The effect that cannot be neglected when sending out chain: User clicks behavior

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The vegetable dish is not what SEO Daniel, but is a seoer that loves thinking. Since the Baidu Green Rose algorithm and bead chain algorithm launched, we have become more attention to the relevance of the chain. But according to the observation of vegetables, we are actually concerned about a number of technical issues, the focus on SEO thinking is still not enough.

Take the internal chain and the relevance of the chain, although we have increased the concern of relevance, but still stay in the content of the page is relevant, link anchor text is related to these technical issues. Vegetable dishes think that everyone ignores a more important question: the effect of user behavior on the link dependencies and the weight of the link.

Take outside the chain, everyone in the hair outside the chain always stressed: the quality of the chain must be high, the relevance of the chain must be high, the universality of the chain must be high. But have you ever wondered why we should pay special attention to these things?

Vegetable dishes believe that from a natural point of view, the chain should have been published by the user. But for a new station, it is almost impossible to rely on the user to build the chain, so we do what they do for the user. We will emphasize the above elements, in fact, mainly in imitation of the user's behavior, so that everything seems to be natural, no artificial traces of intentional operation.

Since it is imitating the behavior of the user, it is necessary to imitate lifelike. Vegetable dishes think that in fact the most important behavior of users on the Internet is not to send out the chain, but constantly click on the chain (we recall that the user on the Internet is not by clicking on a link to a different page?). I think even I can think of things, smart search engine algorithm engineers can not imagine, so the search engine algorithm is bound to have a click on the amount of clicks, click Rate calculation method, but specifically how we do not learn from.

However, some SEO phenomenon has proved the possibility of the existence of this algorithm. For example, the recent popular so-called pseudo white hat seo, in fact, is in the site to get a certain basis ranking, by imitating the user's click behavior, to manipulate the site rankings. Therefore the vegetable is inferred: Since the user clicks the behavior in the search result, may affect a website the weight and the rank; So what users on the outside of the chain of clicks, can not affect the site's weight and ranking it?

On what is a high correlation of the chain, what is high-quality outside the chain, Baidu is so explained: With the real recommendation of the outside chain. So what is the best way to reflect the fact that an outside chain has a real recommendation? I think the user's click behavior is the most valuable factor. Therefore, I personally think that Baidu will fully consider the user's behavior for the chain transfer weight of the decision role.

Why do I say that the user's click Behavior, the most reflective of an outside chain is really a recommended role? Because it seems to me that a user's click contains a lot of things. For example, 1, interested: Users will click on the steady link, it's because he's interested in the content of the links on the other end of the page, and the most important reason for the user's interest is that the content on the other end of the link is highly correlated with the content of the site currently being browsed 2, trust: The user will click on the link, It shows that users trust the Web site they are browsing, and that the link that the user is trusting is what the user really wants. And the user of these two psychology, just reflect the link both ends of the page content is highly relevant.

If we believe that the user's click behavior will affect the weight of the link transmission, then how do we do to better use this phenomenon to optimize the site?

First of all, vegetable dishes think we should do a good job of user analysis. Be sure to find out where users are interested in your site, where they focus and where we send out the chain. Only to find users interested in the content of the site to ensure a good chain clicks.

Secondly, I think we have to use some tips to prompt the user that the link can be viewed directly (in fact, the dish has already seen some sites, by adding arrows behind the link to prompt the user that this is the link that can be clicked). Never overestimate the user's internet base, in everyone's eyes anchor text links can be clicked, just like 1+1=2 so normal, but for the user is not so, there are many users do not know anchor text links can directly click to view. What's more, there are some webmaster friends deliberately let anchor text links do not look so obvious?

Finally, be sure to do the link bait. Man is a naturally curious animal, see still hold pipa half cover of things, always want to pull down the veil a glimpse of the quick (this is why men like women wearing a looming reason, haha). So must give the user to leave some imaginary space, induces the user clicks to understand the richer content.

Key Tip: In the Baidu more and more emphasis on the role of the real recommendations of the chain today, our SEO ideas, hair outside the chain of thinking will also change. We have to try to think about what the user is doing on the Internet, what do these behaviors represent? In fact, as long as we put these things through the study, why should we study Baidu? The Baidu algorithm, not also from the user on the internet all kinds of behavior summed up it?

Article by the gold-Li integrated Stove http://www.jljcz.com Network Marketing Director of the original dish, reproduced please specify the Source: A5 webmaster Network.