The discussion of "Media, brand, marketing and advertisement" by a classmate's meeting

[Still familiar with the place, or familiar taste, or familiar classmate, Xiamen University 06http://www.aliyun.com/zixun/aggregation/6535.html "> The first informal small-scale party held in Xiamen University students ' dormitory in a friendly and relaxing atmosphere The students are speaking on marketing, media, advertising, gossip and so on, and the main spirit of speech is as follows, I hope you will study hard and understand deeply:

1. About high-end brands, the main dissemination of creative points for the dream and nostalgia. The essential reason may be the reality of the unpredictable and miserable.

2. The people of the rich class in the SNS on the spit is more for interaction, not to expand the negative. The tolerance of the rich is far greater than the hanging wire!

3. High-end crowd consumption is no longer a sticker, but return to safety and health, is the force majeure factors free from fear!

4. Since the media has provided more opportunities to the people, the traditional media may become accomplices!

5. The new media era of advertising is no longer a well-organized, more attention to timeliness, fun, resonance.

6. Traditional media are becoming triad societies, by kidnapping clients to increase revenue.

7. Advertising return to the essence of creativity, sensitivity to creativity, the relevance of the grasp, timeliness of the response reflects the wisdom and quality of advertisers, students on the prospects of ideainside optimistic.

8. Since the media era, the speed of advertising updates, many of the traditional aircraft in the media will have a better spread of the press.

9. Offline activities are gradually becoming the fuse of network communication, through an offline activity that triggers the creative spread on the line.

10. Advertising is a bitter force of the industry, no advertising ideal difficult to adhere to. Party A is not as complex as imagined, advertising companies do not have to have PR, to speak creatively. Party A students to explain with examples.

Finishing: Cao Fanghua