The eight steps of marketing website construction planning

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Marketing Web site Construction is a very popular hot topic, popular even some outdated. The reason for this is that many web site construction companies do not say that the concept of marketing-oriented web site, are upgraded to become "profit-oriented web site", "Automatic trading Site", "100% automatic transaction-type website" and so on a variety of new packaging good concept name.

And about the marketing website construction article, the network is a lot of, can be random a search, but all the same, stereotyped. and vegetable root Tan Network Marketing organizations in the service of traditional enterprises in practice, found that most of the small and medium-sized enterprises are not comprehensive knowledge of the marketing site, and even a lot of web site construction companies do not have the concept, but the Search engine optimization (SEO) Some features or features of the site is a marketing-oriented And then put their own service products to this side, misleading customers.

What exactly is a marketing site?

In short, the high conversion rate of the website (shop) is a marketing-oriented website or shop. The marketing website should at least have a good customer experience, full-featured and safe, with a very sales force and credibility of the content, and search engine internal optimization characteristics of the site. Therefore, the marketing site is definitely not static URL address or static page processing, get some site maps, keyword Piling, background custom meta tags so simple.

The basic characteristics of marketing website

Vegetable root Tan Previously shared a marketing-oriented web site planning and construction of the seven elements of the article, the article will be a marketing-oriented web site summed up as: a clear structure flow, a strong impact of visual performance, very sales of goods display, highly credible and in-depth value of content, in line with the search engine optimization rules, Have a sound Sales customer service link and security and convenient hardware support these seven elements. Interested can search for detailed reading.

How to plan a marketing website

We do online marketing the ultimate goal is to the final sales, and any marketing from the target audience analysis, competitor analysis, their own business insights to analyze, formulate appropriate marketing strategy and planning and gradually implement to achieve the final sales purposes. Planning a marketing web site of course, first analysis after the planning, can not think of any design and development, this can only waste time and resources. Vegetable root tan In practice summed up eight steps:

General positioning

What is the main purpose of the Web site? What's the point of making money? Who are the target audiences of the website and what are their characteristics? What are the core strengths of the site? Only the first clear purpose, direction, strategy, style, and then around the strategic planning site, we can win customers, win the business

Structural planning

The main consideration of the site structure planning is the logical relationship, must conform to the user's logical thinking and guide the user, what is the user most concerned about? Let the user know what content first, then understand what content? When planning, there should be a sense of guiding the user to contact customer service or pick up the phone.

Visual layout

First determine the site's basic color and auxiliary color, and then according to the site structure Drawing Informer page demo frame and all the Internal page demo framework to start the design. Planning the Web site framework to take into account the first page, the inside page, as well as Web site background functions.

Search optimization

Here said the search optimization actually contains two parts, one is the search engine optimization keyword Strategy planning, and the other is the website SEO some functions. such as the common site needs to have the SEO features include:

• Dynamic page pseudo-static: rapid collection, rapid optimization

Meta label customization: Background to add modified meta tags, dynamic management

• Keyword Automatic interconnection: A large number of sites to increase the number of keyword links, and quickly improve the ranking

• Web page structure optimization: Site navigation using text and static links

Intelligent Links: In the background to easily add and manage the site's links

• Smart Sitemap: Web site map completely automatically generated

• File directory structure optimization: Web site file directory structure and file naming according to the Search Engine optimization principles established.

tag label self-setting: Convenient search engine crawling full station, rapid upgrade included.

RSS Subscription, sharing function: To facilitate the optimization of external links to the site, can quickly increase the scale of the outside chain

Background planning

Backstage is actually also need to plan, need to plan from the experience aspect of the operation, how convenient use, use up comfortable fast, especially want to consider the match of front and back.

Sales communication

Not only customer service contact, but planning and hospitality services and personnel, such as the establishment of a dedicated network sales, or by the line of business staff part-time, and to do a good job training scheduling.

Content Planning

The website structure is well planned, only provides the column or the directory, but the real sales force mainly relies on the website content to build. A corporate website includes at least: company introduction related, company brand related, company product related, company news related content, must plan carefully to compose. It's not going to go into detail here.

Development control and testing

Generally used div way to develop the front-end in line with the SEO law, and then development, vegetable root tan suggested or handwritten development, do not use the network open source system, because the network open source system general functions are numerous, the system is huge, but in fact, the enterprise station simply does not have many functions inside.

The above simple talk about the marketing-oriented web site concept, characteristics and planning steps, there is a chance to combine a specific case to the eight major steps to elaborate.

The original text is published in: Vegetable Root Tan Network Marketing Organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.