The eight mistaken ideas of search engine optimization (SEO)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of the Internet, exponential growth of information is constantly flooded in, the entire internet world like a hormone added to the rapid expansion of the bubble. And the search engine becomes the shuttle in which the fiber, in with the Internet extension together, firmly fastened to each information primitive. So it has been said that today's internet has entered the search age. Enterprises want to emerge from the vast ocean of information, by the attention of customers, without the help of search engines, like someone to cover their mouths.

Fortunately, many enterprises have recognized the importance of Search engine optimization (SEO), the mainstream of SEO projects also began to appear. But I found that a lot of search engine optimization enterprises, in the implementation process is often subject to a number of misunderstandings. This article hopes that through the misunderstanding of these misunderstandings, and Tongren mutual encouragement. In order to shorten the SEO project execution time, enhance the implementation effect, and ultimately serve the Enterprise website promotion.

Misunderstanding one: no clear project purpose
SEO effect is the whole marketing strategy of the results, if the simple study of SEO, will make the search engine optimization work in the implementation process has greater randomness. Therefore, in the initial SEO should be linked to the overall marketing strategy.

SEO is just a means, is an auxiliary strategy, its purpose according to the end result of marketing depends. For example, for a product launch, its marketing core may be "rapid expansion of product sales, occupy the forefront of similar markets, establish brand image." "Then the purpose of SEO is to occupy the forefront of search engine key words, distinguish similar product pages, strengthen the page display rate." "With a clear purpose, you can correctly develop SEO project implementation strategy and methods."

Myth Two: Use a single ranking to measure SEO effect

Although some keywords ranking for a website means traffic, but a high ranking of keywords does not necessarily for the entire marketing to bring greater benefits, not to mention a large number of orders and the desired brand benefits. The so-called SEO project performer must first recognize the marketing focus, and its overall consideration.

For example, Web page display efficiency (the content displayed by the target page in the specific search results), customer conversion rate (after the arrival of users through the search engine, whether there has been converted into effective customers) and so on, SEO more to do the final more to compete details, where we can refer to the key word selection, page size, copy planning, Log analysis ... Of course, the final traffic and the actual effective customer is the highest indicator.

Mistake three: Select a single search engine

As the saying goes, "different strokes", whether it is SEO practitioners or ordinary users, but also whether the CEO or it white-collar workers, everyone has different search engine preferences, some people like Google, some people used to use Baidu ... But for SEO practitioners, vision should not be so narrow, in addition to personal preferences, but also to take into account the other search engines, and more important is the analysis of the audience groups, with their hobbies and habits to choose the search engine, and the use of different weights of the application strategy. For example, the majority of people who like to use Google should have a certain level of knowledge background, for them should be suitable for their population characteristics of the search optimization strategy.

In addition, also need to note that if the company's target customers in foreign countries, Google is the best choice, and Baidu audience groups tend to the general common people and personal station webmaster, so Baidu is more suitable for the promotion of entertainment, forums and other content. If the company has, for Japan and the Taiwan region's target customers, the old Yahoo search is we absolutely can not give up the position. In addition, of course, can not ignore the flow is rising sogou, MSN ...

We generally talk about the long tail effect of SEO, one refers to the long tail of the key words, the other is that the comprehensive consideration of other search engines bring traffic. The purpose of this is also to do long-term planning, although the search crowd is increasing, but the search engine market competition is also more intense, a single search engine is not enough to support a site all the sky.

Myth Four: Forget everything, only rank

This is a relatively easy mistake to make. Seems to be ranked up, and everything is there. This is far from the truth. Just imagine, when a potential customer through the search behavior to a corporate website, but found that the site production level is very poor, or even can not read, it is still unable to retain visitors, business opportunities will be lost in vain. And can not realize the real value of SEO.

SEO Industry Folk Organization Point Stone interaction This interpretation of the definition of SEO: SEO needs to take into account its implementation of the site's user experience, in highlighting the core competitiveness of the principle, based on the search engine rules, relying on the technology and methods mastered, complete for the customer to choose the right strategy and implementation, from which to create value for customers, For the search engine users to bring the best search results for the SEO itself to bring economic benefits. Therefore, in the implementation of SEO, ranking is just a symptom, really can bring value to the Enterprise and SEO or user experience.

Mistake five: SEO by means, not by cognition

Many business owners always feel that the search engine optimization work is very magical, thought that the optimization, website construction can give up, anyway through a variety of means and strategies can promote rankings, and why more effort. However, SEO relies on more than just means.

SEO project implementation, as early as the start of planning the site should be considered good: planning the content of the site, follow the search engine principles, the site structure, Web language and the interaction between the site of the interactive diplomatic strategy and other reasonable planning and deployment to improve the site in search engine performance, This increases the likelihood of customers discovering and accessing the site.

Search engine optimization is only a way of expression, it needs to have a holistic strategy to grasp. The need for in-depth analysis of competitors, the development of personalized search strategy for competitors to choose the right combination of key words, to determine the style, soft text, etc., to form the operating means of SEO.

Myth Six: inaccurate analysis of keywords

In the implementation of SEO projects, should promptly communicate with the business leaders to understand their needs, products and services. On this basis, select some keyword tools to help you get the most valuable and operable phrases.

It should be explained that the choice of key words, depending on the user's spontaneous behavior, must be combined with the market. For example, there are many companies to their own product name has been doing SEO, can ignore the searcher's own needs, "farfetched" difficult to bring satisfactory flow. Therefore, the necessary key word analysis, the maximum of the user's search behavior to truly improve the effect of SEO.

Myth Seven: Links for links

To know that the link is an essential part of SEO project implementation, many SEO projects in the implementation of links and links, there is a count, links between no relevance. This will significantly reduce the access traffic through other sites. Linking an instrument web site to the entertainment station naturally does not bring much traffic.

At the same time, Google, Baidu, Yahoo and other mainstream search engines have also begun to define such links as a spam (in order to get rankings and the means to publish the link around), but also for the link and the wrong understanding of the link sounded the alarm. I believe that the first low PR after high PR, from small sites to personal sites to medium-sized sites, and finally smooth over to the portal level site, such link order is worth reference.

Error Eight: No good operation mode and progress report

When doing SEO, foreign enterprises often ask the performer to have a general timetable and a regular report. On the one hand, the whole process of SEO is recorded, on the other hand, also ensures the SEO project specifications. To ensure the implementation of SEO projects, and formed an effective rapid error correction mechanism and responsibility system. The entire SEO project flow, templating, greatly facilitate the SEO project monitoring and supervision.

However, many of the domestic SEO projects are often overlooked this point, the implementation of the process of arbitrariness is very large, the pretext of "SEO can not be effective in the short term" and relaxed the progress of the project control, resulting in many SEO projects have to be in the long-term procrastination aborted.

1
Mistake five: SEO by means, not by cognition

Many business owners always feel that the search engine optimization work is very magical, thought that the optimization, website construction can give up, anyway through a variety of means and strategies can promote rankings, and why more effort. However, SEO relies on more than just means.

SEO project implementation, as early as the start of planning the site should be considered good: planning the content of the site, follow the search engine principles, the site structure, Web language and the interaction between the site of the interactive diplomatic strategy and other reasonable planning and deployment to improve the site in search engine performance, This increases the likelihood of customers discovering and accessing the site.

Search engine optimization is only a way of expression, it needs to have a holistic strategy to grasp. The need for in-depth analysis of competitors, the development of personalized search strategy for competitors to choose the right combination of key words, to determine the style, soft text, etc., to form the operating means of SEO.

Myth Six: inaccurate analysis of keywords

In the implementation of SEO projects, should promptly communicate with the business leaders to understand their needs, products and services. On this basis, select some keyword tools to help you get the most valuable and operable phrases.

It should be explained that the choice of key words, depending on the user's spontaneous behavior, must be combined with the market. For example, there are many companies to their own product name has been doing SEO, can ignore the searcher's own needs, "farfetched" difficult to bring satisfactory flow. Therefore, the necessary key word analysis, the maximum of the user's search behavior to truly improve the effect of SEO.

Myth Seven: Links for links

To know that the link is an essential part of SEO project implementation, many SEO projects in the implementation of links and links, there is a count, links between no relevance. This will significantly reduce the access traffic through other sites. Linking an instrument web site to the entertainment station naturally does not bring much traffic.

At the same time, Google, Baidu, Yahoo and other mainstream search engines have also begun to define such links as a spam (in order to get rankings and the means to publish the link around), but also for the link and the wrong understanding of the link sounded the alarm. I believe that the first low PR after high PR, from small sites to personal sites to medium-sized sites, and finally smooth over to the portal level site, such link order is worth reference.

Error Eight: No good operation mode and progress report

When doing SEO, foreign enterprises often ask the performer to have a general timetable and a regular report. On the one hand, the whole process of SEO is recorded, on the other hand, also ensures the SEO project specifications. To ensure the implementation of SEO projects, and formed an effective rapid error correction mechanism and responsibility system. The entire SEO project flow, templating, greatly facilitate the SEO project monitoring and supervision.

However, many of the domestic SEO projects are often overlooked this point, the implementation of the process of arbitrariness is very large, the pretext of "SEO can not be effective in the short term" and relaxed the progress of the project control, resulting in many SEO projects have to be in the long-term procrastination aborted.