The effect of business group buying is to investigate: cooperation and integration is intensifying

In the capital winter, http://www.aliyun.com/zixun/aggregation/7763.html "> Domestic Group buying cooperation and integration is intensifying."

Yesterday, Dangdang Online group buying channel, to the third party group buying website open traffic. At present, Dangdang Group purchase service has covered more than 30 major cities in the country, Tencent participated in the investment of F Group and high friends have been settled in the platform, and the Tick group and other group buying site is also in the technology docking stage.

In addition to a third party open local Life service Group purchase service, Dangdang will also be its own proprietary or its open platform of physical goods in the form of discounts to the youth league to buy the channel.

Dangdang said, Dangdang Group buy open platform to a certain amount of commission plus divided into the form of Third-party Group purchase site cooperation, but the specific amounts and share is not disclosed.

At present, domestic group buying has entered the capital in winter, large-scale flow of the purchase in this year has been difficult to do, the flow of resources has become the current domestic purchase of scarce resources. Group 800 founder Hu Chen said that the total number of domestic group purchase has reached the bottleneck of 40 million, traffic expansion is very urgent.

Zhu, deputy chief executive, said Tick group fancy Dangdang is its flow factors, and when the completion of docking, the tick will selectively part of the life of the group to buy items on the platform, but will not tick all the purchase activities copied to the When, in order to form a differentiation.

In fact, Dangdang is not involved in group buying the first company website, in May this year, Jingdong Mall also opened its group buying service.

Analysis indicates that when, Jingdong and other large manufacturers to buy, on the one hand can use third-party operations, for their own platform to bring profit guarantee; On the other hand, the main function of group buying is "pull new users", the consumer electric power business can be a big group purchase, to expand customers outside the core users of consumer power.

However, a participant in the cooperation of the big platform group buying head of the first financial daily said that, because the consumer electric power and the target users of the purchase of different, the purpose is also different, Big Corps purchase open platform to buy the site order volume is not too big.