The effectiveness of search engine optimization is a long-term process

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As the search engine constantly transforms its ranking algorithm, this leads to some ranking higher than the top of the page to lose the ranking position. A memorable event is "Florida update Time". Many of the top 1000 pages of the competitive keywords were kicked out of the search results.

From some recent research, some Web site administrators think in the current page ranking GOOGL may not use the PR value, because some of the PR value of the lower page can also be ranked in front of the higher position, and in the previous, everyone agreed that the page before the main factor is the PR value. Many people now think that getting rich text links through a wide variety of websites is a very important factor in getting a good ranking. www.ce36.cn

All of this gives us a signal that Google's ranking algorithm is completely unpredictable, is it? No, this inference is not correct.

All search engines are basically the same. Scientific literature related to information retrieval and some recent search engine patents provide us with information on some future directions of search engine ranking algorithms.

General Introduction to specific topic links

In the past few years, search engines have relied on general link popularity to evaluate the importance of pages. This correlation is based on an integration of the popularity of common links (importance), the degree of alignment of keywords and pages, and links to related topics.

The overall link popularity is measured by summarizing all the external links, then all the external links to the Web page of the PR value has a certain role, some webmaster even by buying some completely and the topic does not link to get the popularity of the promotion, so as to further get a better ranking.

To counter this cheating, Google uses a new algorithm that links popularity to specific topics. When a user presents a search request, Google calculates the importance of a page by calculating the richness of the links to the pages associated with the keyword.

In some of the following cases, a page link can be fed back to a large number of popular links associated with specific topics (keywords):

1 The pages themselves are optimized for your keywords

2 These pages have very high PR value

3 This page is for all other sites. (Unable to vote for their own keywords).

From the search engine point of view, to such a PR value associated with the algorithm is a very difficult job, because the search engine is required in a few seconds to feedback the search results.

One thing we have to understand is that those popular keywords are related to pages that have very high PR values. So from those who have a higher PR value of the Web page to get links to optimize the target keyword is a very important job.

How do I get these links?

1. Through Google to view the input of their own keyword feedback on the page on what the front page, and strive to get some links from these pages.

2. Interchange Link: The Exchange link may add the link on its page to achieve the optimized target keyword function. Look for pages that have high PR values and contain their own keywords in their title or external links. Interchange links can play a better role if they are based on optimized keywords or pages.

3. Buy links through the top-ranked pages that contain your keywords.

4. DMOZ and Yahoo directory often contain some popular keywords top of the page, from these pages to get links will be very necessary, if you built a business type site, then can not hesitate to buy some links from Yahoo, will certainly be from the discovery of the return is value for money.

5. Find out some of the websites that link to the top-ranked websites that contain the keywords you're interested in. Some are associated with keywords or topics, and some are not, and the associated pages can be viewed from their headings or texts by exchanging links from those that are related.

6. Establish an interchange link with the competitor. This is a very important strategy. Basically, you can make links to your opponents on their optimized home page and have them link back to their main optimization pages. Such a link ring can lay a very important foundation on top of the list and it is difficult to go beyond it (because it is very difficult to have a large number of associated links). A little bit of emphasis is that the interchange link is only valid on the home page, rather than being placed in a very secluded place.

Another very important trick.

Use the keyword or Web page description you want in the title of the link, which increases the relevance of the page. Indeed, links to your own pages are linked to your pages by linking them to your page, while also improving the relevance of the pages that make the interchange links to your pages, so that you can improve the page rankings. This is the most important factor for SEO to think of text links. A special situation is that if you can get those who have very high PR value and optimize their own site to point to their own links, even if the link does not use their associated keywords, can also get very fast ranking promotion. (A very important example is the DMOZ list)

How do you get links that aren't associated?

For example, you buy a completely unrelated link from a page with a high PR value, and the page title or document does not contain the keyword you want. The only factor linking the link to your own page or topic is the title of the link, which, although equally beneficial, is vastly less than the ones that are associated with optimizing your keywords.

Why does your website not enter Google's money 1000 search results?

If your site lacks hot links, it may be filtered out even if it has a good PR value. To get to the top 1000 of your search results, you need at least some entry-level hot links.

Author: franshion

Original load: http://www.ce36.cn

Copyright (Jin Tang Network)-reprint must be linked to the form of the author and the original source

Last two important tips

1. An interchange site A link can play the role of the page ranking, from those containing the target keyword optimization of the most perfect page to get links to the ranking to promote the most obvious effect.

2. If you find a page ranked well and have a lot of the same keywords as your own needs, try to get links from it, even though it already has a lot of links