The domain name of the new war is quietly unfolding

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Some wars do not smoke, even in the beginning of the time, very few people pay attention to. When ICANN, the Internet name and digital address distribution agency, announced that it would open a generic top-level domain application in the first quarter of 2010, only a handful of people saw a new scramble for domain territory and a good show in the coming months.

The so-called generic top-level domain name (GTLD) is now the end of each Web site string, such as the familiar. com,. edu,. NET,. org, just to remove the geographical top-level domain names such as. cn,. JP, etc. These top-level domain names were created in 1984 with few numbers, followed by some additions to ICANN, such as. Asia,.mobi and so on, but up to now it's only 21. But according to ICANN's new policy, as long as the cost of each 185,000 dollars and annual fees of 25,000 dollars per year, as well as the certification of management and maintenance of the qualification, you can reasonably have this top-level domain, the other people need to pay to get the top-level domain name below the level. The new top-level domain name requested must be between 3-63 letters. You can apply. IBM or apply. Ilovemywifeforever.

But what if the requested top-level domain name is the same? Give an example of a new domain name war being fermented. A company called Dot Eco LLC, headquartered in California, was the first to declare it to apply. Eco (meaning "ecology") this domain name. The strategic partners behind the point Eco Company are former U.S. President Al Gore and other world-class environmental groups. It's. Eco policy is to donate more than 57% per cent of the profits earned by the domain to the environmental organizations that are committed to slowing global warming and to promote the global environmental movement.

What's the use of eco? First, environmental groups and organizations are willing to have their own domain name in the end of ECO, so it is convenient to show the nature of their organization, convenience in environmental protection has become the country's largest political right to raise money today. Second, commercial companies are willing to apply. Eco's first-level domain name, which can become a law-abiding citizen of a green business country through some kind of environmental standard, and if such an application becomes a trend, any company that does not have the domain name will be subject to political discrimination in trade and business dealings. Therefore, after the payment of 185,000 dollars and 25,000 dollars in annual fees, the next level of domain name application fees and annual fees, additional environmental standards certification fees and annual inspection fees are rolling in, with. Eco-top domain companies will become the new rich of environmental protection century.

Such a good thing naturally has competitors, Canada's "Big Room" (large reactiveness) companies to join the competition, behind some are not limited to "global warming" issues of environmental groups, such as the World Nature Foundation (WWF) and the International Green Cross. The competition proposal it proposes is that donate 25% of your income (note, not the profit from the operating costs) to environmental organizations, and companies that apply for a domain name must submit the company's environmental policy so that they become the world's largest corporate green policy database, or even an open API, so that everyone can call the database publicly. At the same time, fully transparent domain name operation process, so that all applicants know the full details of the eco operation. It also has the effect of forcing commercial companies to meet green standards, but not by themselves but by public scrutiny. It accuses Al Gore of supporting the "Dot Eco" company, which, because of its opaque operations, will eventually be donated to Gore's own relationship company. Such accusations allowed "dot Eco" to publish the Green Paper on August 12, accusing the "big room" of being utopian and ineffective.

But how will the dispute finally be resolved? A handbook published by ICANN shows that if more than one applicant applies for a domain name or applies for a similar domain name (such as. Bank and. Banks), the dispute mediation mechanism will be initiated. The first is internal investigation and mediation, if the dispute can not be resolved, directly to the "bidding" (auction) mechanism to determine the domain name ownership, the following conditions competitors finally have the domain name: 1 service more users, 2 to provide more cost-effective service, 3 immediately start the service rather than hoarding the domain name.

Actually think about it, not all the strings are like. Eco so popular, because the application plus technical costs, the initial cost of more than 300,000 dollars, annual fee and maintenance, if not many people apply for their first class domain name, it is meaningless money. Only similar. ECO, which conforms to the trend of the times and the values of the majority, and has the hidden qualification value of the domain name, can provoke the domain name scramble.

I list a few possibilities here:. Jews such a domain can be provided to groups and companies that serve Jews. Islam such a domain can be provided to all groups and companies that are in line with Islamic teachings. Chinese such a domain can be provided for Chinese service or "patriotic" groups and companies? If there are anti-China organizations to buy. Chinese this top-level domain, to compete for this business?

The top-level domain is the domain boundary, and early next year the top-level domain open application, will open up a new network of cities. A "Rob Money, Rob Domain name, grab site" is playing on the Internet.