The effect of word-of-mouth communication is obvious how to let users actively spread your website

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We often have this experience, if the friends around you to share the experience of a product, you will be easier to accept, but also the product has a better impression. Or a familiar friend to send you a Web site, you are more willing and open, the stranger sent the URL will be discouraged. The information that the friend that knows spreads to you, often more easily be trusted and accept, the line product evaluates so, online website promotion is so.

Because the work need me to add a lot of Q Group, but a lot of is the shielding state, leaving only a few more familiar, A5 work group and A5 colleague Group is receive and reply the information. A Web site that colleagues share with co-workers is usually open to fun, like a funny video or some interesting test. Today, I saw a link from a colleague in the company's female group, "test your weight after 10 years", and a few female colleagues started to test. For female colleagues, weight is the key word. Because it is the information around colleagues, the confidence of the strength of the information is naturally high, but also willing to look at, and they are interested in the topic, naturally willing to participate in the test. Such communication is very efficient.

Colleagues posted this message is 39 Health Network "39 self-test" topic, because of health, beauty, weight and other topics are more interested, so when a female colleagues share information, other colleagues will open and test. Send the website of this colleague very active spread the health net this information, virtually to each other to do the promotion. An information how to let the audience actively spread through word-of-mouth propaganda to the friends around, it is very important, word-of-mouth dissemination of the effect is very good, but also more targeted. So how to let users spread word-of-mouth?

is valuable information.

When you see a friend to share a message, if it is worthless to you, you will not follow up to understand, if this information is valuable to you, you will take the initiative to follow up. A period of time ago Xuzhou a group purchase site, the organization of group buy movie tickets, The original price of 70 yuan of a cinema ticket purchase prices are 16.8, see a friend to share this information, I compare echocardiography, take the initiative to this site to understand the details of the group, although the last not with the regiment, but also spread the information to the friends around, but also to collect and continue to pay attention to this group buying site.

One of the elements of Word-of-mouth communication is whether it provides valuable information. For example, the sale of a supermarket, you will also take the initiative to tell friends around, because this information for users is a preferential, valuable is the only standard. Therefore, if you also want your site to be actively disseminated by users, must think about it, you provide the information is valuable to the user, only to meet the conditions of value, will allow users to actively disseminate, the site visibility also in the user's communication continuously improve.

is close to the target user.

If the link that the colleague posted above is not to test the weight, and other such as a car brand price or a new online game test, then I will close the straight off without follow-up. So, the second element of word of mouth communication is whether this information is available to target users. The supermarket sales promotions mentioned above will not be paid attention to if they are spread to people who are not home housewives, and will not continue to spread.

Therefore, in the promotion of the site, must be in the target user groups to promote. If your site is a bicycle topic, and you want to promote to badminton enthusiasts, obviously is more difficult. If your site is a Xuzhou forum, and you in Heyuan Forum, Yantai Forum Promotion is also very difficult to bear fruit. Retain only the target users of the site, and do not attempt to include all users.

From the results to find ways to solve the problem, if you also want to allow users to actively disseminate your site, you may wish to try the above Word-of-mouth communication elements, test under the Dream River summed up the two theories. (Wen/Meng Jiang)