The dream of rural consumption carrying China's economic follow-up development

Xinhua Beijing, December 29, Fujian Fuqing farmers Chen Jiugui in the local shopping malls spent more than 600 yuan to buy a Haier brand electric water heater, with less than half an hour, he had run "home appliances to the countryside" subsidy to apply for procedures, the site received more than 80 yuan subsidy. He is just one of many Chinese rural consumers who have tasted the sweetness of the "home appliances to the countryside" policy.　　This year, home appliances, automobiles and other products selling, showing the rural consumption potential and economic vitality is increasingly emerging. It is reported that the current household appliances to the countryside product variety has been 3 from the pilot to expand to 9 categories of 12 varieties, 6,700 specifications models.　　As of December 12, the total number of successful production enterprises 81.84 million units, shipping amount of 143.56 billion yuan, the annual sales are expected to reach 150 billion yuan.　　In this respect, Zheng, deputy Dean of the College of Agriculture and Rural Development of Renmin University of China, said that after the financial crisis, it was more important to open up domestic demand market, and the vast rural market has highlighted the significance of the follow-up development of Chinese economy. "Starting rural consumption can reduce the gap between urban and rural areas, and promote infrastructure construction such as electricity, but also enable the vast majority of Chinese rural people to share the results of decades of economic development, conducive to social harmony and stability."　　"Zheng said.　　Reporter in the interview learned that "home appliances to the countryside", "car to the countryside", agricultural machinery purchase subsidies, such as a series of policies to stimulate the rural consumption potential, showing a strong effect of benefiting farmers, by the vast number of rural consumers welcome. Since this year, China's consumption growth has been faster, consumption of the economic pull gradually strengthened, for China's economic recovery to make a significant contribution to the good.　　China's GDP grew 7.7% per cent in the first three quarters of this year, with consumer demand contributing 4%. Home appliances, automobiles and other rural products sold to the countryside, the formation of a clear role in helping to push. At the same time, China's rural market consumption growth in the long run below the urban phenomenon has also changed.　　From 1 to November this year, retail sales of consumer goods in rural areas reached 3.6 trillion yuan, an increase of 15.7% per cent over the same period of 0.6%.　　Huang, a professor of business school at Renmin University of China, said that rural consumption is growing faster than the city shows that the rural market is developing steadily and healthily, and that the country's policy of supporting agriculture for many years has begun to bear fruit. It is understood that this year, farmers per capita net income of the first breakthrough 5000 yuan Mark, the actual increase of more than 6% for rural consumption market expansion provides a guarantee.　　To expand domestic demand and promote rural consumption, to improve the consumption capacity of farmers will be to promote consumption and "adjustment structure" of the important support, and promote the construction of urbanization will become more sustainable consumption growth effective way to ensure, improve people's livelihood and promote rural consumption is conducive to further improve the well-being of farmers.　　The Central Rural Working Conference, which concluded on 28th, pointed out that to integrate urban and rural development as the fundamental requirement of building a well-off society in an all-round way, the expansion of rural demand as a key measure to stimulate domestic demand, to build a new socialist countryside and promote urbanization as a sustained economic steady and rapid development of the lasting impetus However, the experts also noted that, some long-term constraints remain to be addressed in order to make the purchasing power of China's rural market better released.　　Jing Lingbo, deputy director of the Institute of Finance and Finance of the Chinese Academy of Social Sciences, pointed out that the majority of farmers are China's main consumer groups, China's rural consumption has not really started, urban and rural per capita living expenditure gap is still above 3 times times. Data show that China's urban and rural income gap is widening, the current urban per capita income is about 3.3 times times the rural per capita income.　　In the 2008, China's more than 900 million peasant households per capita net income of less than 700 U.S. dollars, effective demand is insufficient, rural market has formed a huge oversupply. Fengyang County, Anhui Province, farmers Chen Xinghan because lease planting more than 2,300 acres of land and famous.　　In a good year, Chen Xinghanyan net income can reach 500,000 or 600,000 yuan, but he also dare not let go of cost.　　This summer, a heavy rain, the Chen Xinghan 600 acres just plant the next half a month of rice flooded, loss of 300,000 or 400,000 yuan investment, but agricultural insurance only paid more than 60,000 yuan. Chen Xinghan a year in the seeds, fertilizers, pesticides, machinery, diesel, electricity and other aspects of the investment reached about 900,000 yuan, financing difficult is he did not dare to spend another reason. "It is now more convenient to apply for a small loan of 2 or 30,000 yuan in the countryside, but it is not easy to borrow a larger sum," he said.　　"he said. Wang Jian, Secretary-General of China's macro-economic society, pointed out that to achieve domestic demand growth from policy stimulus to autonomous growth, the government's long-term measures should focus on resolving distribution contradictions.　　It is also the main way to solve the distribution contradiction that the urban-rural income gap can meet the logic of China's economic growth through urbanization. Zheng said that the income of Chinese farmers is not high, in the past, rural consumption is also a short plate in China's economic development, continue to raise farmers ' income is the prerequisite to start consumption.　　In addition, through further perfecting the new rural social endowment insurance system, increasing the credit financial support in rural areas, issuing coupons and other means to improve the farmers ' consumption psychological expectations, to achieve 42 "lever" effect.　　Jing Lingbo said that rural consumption for China's economic growth, the driving force is significant, the rural population of 1 yuan per increase in consumer spending, will pull the entire economic growth of 2.3 yuan, and urban residents per consumption of 1 yuan, pulling economic growth only 1.1 yuan. "The countryside is the biggest domestic demand market. "The gap between rural and urban China is 10-20 years, and if rural consumption is really mobilized, it is not a dream to push China's economy to grow for decades," Zheng said. (Participate in the Reporter: Shu Xu Li Huiying Lin Jianyang)