The effect of bidding promotion is not good what to do
Source: Internet
Author: User
KeywordsBidding promotion
The promotion effect is not good, all kinds of adjustment can not solve the problem, how to break through this bottleneck. What is the general idea? You use URL Builder to track keywords in the article I really do not understand, tracking keywords how to improve the effectiveness of the customer? Small head bidding software:
1, the promotion effect is not good how to do; 2, track keyword effect what effect. Therefore, we are relatively easy to understand why it is difficult to solve the problem of poor customer effect, to help customers promote the effect of promotion, or even "all kinds of adjustment can not solve the problem." At present, the most critical problem is the 2nd of the problem, do not do good keyword tracking effect.
What's the use of
tracking keywords? In short, by tracking the promotion of keywords, we can clearly know, which keyword conversion effect is good, which word conversion effect is not good. So when it comes to optimization, the purpose is very clear:
1, the conversion effect of the word, we continue to vote, increase the intensity of investment, the phrase, open wide, the whole region, increase the time period, constantly expand the word bid;
2, the conversion effect of the general word, do more targeted delivery, in the place and time period, and do a good job of negative keywords;
3, the transformation effect is very bad word, also optimize what?
understand the effect of the promotion of each keyword, then, do not need a variety of adjustments, simply need to adjust, promote the effect will immediately immediate.
How to improve the effect of promotion? If you do the tracking of the keyword effect, the adjustment is still not good, then you need to look for reasons from other aspects. SEM is a system engineering, all links need to cooperate, the key word is just one of them. Is there a problem with the landing page? Is there a problem with the server? As a promotional staff, we need to do a good job we should do, but also to learn to pay attention to other aspects of the work, a comprehensive and in-depth understanding of the SEM, understanding of your business transformation process, so once what problems, You can analyze it from all levels, rather than simply stare at the account itself.
Small head bidding software to provide trial writing.
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