The effect of Web page design on website promotion

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Web design is a very esoteric course, and its impact on the promotion of the website, marketing is beyond doubt. Whether it is the Web page layout, download speed, navigation system convenience, the user's browsing effect will have a direct impact, thereby affecting the site in the eyes of the user's position and image, that is, the effect of web design directly affect the site's brand image and promote marketing results. Below on its website design each module to the website promotion effect and the analysis makes a summary: (partial content Half paragraph also said is not clear, will in the future article explains individually)

1, Web page frame structure on the impact of SEO users

Many web designers in order to simple, fast, and other reasons for the design of some relatively small, demanding sites (mainly because the main reason is that the site's remuneration is too low), many choose to use frame structure to locate, a page divided into multiple windows, can not set a title for each page, This destroys the basic user interface of the Web page, sometimes, the search engine on the frame structure of the page can not handle correctly, will affect the ranking of search results.

2, page title and meta tags on SEO and ranking impact

In the Web world, the same kind of Web page is always a lot, each site wants its own

SEO ranked in front, preferably on the first page of the top. In fact, the page ranked after the third page is almost impossible to see, because no user has the patience and time to view each search result. Therefore, the Web page title and meta to the website of the promotion of marketing has a very important significance.

3, the Web page download speed to the website promotion marketing influence

Fast downloading is the essential element of any excellent website. Yahoo founder Jerry Yang once said that the Web name to open the page to endure the maximum time of 8 seconds, if the time is exceeded, users will leave. But with the bandwidth and people's living standards improve and psychological changes, now, a website if in 3 seconds still can not open, this user later on the possibility is not. So, when designing a Web page, you must consider the download speed. (1) Home page can not appear a large number of complex animation, a large number of colorful pictures, music Box video files (2) The structure of the Web page should be reasonably arranged, from head to footer in turn fast to slow, it is best to keep the maximum download speed, so that the entire Web page in 3 seconds completely open ...

4, website navigation system to promote the impact of the website

If the user is first to a website, you can only rely on the navigation area of your site to search for what he needs. If your site's navigation system is more confusing or unreasonable, will give users psychological discomfort, your site increased the workload of users, but also reduce and lost potential customers.

5, the Product Classification inquiry to the website promotion marketing influence

The classification query of the website is very important to the user. Users who enter the site will naturally follow the site's classification area to find out what he needs. If the British guard can not find a suitable directory in a short time or query results, will soon leave the site and his next site is likely to be your competitors, I believe this is the site operators the most do not want and want to see results. Especially the shopping website and the Navigation class website, wants to own the website the classification design to be quite perfect.

6, Product description of the website marketing Marketing

Whether it is a shopping site or other types of Web sites, their products and services to be described in detail, so as to meet the needs of users, so that your products and services and the site in the user's mind left a deep impression. If your site's products and services are not stated, will bring unnecessary trouble to users, most users will not contact you to consult, directly to other sites. So the product description of the website to promote marketing or has a certain impact.

7, the appearance of the Web site to promote the impact of marketing

Perhaps many people will say that the usefulness of the site (user experience) is the most important. But to visit your site is a person, people have feelings, people will first of all have the visual effects of eating your attack area experience. Some people also said that Baidu, Web site navigation, KDD and other sites are not easy to look at? Yes, those sites are really simple, can be said to be simple, but your site is not their, not their well-known high. Users to your site, through the vision of your site and you or your company to give a certain rating. This affects the effect of your website's promotion to some extent.

8, the website contact way to the website promotion marketing influence

Many web sites are designed to ignore this or give only one email link, which is one aspect of Web site marketing. If you are interested in the product or service of your website, or if you want to cooperate with the relevant departments, people, and most users do not want to send e-mail. Therefore, the website design as far as possible in detail to the various departments and the various contact person responsible for the user targeted, selective contact.

9, take into account a variety of browsers and monitors display effect

Now browser version and display size, resolution and so on a variety of, so the site at the beginning of the design to be considered in many ways.

10, protect the privacy statement to the website promotion marketing influence

This, many sites will ignore, even some users need to register a member of the site, did not disclose user privacy and protection statements. But with the development of the network, users pay more and more attention to these. Most users will leave the registration directly, not the time and energy in the registration process, mainly related to personal information, especially 09 315 evening broadcast Information security. So the site to the user privacy statement and set an example to protect users privacy, otherwise your site will eventually complete the life cycle.

The above is simply introduced a number of web design on the impact of Web site promotion effect, most of the problem is not 1:30 will be able to speak clearly, there are many reasons, I hope you in practice, experience in summary. Part of the content of the author will be in the future articles for detailed instructions, please pay attention!

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