The Dragon Valley Players ' revenue both tumbled big

Because the former CEO Tan quit and the loss of love will be the grand chairman of Chen in the game product level is afraid to be hit again. Recently, people familiar with the situation said, as one of the pillars of a large client game "Dragon Valley" revenue and online numbers both plummeted.

Brilliant no longer

There are reports quoting Wenrui and the China online gaming revenue list, released in a joint-play, July 2012, "The Valley of the Dragon" revenue of about 55.7 million yuan, compared to its 2012-year quarterly revenue of about 385.9 million yuan, one-month revenue can break through 100 million yuan, the game revenue ability to drop significantly.

In conjunction with this year's two quarterly earnings show, Shanda games net operating income of 1.131 billion yuan (179 million U.S. dollars), compared with the same period last year, fell 14.4%, compared with the last quarter 18.6%.

In addition, according to a platform data projection, "Dragon Valley" current average number of online (ACU) has less than 50,000 people, active users lost serious, everything in the show "Dragon Valley" is from the grand game revenue second position to take a backseat.

"Dragon Valley" is a grand in 2010 in the domestic commercial operation of a Korean action game, its developers South Korea eyedentity Games was also a grand acquisition. As a grand game of the Revenue tool, but also a grand game 2009 Nasdaq launched the first "blockbuster", "Dragon Valley" meaning self-evident.

In the outside world, "The Valley of the dragon" than the grand in the year before the launch of another Korean online game "The Eternal Tower" more successful. It is understood that the "Dragon Valley" with the "Tower of Eternity" half of the promotion cost of the same high number of online, its highest online has reached 720,000.

But after two years of operation, the "Valley of the Dragon" has not escaped the fate of multiplying the number of users and the scale of income, and there are many reasons for the excessive development of income in game operation. A former grand staff revealed: "Shanda in the game's operation is to walk in the forefront of the industry, the general ARPU value of the industry (per user average income) in the 200-300 Yuan stage, Shanda's game products ARPU value has reached 500 yuan up and down, and like" Legend "," The Tower of Eternity "," The Valley of the Dragon " The ARPU value of these internal definitions is more than 1000 yuan. ”

The employee also said that Shanda far exceeds the industry average level of ARPU value means that it is in the development of paid user resources too quick success, and the inverse of the number of users and ARPU value of the law fulfilled the "Dragon Valley" users serious loss of the consequences.

Save the powerless

In fact, Shanda did not give up the "Valley of the Dragon". Reporters noted that in order to save the "Dragon Valley" of the decline, Shanda games in the game to speed up the content of the development speed, in this year significantly accelerated the version of the update rhythm. This year, "Dragon Valley" launched a 60-level version, and continuously launched a new career, new nests and other game content.

And from the "Valley of the Dragon" Baidu Index to see, in the new version of the launch phase can still have a high peak, but compared to the beginning of the year has been a marked decline, even if the grand game during the period of continuous introduction of many times experience activities and encourage the recharge of concessions, version update quickly also led to user aversion.

There is "Valley of the Dragon," the player criticized: "This game is the rhythm of the brush, upgrade, smashing equipment, often just rose to the top and smashed equipment will immediately open a new version, players are going to brush this, upgrade, smashing equipment, cycle." The Guild players walked a lot in the third big version last year, in the last six months after the introduction of the new level of the game, the old players go more, because the grand almost every month will launch a version of the equipment to spend more often 1 months after the outdated, but also to spend the money again. ”

Grand games for the "Dragon Valley" problem is not taboo. In the first quarter of this year's earnings call, Tan, the CEO of the Grand game, answered the analyst, "which game is the main source of the slide in the second quarter's guiding forecasts?" "The question clearly answers:" "Dragon Valley" and casual games. ”

Insiders believe that Shanda to save the "Valley of the Dragon" is not easy, endless troubles, the constant impact of the same kind of new products and its own operating rhythm of the imbalance will accelerate the game's downward trend.

But there is also the view that the grand inertia thought is occupies the revenue 60% "the legend" the income cannot fall, other games all have the new product to replace, like the grand this year obtains the proxy right "the space-time fissure" is the Grand Redemption "the Dragon Valley", "The Eternal Tower" the income gap Reserve Army. It is reported that the grand interior has deployed a large number of resources to accelerate the "space-time fissure" in the domestic commercial operations to make up for the old game brought users, income vacancies.