The dream of buying a house

Buy a house dream of Beijing's property market, to the feeling of home buyers and the film "Inception" like, Dream of the Dream, dream-connected, dream and cross. The difference is that every time the "dream" is over, the price is crazy up a big cut.　　But the real estate developer's "steals the Dream" the technique is once more clever.　　Sinorama reporter Fu/wen read the "Inception of the aggressively", home buyers Ms. Chen found herself is experiencing the Beijing property market version of "Stolen Dream space."　　The dream of buying a house is constantly being "invaded" and "implanted". The Dom Cobb in the movie is an experienced burglar, and Cobb and his team are tasked with implanting ideas into business rivals. Now, Ms. Chen is experiencing the Beijing property market version of "Stolen House Dream Space", her own dream of buying a house was implanted ideas. Ms. Chen is interested in Tongzhou real estate, Oriental Rose, looking back to buy a house before and after half a year experience, she felt and the film "Inception" like, Dream of life, dream-linked, dream, there is a cross. The difference is that every time the "dream" is over, the price is crazy up a big cut.　　And the "Stolen Dream" method is more skillful than once. Developers and experts and scholars and local government of all kinds of performances, like "Inception" in the "gyro", like, has been rotating. Outside the scene of the director and the protagonist is very sober, and Ms. Chen was stolen thinking of the house buyers but the ignorant of "buy tickets" enter.　　A batch after another, successive. Dream a real estate development friend told Ms. Chen, why the price is high, is the land price is too high.　　So, from the start, she stared at the plots that had been transferred or acquired by the agreement. "Tongzhou Free Town Project," a notice of the transfer attracted her attention, the Chinese industry Real Estate Bulletin showed that through the acquisition of equity, the Chinese real estate only 397.2983 million yuan to obtain the full benefits of the project. "Tongzhou Free Town Project" Planning and construction land area of 248,600 square meters, planning total construction area of 1.015 million square meters (of which the floor area of 790,000 square meters, underground construction area of 225,000 square meters), the volume rate of 3.0, green rate of 30%. In order to further calculate the land price and price, she also from the authority to come to the plot of the relevant data indicators (see table 1, the following technical indicators are listed in the table as the data).　　It is clear that the total building area of China's real estate is 82,000 square meters less than the total area of planning announced in the announcement. Preliminary estimates, Oriental rose in the floor average of 425.83 yuan/square meters (floor Price = ground price/Total floor area). This land is a pie from the sky. When she was excited, Ms. Chen asked the developer friend to calculate the development cost of Oriental rose in detail according to the development routine cost (see table 2). The calculation shows that if the real estate housing to 10,000 yuan/square meters, business to 12,000 yuan/square meters, the property after tax profit rate of 32.81%, investment yield of 67.63%. This is assumed that the real estate development at the same time, in fact, developers develop million square meters of the market is staged rolling,So its income indicators are certainly higher than their own calculation of a lot, no wonder that developers profiteering.　　The Beijing real estate transaction management network shows that the first phase of A1, A2 floor sales rate of 98%, the average price of 11733 yuan/square meters. Ms. Chen was very angry when she finished her account.　　What makes her angry is that, according to the 2009 annual report of the Chinese real estate industry, China's real estate after-tax profit rate of only 9%, the single property of the profits are so high, where are the profits run? Although it is angry, it is important to buy a house. All said that the price drop, to see the situation in front of the price does not mean that the drop. In order to verify his judgment, in mid-April, she asked the developer friend to count the price increase in Beijing (see Figure 1). Tongzhou District April Average price of 14510 yuan/square meters, compared to Tongzhou District 2009 year 49.37%. Think of yourself living in Tongzhou for half a year, media reports, government planning, experts and reviews of Tongzhou is a gold treasure, now Tongzhou is the same as before, but also like a dream, they also feel different.　　But at present, Tongzhou is still "sleeping City", supporting facilities construction lags behind urban development, traffic is getting more and more crowded. Chen Yunfeng, deputy general manager of China Property, said in an interview with the media that Tongzhou's plan is more than Pudong, close to Dubai and the world's leading. "The Beijing municipal government has put out the Olympic spirit to develop Tongzhou, this concept is too strong." "The plan that Chen Yunfeng said, is in Beijing 13 NPC Congress, Beijing Mayor Guo put forward" 2010 to concentrate strength, focus on Tongzhou, with the help of domestic and foreign resources, in accordance with world-class level of a high starting point plan, real start a batch of projects, and strive to achieve a major breakthrough, play a good model-driven role. " "Some media sing" to the future of the "--CBD" to the eastward expansion of the Tongzhou, the expected development of good geographical advantages and transportation advantages. Tongzhou District government also high-profile propaganda: Liyuan Town to build regional financial center, Tongzhou New city will become the bridgehead for the Bohai Sea area, Tongzhou from the "Comprehensive service of the new city" to "modern International New Town."　　and Tongzhou various areas of developers propaganda is lifelike, such as China Oriental Rose Regional Publicity is, Tongzhou New Town Southern Brewing "Chaoyang Park plate." At the same time as the government portrayed the good prospect of Tongzhou, the land price in Tongzhou was soaring like a hormone.　　The rise in land prices, but also to the price of a better reason for the crazy rise. "When we pay the house next year, the prices here will certainly rise to 40,000," he said. The sales lady of the Oriental rose in China firmly told Ms. Chen.　　One and Ms. Chen buy house buyers can not help but sigh: sister bought not now Tongzhou China, is the future of Beijing Pudong! Listen to the propaganda of the official, the media, the expert, Ms. Chen naturally thought of "Inception space". Some professionals say, "Inception" is not a typical sci-fi film, the story is not happening in the future, but now the real world, but the action scenes are in the dream. And everything in front of it, it is not the property market version of the inception of the dream space? Big plans require an elite team to fight. Cobb's "stolenDream Team, including the old partner Arthur, the Church of the foundation of the dream of the father Myers miles, pharmacists Erms, anytime and anywhere distorted camouflage, and the newly joined architect Alex Nirvana, are all the soldiers. In the property market version of the Stolen Dream space, the inception of the space team is also strong, to developers as the main body, local governments, experts and scholars, research institutions and even some of the media, they cooperate with each other, from different angles to depict a better future, and the price is naturally higher prices.　　As the inception describes, the danger comes when ideas can create dreams, forge identities, build cities, and even break and rewrite the world's known rules.　　And her fears have become reality with the central government's macro-control in mid-April. According to the Beijing Real estate transaction Management network data statistics, as at the end of August, Tongzhou year, the supply of residential projects for 21, providing a total of 6578 units, and 8 months only signed 3178 sets, the total sales rate of only 48.3%, especially after the new deal after the majority of pre-sale projects less than 5%. After the new deal, Tongzhou stock room large backlog, reached 14501 sets, the stock room growth rate far beyond the city. And in accordance with the monthly sales of 123 sets of pre-sale to calculate, Tongzhou's commercial housing can be sold for 10 years. Despite the turnover, prices did not fall significantly before August. Into the September, Ms. Chen more and more feel that the price trend is not clear, many projects not only did not reduce prices, but also in the price.　　Between rising and falling-rising, her dream of buying a house is becoming more and more sci-fi. August is Miss Chen's most uncomfortable days, is often Ober to buy, midnight decided to give up. Hesitate between buying and not buying.　　The reason for indecision is still the developers continue to give her to buy a lot of beautiful dreams after the house, and the central government to regulate the higher prices of the reality. August 8, China Oriental Rose Sales Center officially opened to the outside. Sales office like a dream factory, the use of Chanel style, high-end image, quality, a sense of the city's fashion intentions to let Ms. Chen Echocardiography.　　But the sales office is just a store, not the place to live. Hua Industry Oriental Rose Most moved Ms. Chen's place is called "The history of the most cattle of the ultimate display area." August 18 is a good day, Ms. Chen was invited to attend the China Oriental Rose Garden Demonstration area and the Model room Open event day. 20,000 square meters Garden demonstration area, 5 meticulously built model room. Listen to peer buyers said, after the garden demonstration area to be demolished, this is the decoration.　　Ms. Chen sank in her heart. Ms. Chen is the Bohai Bank Platinum customers, so September 4 and took part in the Chinese industry held weekend tea rest, many people naturally have a sales atmosphere, looking at a lot of friends to deposit, she also unavoidably anxious up.　　In a few days, Ms. Chen in Wanda Plaza and met the Oriental rose sales, see under the deposit of customers more and more, she is increasingly worried that they can not buy a house. She wants to buy a faster, the earliest to stay at the end of 2011. From the original 10,000 yuan/square meter to 18,000 yuan/square meters, but also toIt's not settled yet.　　Every time she is determined to give up, but every time the developers create a popular dream confused, fear of higher prices. After reading "Inception", she found herself already in the developer's dream of buying a house, from more and more crowded sales office to the charming demonstration area, and then to more and more people, Ms. Chen was the developers implanted ideas confused, and the cost is their willingness to dig more money. Developers say that can be squeezed, but not by the edge, can be small, but not poor quality, you can not circle, but can not have no class, can work busy, but can not live.　　Ms. Chen Echocardiography, this is what they want to live: Can not go to Yan Jiao to buy a house, small area does not matter, friends all around, how they are white-collar.　　A chance, she saw a certain agency to the real estate of the push plan, she found that the developers at the beginning of her dream of buying a house transplant ideas. In this marketing plan, an agency wrote: What Tongzhou customers crave? What is spiritual appeal?　　The market to have the spirit of domination, to respond to such customers the way of life, to endorse a class of customers, leading a region; A story series, each period has bright spots, stage release, continuous detonation; the market must undergo a cycle of changes in markets, flexible, accurate grasp of the current market environment under the customer demand, thus absorbing a broader customer base. After a number of price hikes, Ms. Chen is almost ready to give up, but she is always the developers of the sales staff in good faith to change their minds. After the real estate development friend to find out, she has long been caged bird. Developers organize "Sales Dream Team", such as mobile special Forces (see Room "Taxi" on Call, "Taxi" in the room to provide convenient for customers at the same time, as a mobile outdoor advertising, increase the visibility of the project, expand the project's customer resources; The Flying Tigers (Rob existing customers competition goods around, the Subway node initiative "Rob customers") ; a potential correspondent (to fully tap the customers of the surrounding competitive projects), to occupy resource clients (through resource companies and internal resources, to purchase customer lists).　　Sales Dream Team activities are extensive, not only in sales offices can see them (make full use of their home, in addition to the project sales center will also set up a separate exhibition field), in their usual place of consumption can also see (such as the Wanda Square has been encountered in the display of the project sand table). Every rise in house prices is inseparable from the solidarity of some media and the applause of "professionals".　　For example 20,000 square meters demonstration area full appearance, the real estate industry appreciation meeting and so on press conference, and the sales office is a dream-making factory.　　In this sales plan, she also saw the business plan behind the inception: the 1-phase residential sales Cycle January 2010 to December, the 1-period residential sales area of 217,000 square meters, 1-period domestic sales price (rough) 12500 to 13500 yuan/square meters, 1 period residential total sales: 2.7 billion to 2.9 billion yuan. With the understanding of the project, she is increasingly not confident of the Oriental Rose: from A1, A2 walk to the subway is basically impossible, there should be 3; If you drive, don'tThis so-called MTR plate, and the early eight o'clock Beijing-Tianjin Road-Beijing Tong Fast almost paralyzed, the east is Golden Eagle copper-high pollution, and then the east is the famous Oriental chemical plant-heavy pollution.　　The quality is far inferior to the K2 Begonia Bay, the lot is far inferior to the day famous court, the convenience is far inferior to the fashionable street, the new Tong International Garden. She also calculated the time account: China Oriental Rose A, B, C, D four is fully completed after the area will be relatively large community, a District 13 buildings, the community has a planning matching swimming pool, B District 15 buildings, planning and building Community schools, C District specific planning to be determined, but there are 3500 flat kindergarten budget. and D District Planning has cinemas, supermarkets. These facilities will take at least five years to complete.　　And the children to go to school near the historian Hutong Primary school, Lu River Middle school, China Oriental rose Community children can be drawn into this primary school, or unknown. The most let her not trust or demolition, she went to understand the surrounding demolition, relocated didn't agree to dismantle, and this is the land after 10 years poured countless times hand one of the reasons.　　What worries her the most is the quality problem, the first project of China Real Estate Development in Beijing, China rose East because of the housing quality problems encountered "accept the door." Tongzhou prices rose from 2000 per square metre to 10000 in seven or eight years, from 10,000 to 20,000 after less than 9 months, from 20,000 to 30,000 in just 3 months. And she in a short span of 2 months, there are four times the developers did not plan to open the experience, one price higher than once. According to the relevant provisions of Beijing, real estate pre-sale needs to be capped, and the new 28-storey Oriental Rose opened in June only the construction certificate, in accordance with the 7-day construction standards, it takes 7 months, that is, the end of the year to officially external sales.　　By the end of the year, prices may really be 40,000 yuan per square metre, as the salesman said. The government seems increasingly to have no way to "steal dreams" from developers.　　The central government's macro-control in April, China Oriental Rose announced the pre-sale price does not fall, especially into the September, Oriental rose price is getting stronger. September 29, in the "Golden Nine silver Ten" key node, the central government to the real estate regulation measures, this time, the Price of Oriental roses will fall?　　Ms. Chen still has no bottom in her heart? It's a dream. When it wakes up, it is difficult for Ms Chan to determine which layer of "dreams" is the real reality? As her developer friend said, perhaps it will be like the Mobius Circle, the endless cycle of circulation, until the fall and wake up the moment.　　But it's a pity that we don't know when that moment will happen.　　Think about it, Ms. Chen to accept the advice of developers friend, in the vicinity of the work unit rented a small area of second-hand housing, and troubled her big six months of "stolen room Dream Space" also drew a full stop. Enclosure: Real estate intermediary into "stolen dream" accomplice this newspaper reporter Cao San Ming/Wen in the film "Inception", the theft of dreams need an elite team combat, that is, Cobb's "Stolen Dream Team";In the theft of home buyers dream, real estate business is not alone, real estate intermediary is one of the most effective accomplices.　　Internal subscription, fare increase, scalping, lying, making real estate selling illusion, charging high Commission and so on, are some real estate intermediary's habitual "steal Dream" trick. In the market economy activities, asymmetric information, professional asymmetry, professional intermediary agencies for the supply and demand of both sides to enhance mutual understanding, fast to reach transactions, plays an extremely important role.　　Objectively speaking, in the process of rebuilding the commercial society in China, the intermediary agency has done its work.　　But real estate agents are a special case in China.　　For years, consumer complaints have been in the headlines, and government departments have rarely taken them, and people have witnessed the growing growth of real estate agents and the intensification of this phenomenon.　　This is an open secret, both inside and outside the industry.　　Near the end of 2010, finally, "public servants" to come forward and raise the hands of the sword of responsibility.　　Shanghai Municipal Bureau of Industry and Commerce website, September 15, the bureau together with Housing Security Housing Management department and the price department, the real estate agents launched a one-month special rectification.　　These actions "will not only mislead buyers, damage consumers ' rights and interests, but also disrupt the normal sales order in the real estate market".　　This description, how discerning!　　Originally, all along, the relevant departments are not loop, more Shine, just "Wait" 2010 late autumn this time.　　However, the Shanghai "public servant" of the mammoth action, but it is very worrying that will degenerate into a little wool game.　　In the "first good capital" Beijing, that a vigorous fight against second-hand housing and yin-yang contract movement, is so. The so-called second-hand House yin and yang contract, refers to the real estate intermediary agencies under the manipulation, buying and selling a house, signing two contracts, an evaluation report, marking three kinds of prices (contract price, evaluation price, actual transaction price), applying for a loan with a higher assessment price, when paying taxes at a low contract price, the aim is to pay less tax fee,　　As much as possible to apply for loans. Since July 2007, Beijing has requested the sale of second-hand housing through real estate intermediary, must implement the online contract and information publicity system. October 2008, the Beijing Construction construction project again issued a similar notice, the buyer and seller to deal with the transaction also included in the scope of the regulation.　　2009, the Beijing Banking Regulatory Bureau also acted, its "on the regulation of the Stock House loan business related issues Notice" requirements, from September 2009 onwards, the bank must be in accordance with the original contract of the net price and the valuation of the price of both the housing mortgage value, the issue of housing loans.　　However, according to CCTV and other media reports, second-hand housing and yin-yang contract phenomenon has been in the road, not only to the country caused a huge amount of tax losses, but also seriously weaken the national macro-control policy effect. In fact, as long as you are in Beijing every county to participate in second-hand housing transactions, no real estate intermediary will not actively persuade you sign yin and yangWith。　　If so, consumers are full of anticipation, "public servant" again and again the oath, the end is mostly in the mirror of water in the moon, but for what? This is not a matter of ability, the power of the "public servant" is strong, people have long been engraved on the heart.　　Also not as a problem, the "public servant" throughout the year are issued documents, throughout the year in the rectification or special rectification. The other side of the window paper, is the real estate intermediary and developers alike, mostly with the "public servant" has countless ties, this is its energy is huge, play consumer and policy in the root of the palm; the scalpers of a railway station is a hotbed of the railway system's greed,　　Most of these lines play for the yellow cattle to provide votes and fight scalpers dual role, you guess, how can it not the same despite repeated prohibitions?　　The expression of this answer is that the intermediary's style is becoming bolder and more and more out of place. April 2010-June, the traditional rental season, however, Beijing, Shanghai, Guangzhou and other key cities in the country's rent prices are extremely strange to start the "Pole jump": the average increase of more than 10%, some of the lot even far more than 20%.　　By April 2010, however, rents had risen below 2% per cent. At the same time, talk of rigid demand is again rife. There are developers and their dependencies jump will come out, talk about, that WHO, you curb the regulation of the behavior of buying a house is wrong, you see, just need to run to rent?　　Did the rent rise? However, "Guangzhou daily" and other media have found that driving up the rent price of an important powerhouse is the real estate intermediary!　　They hold a large number of houses, through a variety of methods to promote rent prices-among them, the initiative to call the landlord, to persuade the landlord to increase the behavior is very common.　　The truth is, by the macro-control of the state, crazy housing sales market rapidly cooling, the national housing turnover has shrunk, not only test the cash flow of developers, but also make real estate agents of real estate sales agent income directly plummeted, so, the powerful intermediary and in the rent on the idea.　　Its wishful thinking is self-evident: this can continue to improve their own profit-making ability, but also to push the state to relax macro-control, the two worlds, why not? To sum up, the behavior of some real estate agents can be said that they have grown into a cancer of Chinese society.　　If we allow this cancer to grow bigger, and continue to blow the real estate bubble, will ultimately endanger the national economic security, said they will disastrous, and not too much.　　However, the popularity of the inside, how to let intermediaries return to their true nature? This is a problem.