap between the 120.1 billion-dollar sales of the two-day cats, and the other platforms will face a severe homogenization competition." ”

Difficult to escape the same quality of the sleepy

such as Suning Gome, the traditional retail to do the electric business, such as Jingdong, pure electricity business to do logistics, platform, data, financial business, as two times entrepreneurial, full of unknown competition and challenges.

However, from the development of Suning commercial real estate, since 2005 into the real estate sector, suning successively in Hangzhou, Beijing, Nanjing, Shanghai, Tianjin, Wuxi, Xuzhou, Chengdu and other more than 10 cities to take the layout. It is understood that Suning currently has 30 million square meters of land reserves in each city, with the million up to 390 million square meters of land reserves comparable.

But from the earnings figures, Suning property at the end of 2011, the total assets of 24.702 billion yuan, achieve a net profit of 486 million yuan, and Wanda in 2011 years income of 105.1 billion yuan, net profit is expected to exceed 9 billion yuan, of which, commercial real estate company 2011 annual income 95.3 billion yuan, the present stage of suning is also difficult to do with the city complex Big Brother Wanda contend.

Some analysts believe that Su Ning's involvement in real estate is also risky, one is faced with a large amount of capital turnover pressure, the second is to face the business real estate profitability of the recession. In Wanda, for example, the rental income of Wanda Plaza in 2011 was only 3.46 billion yuan, and the contribution of rents to the entire commercial real estate revenue accounted for only 3.62%, while Wanda was still in a loss state. Third, how suning with the industry also do commercial real estate giants Wanda, Soho and other competitions.

Not only that, with the development trend of the homogeneity of the electric business is becoming more and more serious, "differentiated competition" do not know where to talk?

First of all, with the development of the whole category of electric dealers, the original characteristics of their own business projects are gradually diluted. With Suning to electrification, Jingdong to 3C, now no matter what consumers want to buy, in the can think of the electric business site can almost buy, in also will not appear to do clothing shoes and hats, 3 C, home appliances designated shopping site, because their goods are readily available.

And this is good for consumers, this way, the consumer's right to choose to be magnified, the business is not in a single big. On the other hand, also effectively urge enterprises to improve consumer shopping experience and improve their own, from pre-sales commodity information authenticity, logistics courier and after-sales service.

Second, the brand effect of the website and the user word of mouth will become the most advantageous one "billboard" of the Electricity merchant website, with the homogenization becoming serious, the difference competition or not to highlight, and the long-term accumulation of the word-of-mouth and the faithful member settling down, will become the great test of the stickiness of the shopping website user.

But for the brand and Word-of-mouth effect has highlighted the electric business enterprise, the future in the subdivision area and open platform, will be mainly around Su Ning, the cat and the Beijing-east and Tencent power business between the continuous stalemate.

(Responsible editor: The good of the Legacy)