The dilemma of the transformation of shopping guide community shows the existence of electric quotient

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Mushroom Street and Beautiful said is undoubtedly a very popular site in recent years, can be said that the emergence of these two sites, and even changed the electric business ecosystem. In the year when the Mushroom street and the beautiful talk began to appear, a large number of Taobao sellers and users in this electric shopping community to share their own consumer experience, and the two sites fully from the perspective of women to operate, but also quickly won the market, and thus become Taobao guest Billboard big winners.

But when Taobao found that the original dispersed Taobao customer funds began to gradually be a few platform monopoly, Taobao suddenly found that their own Taobao customers if not to limit, unexpectedly will gradually become their own platform flow killer, so the bitter experience, in the beautiful said and Mushroom Street has not formed a monopoly of the potential, The rapid redesign Taobao guest rules, that is afraid to offend a large number of Taobao guest operators, so Mushroom street and beautiful said the scenery began no longer.

Without the income of Taobao guest, for these electronic shopping site, only through the transformation to find their second spring, the Mushroom Street quickly use their own in the field of electricity accumulation of popularity and flow, began to do online electric business platform, and in a very short period of time achieved great success. In the beginning of this year's March, Mushroom Street on the online turnover of 200 million yuan, the self-employed shops have reached more than 3,000, this data for a just transformation of the electric business Shopping guide platform, is undoubtedly very successful.

The difficulty of the platform for the transformation of electric business in shopping community

But the electric business shopping platform transformation to do electric business platform, really so good? In fact, from the operation of Mushroom Street has been feeling the pressure of the electricity industry law. Because the marketing equivalent of Mushroom Street for large electric business platform, it is only bucket, so from the current stage does not feel much pressure. But if the sales equivalent of 1 billion levels above, then the Electronic business platform for payment systems, logistics systems and web maintenance systems and other aspects of the cost of the need for a very strong growth, especially when Alibaba ban on Mushroom street use Alipay, for Mushroom Street, will undoubtedly constitute a great impact.

The other is the logistics system, whether it is Taobao or Beijing-east, have their own strong logistics system, although now the Mushroom street can use the social other express platform for sale, but if there is a surge in sales, then the logistics burst warehouse will become the normal, because of logistics problems caused by the problem of commodity quality will become increasingly frequent, This can seriously affect the user experience. You know, even now Jingdong, although the sales breakthrough billion, but from the profit point of view, but the slightest improvement, which shows that the operation of the electricity business platform looks beautiful, but difficult.

The law of electricity merchant's survival cannot break through

The law of the existence of the electric trader is undoubtedly the trust degree, this is the problem that the electric business development is difficult to evade. For Mushroom Street, although in the past few years, successfully broke through the blockade of Alibaba, but can not resist the survival and development of the electric business. You know, now, 3,000 shops in Mushroom Street, there are a lot of Taobao transformed, the quality of these businesses and trust has not withstood the test of time, but also at any time by Taobao on this part of the business restrictions, because these businesses are a foot two boat, if Taobao on this part of the merchant to use the second election, So these businesses obviously will not continue to enter Mushroom Street.

On the other hand, the trust of Mushroom Street is still a minority, if you want to increase the degree of trust, whether from the rule formulation, or payment system construction, need to shuffle, and this investment is obviously not two days a day to complete, to know Tencent's tenpay for so many years, still did not succeed, but also the situation now Mushroom Street.

Therefore, the transformation is the inevitable choice of these electronic shopping site, but how to choose the direction of transformation, but must have a macro planning, but also need to layout from the details, can break through the siege. This article by the Chinese Medical Talent Network www.120job.cn Webmaster First A5, reproduced please indicate the source of the link, thank you!