The effect of bidding promotion is more obvious

Source: Internet
Author: User
Keywords Bidding promotion
Baidu bidding for SEO practitioners, will never be unfamiliar. Now Seor are excited about their own optimization achievements. Today, small head bidding software small series but here to fight their enthusiasm. At present, the enterprise website to obtain orders, the best choice of bidding rankings, do keyword ranking optimization does not make much sense.





SEO may have been deeply rooted, saying that many enterprises need corporate website seo. Seor, whether novice or veteran, are enthusiastic and passionate, day and night busy.





has a number of agencies to track and evaluate Baidu and even search engine search and click Effects, including turnover volume. These data give people the temptation, hope. It is a cost-effective way for companies to get orders through http://www.aliyun.com/zixun/aggregation/8953.html "> Search marketing." Many small businesses because of high bidding costs, will choose to optimize the site, to get the natural ranking of search. I think that when the Search keyword bidding market blank, it can be done completely, can achieve very good results. However。 The current SEO is so hot, many enterprises are aware of the SEO problem, the enterprise to want to gain from the search results, do not bid, just to do SEO, is the least cost-effective.




Why would
say that? You can look at SEO so-called tutorials, teach you how to get keywords, how to analyze popular keywords and so on. There was a previous article on the website optimization needs to choose the hot words, today, I said so. If the word is not hot, why optimize it. Like this word, a little bit of responsibility for the site construction companies to put the key words in the title can be done. Baidu now provides Baidu index not only to the webmaster or SEOR, but also provide to the bidding customers, more detailed and accurate. Now those companies that are bidding to promote the agency seem to be studying keywords. They give customers the choice of keyword as much as seor choice. Regardless of hot or frequent, general keywords, all aspects of most keywords are for you to do. Basically hot keywords, frequent keywords, seo can not do the home page. Less popular keyword search times, do not have much effect.





Some people may say, the choice of long tail words can bring certain access to the enterprise, can turn into potential customers. Fact。 General search Long tail words are to find the relevant technical parameters or description, and the real purchase demand is basically to find the name. In other words, the long tail word that can be done is really a little long.





From Baidu search results click, basically effective click on the first page, the other pages are few. Even if there is access to other pages, is also a jump-click, access to the site of SEO is very small.





related SEO, the price of bidding may be considered very high. From the early days of SEO, single from the cost, perhaps Baidu bid conversion costs far higher than SEO. A hot word optimization to Baidu's natural top 10, generally in more than 10,000. and the corresponding price of Baidu bid has 5-6 yuan. In this way, the whole year's cost bidding is really high. But in terms of opportunity costs, bidding is a good fit. Optimization of the unpopular, the general key words of the cost is to do a Baidu bid can guarantee a long time. Moreover, in the process of site optimization, in the absence of satisfactory ranking or ranked to the appropriate location, these lost customers in the end how much can be converted? These will undoubtedly deprive the enterprise of customer resources. Competitor's optimization interference, Baidu algorithm update, the external environment change, can guarantee the rank of lasting. How many customers do you want to lose in these fluctuations? When competitors are too much, the cost of optimization or to ensure that the cost of ranking or virtually doubled. In other words, enterprises in the promotion of related hot, semi-popular products, the selection of SEO there are more than n uncertain factors. These factors will virtually increase the operating management costs of enterprises.





selection of competitive rankings can be stable and secure to determine the ranking of keywords, you can give priority to ensure that your customer source. It may be said that the cost is high, high to no return. If the investment is not profitable, which company will go to compete with you for the price of keywords? There is no suitable, only their own enterprise problems, can not effectively transform the potential customers. You need to do a site diagnosis, good in the user experience to use their brains.





choose to bid, in the country can only choose Baidu. Obviously, he has an effect. But how to choose the right way to promote the keyword, adjust the appropriate unit price, in the right place to carefully consider. Of course, do not forget to do a good job of corporate website itself.





that seor what to do? To do business consulting, to help choose the right keywords, the best to do the site structure, content and so on. If only do keyword ranking, estimate can only wait for Laid-off. Well, writing here, I believe that the article will give you a new direction.





This article reprinted from the Brain bidding software free trial station: www.ppctui.com/product.html
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