The ecological chain under the line of Peer-to-peer network loan

Absrtact: Looking for loan business Peer-to-peer Network loan in 2013 stood in the typhoon mouth. The result of the explosive development is, the 2014 Spring Festival so far, Peer-to-peer network loan platform such as everyone loans, everyone enrichment, projects in short supply, a large amount of funds idle. In fact, a month or two after each spring festival,

Looking for a loan business

Peer-to-peer network lending in 2013 stood at the mouth of the typhoon. The result of the explosive development is, the 2014 Spring Festival so far, Peer-to-peer network loan platform such as everyone loans, everyone enrichment, projects in short supply, a large amount of funds idle. In fact, the Spring Festival after a month or two, is the private small loan business cyclical off-season, before 2014, Peer-to-peer platform operators may not be aware of the seriousness of the problem, in the experience of 2013 years dozens of times times, after the savage growth, I believe that every Peer-to-peer platform operators are beginning to realize that, High-quality loan clients are the fundamental of Peer-to-peer platform development, differentiated to seek loan business means, is the core competitiveness of Peer-to-peer network loan platform. Looking for the loan business means, mainly wired and offline two kinds, each has its merits and demerits.

Online: That is, to find a loan business through the network on-line implementation. To pat the loan and everyone enrichment as the representative, the cost accounted for about 1% of the loan amount.

Offline: That is, through the offline sales staff looking for loan business, to everyone credit and the letter of Sputter, the cost of accounting for the amount of loans.

It is not a simple measure of what is best in terms of cost. According to statistics, the use of offline mode to find the loan business of the letter, 2013 deal size of 30 billion yuan, and the use of online mode to find a loan business of all the enrichment, 2013 turnover of only 360 million yuan; The future of the negative online model. For a long time, China's private small loans have a strong regional color, everyone loans and appropriate letter is to seize this, a wide range of stores, a full net, from a short period of view, this way is immediate. While the racket loan and everyone's enrichment is different, they make full use of Internet technology and large data, the physical store, moved to the Internet, at present, this model is more like a decade ago Taobao, accepted by the public will take time. More than 10 years ago, who would have thought of selling things online? Loan business is the same, in the earlier years, when it comes to borrowing money, the first thing we think of is the bank; these two years, along with the Internet technology Leap, more and more people know, can borrow money on the internet as well. For example, everyone enrichment, home navigation has a "I want to borrow" button, have financing demands of enterprises or individuals, only need to fill in the appropriate material, click Submit can sit at home (company) and so on. And everyone enrichment this end, after receiving a client loan application, will be based on the customer's area, recommended to the customer's closest cooperation agencies. Because there is no need to set up a large and unmanageable branch, there is no need to supply a huge offline business team, greatly reducing the cost of financing, temporarily in the leading offline mode, may need to be wary of the successor-online model of the reverse attack.

Wind control system

NET Loan Home CEO Xu Hongwei said: "Some time in the future, one months of failure of 100 platforms will no longer be news." The numbers are a bit shocking, but they are not unreasonable. Any industry, after the brutal growth of the shuffle, it is inevitable. Risk control is Peer-to-peer Network loan Life Gate, and let us look at the mainstream Peer-to-peer network loan company, specifically through the line, the line under what kind of mode, complete the wind control system.

Online: That is, relying on network channels to obtain information to establish a wind control system. Taking the racket loan as the representative, the cost accounts for the loan amount 0.2-0.5%, the bad debt rate about 5-8%.

Offline: Wind control system under the offline mode, there are two forms of implementation: First, through the offline network to collect information, Headquarters centralized audit. To the appropriate letter, all loans for the representative, the cost accounted for the loan amount of 0.2-1%, bad debt rate of about turnover; second, terminal audit, wind control landing. To everyone's enrichment as the representative, the cost accounted for the loan amount of 0.2-1%, bad debt rate of about 1–2%.

When I first entered the profession last year, there have been many offensive to the CEO Zhang, really not intentionally offended Mr. Zhang, and look at the two years of the shell out of the sheath of Peer-to-peer network loan platform development Trend bar, even if the top of a lot of credit ring, or far, not enough to explain the severity of the problem? Even if your big data is strong enough to be able to complete risk pricing and risk control through constellations (Zhang at the 2013 Beijing Internet Finance Summit), you still can't form a closed loop of default penalties. and the appropriate letter, everyone loans are used offline dot collect information, Headquarters centralized audit mode, compared to Pat credit, the advantages of such a system from the bad debt rate can be seen, according to statistics, Pat credit bad debt rate between the 5-8%, or even higher, and the letter of credit, everyone loan bad debt rate only turnover, or even lower.

Appropriate letter, everyone credit through the network throughout the site receipts, on-site visits, more easily multidimensional control of the financing of customer information, risk pricing is relatively more scientific. The disadvantage of this model is that, from the DOT manager, to the area manager, to the regional manager (director), to the Headquarters manager (or director), the organizational structure is too bloated, centralized audit headquarters for the collection of Information network control is weak, and the collection of information network if in order to complete the KPI or intentionally bad, this is not impossible things, The so-called day Prevent night, guzei difficult to prevent. And the same use of offline mode to complete the wind control system of all the enrichment, in the implementation of the means there are different. Everyone enrichment through the cooperation of the Organization to export professional wind control models and systems, cooperation agencies to use the advantages of localized information, customer risk assessment, and provide security for financiers, everyone enrichment finally to the financing project two times wind control. This model not only highlights the advantages of risk control localization, but also fundamentally eliminates the possibility of the nest case. According to the 2013 annual report of the wealth of everyone, the bad debt rate is only 0.87%, lower than expected.

Matchmaking deals

From looking for a loan business, to a risk assessment, to the completion of risk pricing, the final key is to return to the matchmaking process. The ability to deal with the transaction reflects the public's acceptance of the platform to some extent. The completion of the transaction link, but also on the line, the line of two models to complete:

Online: That is, the establishment of an on-line platform to achieve online transactions and cash delivery. To everyone's credit, everyone's enrichment and Pat credit for the representative, transaction costs accounted for about 0.5% of the loan amount.

Offline: That is, through face-to-face negotiations, the signing of text agreements, such as offline process to complete the transaction. The transaction cost accounts for the 5-8% of the loan amount in terms of the appropriate letter.

Offline mode because funds and projects can not be strictly matched, not transparent operation, policy risk is very high, it is easy to step on the "illegal fund-raising" red line, the individual is not optimistic. The platform for this type of model has several things in common: a huge online banking team, a luxury office in the city's C BD, and a crowd-intensive distribution of leaflets. It's not much fun to play like a letter. Offline mode of transaction cost is higher, generally in the loan amount of 5-8%.

Every man is a man of credit, Pat Credit in this respect the advantage is very obvious, through the internet's long tail advantage, spread advantage, reach the advantage, the transaction cost reduced to the loan amount of about 0.5%, which eliminates the line Mode Business Developers Commission (generally in the loan amount of about 3%, Platform visibility is not high or even higher), save the expensive office costs, for ordinary people, the most obvious benefit is 50 yuan can finance, and everyone's enrichment is to participate in the threshold down to 1 yuan, China Peer-to-peer Network loan platform only one.