The domestic social electricity trader faces the transformation: Information overload mode single

Beauty said, Mushroom Street and other social electric power business model of the rise, once again the social power to pull into the industry and investors vision. It is generally believed that social electronic commerce (Social Commerce) is a new model of e-commerce with the rise of social network, which uses social media such as microblogging, space, blog and media as media to realize the purchase and sale of goods through social interaction and user-generated content. Let's not discuss the difference between social E-commerce and E-commerce, only from the Chinese social e-commerce business model, the current is to achieve the seller and buyer of the transaction between the direction, and then through the turnover Commission. Overseas well-known Facebook and the integration of the electric business has gone through two attempts, Pinterest as a new fashion model, the Chinese enterprises to imitate, but its "refusal" of the social electric business model of the Development of the Service Ordinance has been released, how China's social power to achieve benchmarking self and development?

According to the Qing branch database, 2006 to date, the disclosure of China's social electric business investment has occurred 23, including the disclosure of investment in the investment case for 15, the disclosure of investment amount of 204 million U.S. dollars, the average single investment amount of 13.59 million U.S. dollars. The investment enterprise, there are more familiar with the beautiful said, Mushroom Street, watercress, mother said, and other enterprises, there are some emerging, such as love Material network, peanut Republic, bean fruit nets, petals nets. Some of the more representative social power enterprises have been voted as follows:

2011, although the E-commerce industry by some people in the industry, but China's e-commerce by virtue of its internet "grounding" development, the growth momentum is difficult to cover. From the characteristics of E-commerce industry, e-commerce industry chain still has a high investment value. From the direction of investment, VC/PE to the platform-type power provider's focus on weakening, to travel tickets, short rental housing, car rental and other light power business and foreign trade, and the attention of the power of the continuous strengthening, in addition, e-commerce peripheral service providers because of its "Hanlaobaoshou" characteristics, by VC/PE In particular, the provision of E-commerce ERP service enterprises and social electrical business enterprises.

In essence, the social electric business is engaged in E-commerce business Enterprise product marketing platform, with the help of circle and social concepts, through the confidence level established between the circle, to reach sales. This also seems to be called electrical Business Enterprise Precision Marketing an external means. Of course, this is also a great fit for the "Chinese retail industry from the retailer-centric to consumer-centric transition" development process, and make this transition more obvious.

China's e-commerce is experiencing vigorous development period, the online retail platform is increasing, the retail product category is becoming richer, how to quickly retrieve the goods and confirm the purchase in the massive information, has become the user needs to face the first question. At this point, the social circles that have formed the trust relationship can find the goods by mutual referral between friends. In addition, social networks are more accurate in the selection of user behavior information, which is good for the precise delivery of merchandise ads. This change, has long been the insight of e-commerce sites in China, and with social networking sites to carry out positive cooperation, such as December 2009, everyone nets with Taobao, Jingdong Mall, call Ha network, such as the launch of the community network "Everyone love to buy" platform; 2010, Happy Net introduced special ticket inquiries, movie ticket purchase To the industry to show the integration of SNS and E-commerce and Self-development Road; March 2011, Sina to buy part of the stake, to achieve micro-Bo and E-commerce organic combination, it seems more "E-commerce +sns" mode to the public. According to Amazon and Facebook, although cooperation is only a tentative phase, social networking through friends promotes the conversion of users ' purchases and leads to more demand through social maps. We anticipate that in the future, a significant portion of E-commerce site traffic will come from social networks, which also serve as a broad basis for cross-border cooperation in both applications.

When we agree with the huge growth space of China's e-commerce market, it is not difficult to understand the good prospects of social electric power business. However, the social electric business industry is in the initial stage of development, the development is still difficult, need to be patient and determined. 2011 years later, it is not difficult to see the degree of enthusiasm of the capital to the social electric business, but the early development of the industry should not become a capital game.

First of all, how to solve the user production content and the problem of excessive spam information, this is the social power to face the problem. Second, how to face the internet giants such as Tencent, Sina, everyone, Taobao and other enterprises into the industry after the impact and shuffle. "Chicken Run" can benefit, but with a huge user relationship, E-commerce merchant resources, and even a huge financial strength of the enterprise after the advantage of the company is still not to be underestimated. Again, how to achieve differentiated competition. At present, China's social power providers rely mainly on Taobao resources, to women's majority, to enhance the competitiveness of the bright spot needs to be seriously faced. In addition, in the development of social electric quotient, it is necessary to solve the interest map of circle users and realize the harmony and unification of transaction.