The dream and reality of blogging profit

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Wang Shuo in Xu's "Flower Village" website opened a blog, hoping to rely on a netizen click a dime a way to make a profit attempt. Today, although he opened a blog, but his profit dream has not become a reality.

Wang Shuo "comeback", out of a new book called "My Chitose Cold", he still ridicule the world. In the early promotion of the new book, he also disclosed that he was ready to do "China blog Fees First" intention, in March Xu (Lao Xu) 's "Flower Village" website to open a blog, serialized their works, rely on users click a dime a penny of the practice of making a profit attempt.

Wang Shuo at that time this idea, also got a part of Netizen's approval. A netizen says, since the blog also must charge, that is a kind of commercial profit behavior. If the price has the value, may consider.

To Wang Shuo such a public celebrity hypothesis, conservative calculation of 50,000 people every day to visit his blog, one day he can get 5000 yuan, when the serial finished a work, can also come into the millions, this than with the publishing house talk about royalties "transparent" more. At least to their own "assessment" heart know.

Today, Wang Shuo, although in the Flower Village opened a blog, but his dream has not become a reality. It seems, hope to write their own bo, earn the money of netizens, it is too early.

In China's more than 20 million blog base, Lao Xu with over 80 million of the click rate is indeed called China's "first Bo." The increasing number of blog users and the wide attention of blogs make the application value of blog in Network marketing gradually show.

For more than two years, many companies are trying to use the influence of blogging to promote. News, Google and other enterprises display ads, has appeared in many influential personal blog. However, this traditional form of advertising application in the blog does not seem to bear fruit, let alone Wang Shuo and other people dream of the click charges.

Because the blog readers do not want to see their favorite blog into an ad concentration camp. Bloggers have a resistance to this form of advertising, some bloggers even put forward the removal of advertising.

Compared with the traditional network advertising, the topic advertising system is more advantageous. Because the topic advertisement has the dissemination fast, the trust is strong, the influence is big, the expense is relatively few, does not easily cause the reader to dislike as well as also can with the target audience interaction and so on characteristic.

Feedsky company President Lu Xinchin said that the traditional advertising audience rate is only about 2 per thousand, the reader is passive reading and can not get the details of the ads, advertising content commercialization trend is more obvious, the reader is more likely to create a sense of rejection, and topic ads are different, topic ads audience rate of up to 100%, Readers are active reading and content introduction more detailed, convenient for readers to read, advertising content by the blog subjective and objective comments, the content of the real reader more easily accepted.

Blog is characterized by a keen sense of touch, like to try a variety of new things, and to make an instant, lively commentary articles. These comments are more likely to be trusted by readers and continue to spread their word of mouth because they are objective and maintain a personal perspective. This is also the biggest feature of the topic AD system.

The largest freed custodian in the country is Feedsky, which is said to have a total feed of 2 million and a total of 1.6 million subscriptions by the end of 2006.

As the first to try the topic of advertising msnnext, at that time attracted a lot of attention. It is understood that Msnnext is a network extension tool launched by MSN, dedicated to building a two degree of trust based interpersonal networks. That is to say, you can get to know friends by Msnnext, and this relationship is easier to trust.

For Msnnext and Feedsky, a blog readership with active reading habits and a preference for online communication is one of their main target audiences. The blogger who owns these readers is in the leader position of the communication, let the blogger participate in the topic discussion, and form the good interaction with the reader, it is the main reason of their fancy topic advertisement this form.

"topic Advertising System" to give full play to the blog platform and the inherent Word-of-mouth communication and user stickiness of the higher advantages, overcome the previous blog ads to face the effect of the impact can not be assessed and many other obstacles, but also let the blog profit out of the dream, become a reality.