The drawbacks of Flash animation format in network advertisement

In the process of website construction, FLASH format picture or advertisement has good streaming media performance means, http://www.aliyun.com/zixun/aggregation/8936.html "> Visual effect is better than general animation, Therefore, some websites have been widely used, but Flash advertising also has its own shortcomings, especially in view of the comprehensive effect of network marketing, Flash format advertising is not the best choice, and sometimes even reduce the advertising effect. Net Yee come to say the reason for everybody.

The main problems of Flash advertising are as follows:

(1) Cannot view "Properties" of the advertisement. This will not be able to know the size of the ad, the number of bytes, the URL of the link, and sometimes, users want to know the information of an ad bar itself, by clicking the right mouse button can not get this information.

(2) There is no value to increase the number of advertisers ' website links. It is impossible to see the ads URL link, so the ads can not be search engines as other sites to calculate the link to increase the weight of the site rankings meaningless.

(3) You cannot set the ALT attribute for the advertisement. This will lose an opportunity to be retrieved by the search engine.

(4) If the Flash plugin is not installed, this advertisement will not display properly. Online Marketing new observation site traffic statistics show that about 3% of users did not install Shockwave Flash, although this ratio is small, but if you can use a simple format such as GIF to achieve the same effect, there is no need to reject these users.

(5) Users are not convenient to save flash pictures to their own computer, unless it is appearing on the Web page of the ads, through the entire page to save the way to save.

In this case, why are many websites keen to use Flash format ads or pictures? In fact, this is a new technology ahead of the application of the misunderstanding, if we look carefully at home and abroad Professional website, then rarely see the application of Flash format ads, such as Yahoo,ebay, Internet.com,6688.com,dangdang.com,www.ite258.com and so on.

Believe that these sites do not lack the production of flash pictures, but in view of the actual effect, these professional sites do not go to simply pursue technology itself, advertising design is not the goal of Flash, the key is to get the best marketing results. To sum up, the network Yee to everyone's opinion is: at present, although the flash in many aspects of the application has been a great success, but when used in the Web page of the pictures and banner ads, should be as little as possible.