The eight principles of jobs set an immortal image in the middle of the enterprise

Science and technology Internet industry leaders are poorer than, but jobs only one, in the enterprise really set up irreplaceable, unprecedented status. If you think of jobs as a monument to the firm, there are 8 principles.

The online edition of Forbes magazine, published in a recent article, lists eight principles that business leaders need to follow to make it their company's Steve Jobs. The following is the full text of this article:

Imagine: You run down the street, chasing the 20 dollar bill you just lost; it flutters in the wind, moving swiftly on the ground, making it futile to try to catch it every time.

Like you, many other entrepreneurs are chasing things in vain. There may be 1 million tech entrepreneurs in the technology industry, but only one Steve Jobs, and there may be 100 books on time management, licensing and outsourcing, but only one Tim Phillis (Tim Ferriss) and his "work four hours a week" (The 4 Hour workweek); The importance of a unique value proposition is always a topic that people want to write, but only one Seth Gaoting (Seth Godin) and his "Purple Ox" (Purple Cow).

So, do you want to continue to be a humble brown cow, or do you want to become a "purple ox" that stands out? So what about your company?

Seriously, now is the time to be different from the past. You should be like Steve Jobs, stand out and be unique, and you'll see the whole world change. So how do you do that in this crazy world? My good friend Rey Edwards (Ray Edwards) is also an entrepreneur, and two of us had a 72-minute conversation about it. Edwards was with the New York Times bestselling author Robbins (Tony Robbins), Jack Kanfield (Jack Canfield), Mark Victor Hansen (Mark Victor Hansen), Chor Kaum (Joel Comm) and Amans De Molin (Armand Morin), Alex Mandeshian (Alex Mandossian) and Jeff Vocker (Jeff Walker) cooperated.

The result of our discussion is that if you can do the following eight points and apply it to your company, you may be the one in your company:

1 You must be yourself, do not be afraid to do so.

There is only one of you in the world, you have to embrace it; You may not like Tim Phillis, but of course he is the real Tim Phillis; jobs, jobs, he decided to be himself, not afraid to do so. You also need to do the same thing, because there is only one "you" in the world, so when you really do yourself, you will stand out.

2 Do your best to bring the right customers to your company and avoid the customers who have problems.

Making you and your company stand out is the most important thing; by being yourself, you can clearly draw the boundaries of others. At Apple, Jobs did very well, and he built an "anti-Microsoft" image of himself and the company in the early days by doing his own thing.

3 The power of synthesis

mp3+ Internet + mobile phone.

This formula is worth billions of millions, and they are grouped together to become the iphone. Although it was not Steve's invention of MP3 music, internet or mobile services, what he did was "compositing." This concept is also used by Phyllis when writing books about time management and outsourcing.

4 Set up a "bonfire" to find a sympathetic audience.

Light a torch, carefully held in hand, to protect it will not be blown out by the wind, or put the torch into a 20-foot haystack, which is filled with kerosene, which one of the two options to attract more attention? The answer is obvious. Jobs was perfect in this area, and he launched the Macintosh PC in 1984 with Spark Prairie.

5 you still have to keep your personality in the company even when the size of the company is bigger; it's your child.

Look at the incredible success of Steve Jobs at Apple, though he has passed away, but his personality and imprint are still ubiquitous in the company-even if the company has a value of $ hundreds of millions of trillion, and that is still the case with tens of thousands of employees.

6 is now a peer-to-peer world.

As my friend, VIPorbit's chief executive and co-founder Maik Muni Mike Muhney, said, "Business-to-business (e-business models for businesses) and consumer (E-commerce models for consumers) have ' died '. "When I talk to entrepreneurs and then they say that their target market is" medium Business ", it makes me feel like a wreck. You are human, your team members are people, your clients are people, so peer-to-peer is our friend.

7 everything becomes automated because your products and brands will then be sold by your customers.

How would you feel if you had a team of 10,000 fanatics to help you sell your products? Jobs had hundreds of such fanatics.

8 mission + Dream

What do you think your goal is? What is your company's goal? If you say "let our investors get rich", then it's a totally wrong idea. As I said in my previous article, knowing that you have a higher sense of professionalism and a dream is the only way to get your rocket ship started.