The downgrade theory is not reliable? Remember the death of a county-wide internet startup Project

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Recently, the Internet entrepreneurial wind seems to be changing, because of the giant squeeze, many people with entrepreneurial ideals began to aspire to regional Internet entrepreneurship projects, such as Hangzhou 19 floor, the local site built with Discus! can actually annual revenue of tens of millions of, how can not let the founders heart to God satisfying, Seems to do local Internet entrepreneurship Project is a small competition, the benefits of a significant thing. But is this really the case? Today I'm going to take you straight to the death of a county-wide internet startup project.

To be a county's "game of the Crowd"

You County is a comfortable and affluent county in Hunan province with 700,000 resident population, the locals have made a variety of entertainment to enrich their lives, in which a "touch Hu" in the local brand game is very popular with local people. Although the total number of users is not large, but the game is very popular in the local, and has formed a difficult to change the play and user habits.

Chess games in China have a wide range of user groups. such as QQ games platform for People's preferences, provides a large number of chess games. However, their service is difficult to satisfy all customers, this is because the chess game has its own rules and play everywhere. However, for the players around the development of related games, the cost of the Giants is too high, so they often ignore the market.

However, this gives others a chance. Guo Wei is a 42-year-old prison police, in order to pass the boring time, Guo Wei himself to get some material to start learning programming code. However, after all, in the small county, the door "technology" after learning, there is not enough space to display.

Probably because the police professional acumen, although do not know what is called niche market or market segments of these concepts, Guo Wei keenly found that "there is no such game online, and I understand that a little bit, want to try to do a play for others, is purely entertainment."

The advantages of starting a county

If entrepreneurship is a journey, then Guo Wei's undertaking is a purely human journey. Unable to find another partner, Guo independently developed the end of the tour in his spare time outside of work. Under difficult conditions, he spent 7, 8 months in total, a person, a code, completely without borrowing other people's resources to knock out their own game. Guo Wei obstinately insist to go to the end, get to the product on-line that day. In the process of promoting and developing his own products, Guo Wei found some advantages he could use.

First, the county seat is very small, easy to form word-of-mouth spread. Products on the line, Guo Wei began the promotion of new products, because there is no money on hand, had to find colleagues to help promote the trial, but his intention of the field found that the promotion effect is very good. Originally, the advantage of the small county is very dense users, bad and good news spread speed are unusually fast, what the club and the west of the men and the man cheating is always the first time quickly affect a lot of people. After these online games of the middle-aged spread, a week, the user quickly climbed to 200 people, and soon the highest online number reached 4000 people. This is very rare in a county seat.

Second, the small city life rhythm is slow, easy to form a have a lot of game time user group. After the launch of the Guo Wei product, he found that most of his users from an age group (35-Year-old ~50 years old), Dark Horse reporter interviewed the game at that time some of the players, we found that these users are mainly middle-aged, the majority of children have been on the high school, their leisure time a lot.

In addition, the small city life rhythm is slow, the work is not tense, therefore has the massive "rubs the Yang worker" the time. Stay-at-Home housewives and employees who work at the company usually want to play cards, but at home or in the business, there is no place to meet the demand. Now there is a tool to play cards, they often play cards, while stealing vegetables.

Third, people accept that they can bring value to their own new things faster. Guo Wei's products completely duplicate the online game, easy to use, even middle-aged people can be easily used, but do not worry because the hands too difficult. Many middle-aged people, even the obligation to become teachers, teach other users to use Guo Wei products.

Why is that? Economic development and the popularization of the Internet have made the gap between urban and rural areas increasingly small. County people will also be based on their own needs, choose the right products and services. For example, group purchase localization services, it is difficult to have a market, because the people themselves and the business relationship more familiar, directly to get discounts, but also what to buy the site.

Guo Wei Products just meet the interest requirements. The game is free to use, as long as there is a computer can experience, this experience because of a particular scene (such as the nest at home, there is nowhere to go or work), and become extremely valuable.

Four, it is because county-level cities change small, user loyalty is higher. Because large enterprises tend to ignore the county market or feel that the interest is too small without motivation, often can not launch the product in time, defeating local products. In addition, because of the slow changes in the living environment, the user's life status, income level and other relatively fixed, users once selected, unless there is a big problem, will not easily transfer.

See their products are welcomed by people, Guo Wei once planned to launch a Web page version, and provide operational color and profitability of value-added services, but "its hing also contrary to, its death also suddenly Yan."

How the county's Internet project died

However, just a year ago, Guo Wei unplugged the server's socket and declared his project "Shock Death". Guo Wei recalls this thing, is very helpless. He has failed and gave up the reasons for the dark Horse reporters, we based on the content of the interview, summed up in the following areas:

1, the user overload, the service ability Short Board highlights. Guo Wei tells us that we're not technology. Daniel, when the client's download volume is increasing, a large number of users at the same time playing games online, the game began to constantly error, server downtime, the user in the game process, always cotton or out of line out, in short a lot of, Guo Wei never seen the technical features of a sudden rush to his face. "At that time, the mind is a hum!" Guo Wei told the Black Horse reporter of his state of the time, he joked that his prison inmates, are not the management of Internet users so difficult.

2, the lack of internet talent. Guo Wei said he had been a man's fight, even with his cooking wife, the Iron Man who helped him test the game, who made Guo Wei's products grounded, but not the key talent. Guo Wei himself to be responsible for operations, promotion and technical improvement, it can be said that there is no ability to do other things. As for those who can help themselves, the town of You County is too scarce. Even if you do, you may not be able to afford it.

3, the information channel is blocked, the financing opportunity is slim. Guo Wei told us that if it weren't for a friend's reminder, he almost didn't know that. Internet projects generally need the support of venture capital organizations, but Guo Wei in a small county, the local people's concept of capital operation is not so advanced, the so-called venture model for many rich people, is unheard of, and for online games such projects, They also often refuse to invest because they don't understand. What's more, three years ago, Guo Wei did not know where to find the help of investment institutions.

4, lack of operational qualifications. Guo Wei said he had wanted to set up a company to run their own projects, but his own online search, found that the Ministry of Culture promulgated the "Network game management interim measures" to provide "to register a provision" engaged in online games online operation, Online game virtual currency distribution and online game virtual currency trading services, such as online games operating units "at least 10 million of the funds, Guo Wei laugh if you have 10 million, also create what industry ah?"

5, a strong competitor of the finalists. Guo Wei told me, in its operation problems, technical difficulties continue to appear, Zhejiang, a name for the same city tour products, quickly spread in You County, in the Local has a dedicated agent responsible for promotion and operations, he said that they have not catch up with their speed, The agency, which has only a few people, is earning more than $60,000 in local one months.

The Apocalypse after the defeat

Guo Wei's failure may be a bucket of cold water, quenched the hearts of your reader. We have to admit that there are many congenital defects in the county's Internet entrepreneurship. As mentioned earlier, the lack of talent, entrepreneurial atmosphere and the system is not strong, the policy threshold is too high, new projects difficult to withstand the competitive relationship between mature enterprises, many companies were forced to close the door.

But we still found some bright spots.

1, the micro-innovation based on the original ecological opportunities are enormous. The county is a society of acquaintances, albeit slowly changing, but locals need products and services that are very different from the city. Dark Horse reporters found that local entrepreneurship projects need to be a proper upgrade of localization services. The reason is based on the original ecology, because the county people can not accept your subversive innovation.

For example, the above mentioned group buying is difficult to have the opportunity, but based on the purchase of the derivative of the purchase service may be successful. For example, the purchase of certain imported milk powder, mobile parity artifact I check and so on.

2, the Giants are not looking at the market segments, it is the entrepreneur to display their talent in heaven. County's local characteristics, determines the market size is limited, but because the competition is relatively not intense and other factors, entrepreneurs easy to obtain higher profits. If the Giants do not see the localization chess card, some enterprises dry and vivid.

3, a large platform to join the service provider, also contains opportunities. With the development of E-commerce platform, such as Taobao, some of the local characteristics of targeted shop began exerting power, large companies are willing to provide resources to local service providers, let it do the local market. Beat the Guo Wei of the same city tour company, the business outsourced to a few local young people, they give the same city travel company product improvement advice, research and development of suitable local products and services.

4, high-quality entrepreneurial training and guidance also have the market.

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