The eight commandments in the implementation of website promotion

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Website promotion should be implemented in a timely manner, but there is an uncontrollable factor in the implementation, which determines that no problem promotion is non-existent. The promotion method is to be carried out, the execution can test whether feasible, whether to own website suitable, this is the promotion method application feasibility law. In other words, the promotion method should be suitable, moderate, not all the methods are carried out in the end, the pursuit of a full net of the promotion method and a dust unchanged promotion, the last catch is not necessarily the best effect.

First, do not just to promote the site, in the implementation of Web site promotion should have a higher goal positioning, that is to improve the brand effectiveness of the site, the promotion of the brand will eventually for the site, products, enterprises bring real profit value. A clothing brand, often more than the quality of the clothing let people pay attention to, website promotion is also. When people recognize your site, even if there are some deficiencies in the site, people will inadvertently ignore these flaws. Of course, there is a prerequisite for the promotion of the quality of the site must have been off.

Second, to any promotion method implementation, the website promotion is one needs to weigh the input and output, calculates the cost income the work. Therefore, the promotion of the determination of the method, the promotion of the team to build, promote the platform of choice, the promotion of the team's division of cooperation, the promotion of the site bell work, and so on, the site needs to be measured and determined according to their needs.

Third, website promotion and marketing are two complementary subjects, both the content and nature of the work can not be completely separate implementation. Promotion is in order to better marketing, marketing is to achieve the significance of promotion, marketing effect and promotion effect into a certain proportion. The web site can do a good job of linking from the purpose of both.

Iv. The Professional division of the website promotion should be more detailed. Website promotion team to promote the task of the Division of labor and promotion of working time arrangements will be more detailed trend. From a clear division of labor, the site is easier to detect the promotion of the task of completion and promotion of the results of the test.

V. To master the effective promotion methods. The website either chooses to promote by itself or invites the professional promotion team to carry on the promotion. What form requires certain promotion experience. From the website promotion plan formulation, the promotion plan concrete implementation level to controls the promotion the situation, the processing promotion may appear in the public relations crisis. This requires the promoter to master more experience and technical concepts, a higher crisis response capacity, with a deeper business knowledge.

Six, the implementation of the promotion should pay attention to management, website promotion is a life cycle complete organic whole, from the promotion of the Inoculation (promotion plan) to determine the implementation of promotion (birth) to promote the implementation (growth) to promote the effect of the promotion, none of the need for organic management.

Seven, according to the promotion process and the promotion stage goal realization situation, in the different stage promotion method application also may have the different situation, namely the promotion needs the flexible adaptation. It's not about methodological flexibility, but about innovation in the way it is used.

VIII. promotion and implementation is like being pregnant, it can be seen for a long time. So the accumulation of time is to promote the process, you can not be anxious to promote the hot tofu, so do not be quick, not impatient even tofu will not eat, so the implementation of the process to be able to adapt.

Author: indications

Original load: Program supermarket network http://www.cxcs.com.cn/

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