The domestic real estate electric business platform Good House China has officially signed a strategic cooperation agreement with SoftBank China

Absrtact: July 27, the domestic real estate electric business platform Good House China officially signed a strategic cooperation agreement with SoftBank China, and won a tens of millions of dollar a round of investment in the latter, set a new high for domestic property dealers financing. Yesterday, a good house in China, the relevant person in charge of the

July 27, the domestic real estate electric business platform Good House China officially signed a strategic cooperation agreement with SoftBank China, and obtained the latter tens of millions of U.S. dollars in a round of investment, set a new high in domestic property dealers financing.

Yesterday, a good house in China, the relevant person in charge of the reporter interviewed said, good house the reason why China has been favored by capital is that "all marketing" mode not only grasps the accurate communication in the marketing, the channel takes the guest, the scene transforms, the late maintenance four links, moreover fully utilizes the Internet technology to form the real O2O closed loop, The value of fragmentation information further embodies the Internet essence of interaction, sharing and benefit.

The official said that the proceeds of the financing will focus on the company's global strategic layout, "will be the first round of financing to accelerate the use of Internet technology in China, the user experience to strengthen the building of the platform and win." ”

"We are very optimistic about the use of the Internet and mobile internet technology to deeply transform the traditional industries of innovative enterprises, good housing China has a unique business model and continuous innovation capabilities." Dr Zhou Ye, executive director of SoftBank China Capital, said that in the mobile internet and the big Data age, the innovative O2O model has brought great changes to the traditional industries and also brought huge investment opportunities.

Zhu, dean of Ceibs International Business School, believes that the essence of O2O is to use mobile internet to break the time and space constraints, to eliminate government rent, advertising, channels and other intermediaries and obstacles, marketing more direct, effective and fast, so that the funds more reasonable inflow of valuable resources and channels.

Shanghai easy to live real estate research researcher Shang said, from the soft silver China's investment process, look, are selected some with high growth and high-tech companies, the investment of good housing China, is also optimistic about the field of real estate.