The domestic online music market ushered in the "copyright war" after another tear force

Absrtact: February 3 and February 4 two days, the domestic online music market ushered in the copyright war after another tear force. Micro-letters have been sealed off NetEase cloud music, shrimp music and every day beautiful three old opponents to share the interface of the circle of friends. The first reason is security.

February 3 and February 4 two days, the domestic online music market ushered in the "copyright war" after another tear force. Micro-letters have been sealed off NetEase cloud music, shrimp music and every day beautiful three old opponents to share the interface of the circle of friends. The reason first is "security" and then "alleged infringement".

Meanwhile, the annual update of QQ music-version 5.0 is ready. According to the beta version of 36 Krypton, QQ Music 5.0 can be described as a major revision from design, product logic to usage scenarios.

The first is immersed black theme design, the original below the iconic navigation tab was moved up, and from four columns into three columns: "My", "Music Pavilion" and "Discovery." Waterfall Flow design is used in multiple three-level functions, much engaging than before.

In the full embrace gesture operation, the original navigation tab position to the "Mini Player." Users can be directly on the "Mini Player" through the slide to switch songs, click on the entry can also be "another batch" to get the system recommended music,

Yes, "recommended"! This may be QQ Music 5.0 Most important update, similar to streaming media music recommendation function "Guess you like" was pushed on the first screen in the middle. In the last version of QQ music, this feature is quietly placed on the "discovery" page of the level two menu. found that the entrance to the search for new music was also passively "surgically", the original "Listen to Music", "popular Around", "star Tribe" and other entrances were removed, the new "Friends singing" and "Music Show", "singer" was placed at the top.

Baidu Music takes the lead in the domestic on-line music app on-line K song function, now has become the industry standard. But in the QQ Music 5.0 "friend sings" only supports listens, the comment, the point praise, wants oneself K song words also to download Tencent's "every day K song". This update may be a duet with the K-song app.

At the same time, the original "Music Hall" level two menu has no major changes, and NetEase cloud Music "Discovery Music" is similar, but the song UGC content quality than cloud music or there is a gap. “

In，

This is a design breakthrough, the function of gambling on the director of the version of the public. Mini Player, "Friends are singing", "Guess you Like" is the most noteworthy update.

These updates are not simply "homage to opponents", with support for user behavior data:

"2014 QQ Music Year-End Inventory" pointed out that 52.7% of the users are music explorers, these users cut songs frequently, every week to listen to 71.6 songs, and 7.7% of users still QQ music as a player to look at. "Guess what you Like" and mini player are just tailored for both of these users. "Year-End inventory" does not mention the K-song function of the relevant data. But Baidu music to 36 Krypton revealed that the K song function is very popular with users, but the user sings the frequency is not high. Therefore the QQ music this "can only praise cannot sing" the pattern conforms to the user demand. "Year-End inventory" also mentioned the Chinese music consumption industry is very obvious "audio-visual linkage" effect, is the talent show songs and film theme song of the volume of amazing. Perhaps it is also in support of such data, Tencent decided to buy the exclusive copyright of good Chinese songs.

In China, there seems to be little prospect of content consumption being centered. Tencent has been in the past year in the copyright has invested very much, successively and YG, Sony signed an exclusive copyright licensing agreement, many times to NetEase cloud music rivals to launch copyright litigation. Now more and more songs by the QQ music monopoly, NetEase cloud music users have not heard Tyler Swift and Jay Chou's new songs.

This only makes people sigh that the content industry is purely a "game of power". "Exclusive" Business behavior is understandable, copyright disputes should be resolved through legal means. Large area to kill the opponent's behavior obviously interfered with the user, still can let people listen to music?

NetEase Cloud Music in the open letter has confessed: "We have no reason to complain, after all, that is their territory." But the other little friends started booing!