The eclectic effect of marketing thinking

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Two days ago, in a QQ group inside see someone sent an article, tells is a June to two different barber shop, although all is a haircut, but pay the price is different, and the feelings of the heart is also different. I put the general story down.

The compromise effect in the barber shop

A June for the first time to a barber shop, the clerk full face smiles introduction has 38 yuan and 98 yuan two price. What's the difference? The clerk replied: "38 yuan is the general hair stylist to cut hair, and 98 yuan is the shop long shot!" Although the shop assistant has been introducing the honor of the store long, ah what, a June still feel the need to spend 98 yuan feel not that necessary, they are not all day to see the VIP!

A June the second time to another barber shop, this time the clerk to recommend four grades, the lowest or 38 yuan, but with 68 yuan, 98 yuan and 128 yuan! 38 Yuan is the consultant hair stylist, 68 Yuan manager Hair Division, 98 yuan is the Director level stylist, is the tallest. In the choice of time, the shop assistant has been looking at himself, and the other service personnel also to a gentleman side look. This time a June but determined to choose 68 yuan hair stylist. That's the manager level! Why should we choose 68 yuan? The main feeling that such a face, at least not let people feel too resist, after all, have a few pairs of eyes staring at their own!

Moreover, I believe that the manager level of technology should not be too bad, is the purchase of technical services + face it

In fact, this is the compromise effect, many times when we buy things like to choose the middle price, because too high, our own consumption capacity is limited, too low, and can not see! This requires enterprises to their own people need to control the good, accurate to price!

What do you read about the compromise effect?

Human Nature: face-saving

Whether men or women, human nature is face-saving to self-esteem. We are in the process of marketing, if we can tightly grasp the user's pain point. will be able to successfully sell the product, which I also have experience, such as when I went to a haircut, the staff warmly to you to promote a variety of members, and then have a variety of advantages. Language is sincere, so you are embarrassed to refuse. So, I did it!

For enterprises should enhance their own brand value:

Also is the haircut, let the manager cut hair and ordinary shop assistant haircut, the price is nearly 1 time times wrong, this is not only the technical gap? For outsiders, the position of manager is a kind of brand. This brand creates trust, and we all take for granted that the director is better than the manager and the manager is better than the clerk.

If one wants to have the competition, own product quality is the foundation, the brand value is the biggest value-added. If the enterprise can do good brand promotion and publicity, it can maximize the value of the product.

Product good also have to service follow up

If it is an emotional assistant to sell you this product. A face is not happy to write in the face, do you still have the mood to spend? Now people buy is a service, buy is a shuxin. Therefore, service is the fundamental development of enterprises, whether pre-sales services or after-sales service. And service, is also the most touching human nature!

End：

In fact, life everywhere is marketing, as long as you carefully observe, you will find that you can encounter some marketing every day. It is important to learn the marketing thinking, but also should be able to analogy, put other people's methods in their own business!

This article by Feng Dongyang Original, reprint please indicate from Feng Dongyang blog http://fdyseo.com personal micro-signal: Fdyseo