The domain name enters the high growth to establish the brand consciousness strong

It is reported that as of November 19, the total number of domain registration in China reached 5,568,902, ranked third in the world. Compared with the United States in the November, China has shown substantial growth.

Once upon a time, many enterprises in the country would rather spend 100,000 dozen 5 seconds of advertising also do not spend 10,000 to buy the idea of domain name, spend a lot of financial resources in the Wang Yang's advertising, that the value of the domain name does not reach the advertising effect, do not pay attention to enterprise http://www.aliyun.com/zixun/ Aggregation/8973.html "> The importance of network brands, ignoring the existence of the network. As we all know, because domain name registration follows the principle of first note first, the domain name with uniqueness has the possibility of being registered in advance by others or competitors. But enterprises tend to ignore this possibility, resulting in some enterprises due to LAX prevention was registered, although some well-known enterprises through the petition to retake the domain name, but also wasted a lot of money and time, renowned at home and abroad, "Haier", "Jian Li Bao", "Tongren Temple", "Wahaha", "Changhong and other well-known domestic brands have been the domain name was registered event.

A good domain name is like a loud signboard, simple and clear, but also deep culvert, can let the customer memory deeply, also often bring them a huge amount of visits, in a sense, is the advertising effect, No wonder business.com to 7.5 million U.S. dollars in the United States for sale, and sex.com according to industry personnel speculated that the annual light advertising costs can earn millions of dollars, a good domain name will be a huge intangible assets, Yahoo site light domain name value of more than 100 million U.S. dollars. From the recent, after the new top-level domain name first instance, Amazon, Google and other parts of the domain name registration was returned events, this shows.

Chinese enterprises with the rapid development of the network in recent years, more and more enterprises realize the promotion of self brand awareness, are expected to enter the international track, of course, can not be separated from the network of the family, domain name as a network trademark is also recognized by most business enterprises, many enterprises for long-term strategic considerations, Also began to be registered with their own enterprise-related domain name, self-protection awareness significantly enhanced. The author from the domestic gold Domain name Registrar era Interconnection (www.now.cn) learned that since. de,.jp,.kr three kinds of country domain name launched, daily customer consultation constantly, coupled with the company's strict, efficient, security concessions and other initiatives, in recent times, registered domain name of the customer significantly increased.

Some people put the domain name as an investment, Jingdong mall million 3.cn acquisition, so that smart businessmen began to realize the registration of a good domain name brought about by the potential benefits. So someone began to hoard domain names, grabs, many celebrities, stars, business names are constantly being registered, some time before the zhoulibo.com name of Zhou Libo is a very good embodiment.

  Today is the world of the Internet, enterprises if not aware of the importance of domain names, have to say is a tragedy. Protect domain name brand, is every enterprise must pay attention to. From the promotion of China's domain name registration reflects the Chinese enterprises in the protection of their brand more and more strong awareness.