The effect of the development and transformation of the 3 billion fund is still to be observed

Our intern reporter Cai increasingly stealth in the background of the Chen recently in an internal party to reveal the truth behind the return of the city, to promote rely on the game of the grand development of the platform to develop the road. At the same time, the successful privatization of the grand establishment of 3 billion Yuan investment fund, focus on the cultural industry and TMT (telecommunications, media and technology) investment in the field, and the "three priority", intended to attract more and more internal and external talent to join its platform to build the concept of the kingdom, to try to reverse the grand game of a solo show, Other industries slow development of the situation, through the subdivision of emerging industries, to achieve the full march to the Internet industry.　　Grand Network chairman and CEO Chen said, Shanda has begun to close to their own imagination. Grand Retreat, determine three horizontal three longitudinal strategy new composition as early as 2009, in the capital market, Chen Tianqiao began to build "network Disney", through the split, acquisition, listing to achieve grand in the content, games, film and television and other aspects of the "everywhere". Shanda Games launched the "legend" to become the market leader in online games, with its vast consumer groups, Shanda games in the Nasdaq (micro-BO) market access to high financing, Chen Tianqiao firmly grasp the absolute holding power; while the Grand literature (Weibo), although not to continue the cool 6 media luck, the listing plan dragged on, But its cumulative number of registered users has exceeded 100 million.　　Chen said that the grand literature began to profit, at this stage, he also planned to buy back the royal network of shares for the grand privatisation, February 2012, successfully turned grand to family business. Shanda was one of the four major internet giants, but after a while, because of the lack of innovation and weakness, although there have been many attempts and efforts in various projects, such as the 2010 on the line of "cut off", but because there is no accurate market positioning and into a confused quagmire, ultimately difficult to escape the "miscarriage" nightmare.　　Chen said, although the grand profit early, harvest abundant, but can not like Baidu, Tencent based on platform-type product rapid development, will be a royal network under the city is also compelled to do. In order to successfully carry out the transformation of capital, public and private, Shanda also began to increase revenue and expenditure, adjust the cost of each line of business and mass layoffs, even the only cost-free budget, no revenue assessment of the Innovation Institute is also deeply affected.　　The grand and drastic reform also shows the firm belief that Chen Tianqiao wants to lead a grand re-emergence. It is reported that the readjustment of the industrial layout of the grand will speed up the grand literature listing pace, it will be played as another pillar industry after the grand game, the income is expected to exceed 1 billion yuan this year, the profit is as high as 100 million yuan; Cool 6 also have the possibility of turning back; Shanda Games revenue is expected to break the 1 billion mark; In addition, in recent years Shanda online has been split into Sheng, Sheng and the advertising agency.　　This new troika and the inherent content, game, video and called the Grand "three horizontal three longitudinal" new strategy, the grand development of ideas increasingly clear. Focus on resource integration, develop derivative services to maximize the advantages of the lack of a platform for the grand although early, but did not use resources effectively, Chen TianqiaoThe most valued Innovation Institute has not played its due role in product development and technological innovation. The grand pillar type Business single, the innovation ability is insufficient, the intense market competition to rely on the grand game to prop up one day situation to form the serious challenge.　　How to grasp the existing resources and realize the upgrading of the industry has always been a problem for the grand and Chen Tianqiao.　　Through step-by-step careful, layered arrangement of capital distribution, the final rapid privatization of the grand network, this is the bold attempt of Chen Tianqiao, but also to deal with far more than the Sheng days of Tencent, Alibaba (micro-blog), Baidu's urgent move. Along with the rapid development of the privatization process, Shanda accelerated the effective integration of resources, and the edge business was abandoned. The retained industries are either split or will derive new business. Take the grand advertising, Shanda Online CEO, Grand Group senior vice President Tuoc Luong recently announced that Shanda will rely on users, content and technical resources to enter the Internet display advertising. The new three carriage development space is huge, for example, the most outstanding performance of the Grand advertising business, its non-Shanda products revenue a quarter has exceeded 100 million.　　It can be seen that the grand integration of internal resources, the development of derivative business, will promote the maximization of its advantages. In addition, the grand more clear enterprise competition to the greatest extent or depends on talent competition. Aware of this, Chen Tianqiao has set up a huge investment fund of 3 billion yuan.　　He said the fund would be dedicated to investing in new projects that would help the future, with bigger wings, and a "three-priority" condition for Shanda to be seen lookout. To develop mobile Internet, the effect of transition remains to be seen with the promotion of triple network integration, the rise of strategic emerging industries, in the fierce market competition, the cross-border development between the industry is no longer a rarity.　　Shanda into the field of cloud computing, the introduction of smart phones and other initiatives are in compliance with the trend of scientific and technological development adjustment. At present, the trend of the Internet companies into the mobile phone field of the upsurge, Shanda will look to the mobile phone industry, and is expected to find a breakthrough in the grand literature, the development of new economic growth points.　　Shanda literature with its huge market share, the absolute advantage of content, mobile end of a solid download, will most likely in the field of mobile Internet to open up a new world, to obtain the leading position. For the grand variety of test water, the industry has different opinions. Optimists argue that the drawbacks of unclear positioning and vague focus will help to restart the privatisation, and experts say Shanda needs to look for new value like a small company and a chance to cut into the mobile internet.　　However, there are also experts questioned, the family enterprises to change the grand Shanda can not be strong incentives for talent. So far, global mobile users have exceeded 1.5 billion and internet users have more than 700 million. The huge market of mobile internet attracts more and more enterprises to enter, and the mobile Internet, which is still in the development stage, will realize the rapid development under the condition of perfect technology. Chen Tianqiao This step of the commercial chess will bring a new turnaround has yet to be further examination of the market.