The eight problems that must be known before the construction of SME website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Question one, the website completes, how does the customer find your website?

The answer is the website promotion! Many kinds of website promotion, the most suitable for small and medium-sized enterprises have three kinds: first, website optimization; the designer and programmer of the company must master certain knowledge of optimization, from the website construction to the end of the whole process optimization. After the optimization of the site in Baidu Google and other search engines will be more conducive to the inclusion and access to keyword rankings, it is necessary to know that this method of promotion from Baidu to bring customers are completely free. Second, paid keyword ads, Baidu or Google and other search engines open corporate accounts, recharge a certain fee, through the launch of the user potential search keywords to promote the site; At this time you must have a long-term budget, the general business budget in 3000 yuan/month or so more reasonable; third, business-to-business business sites; Many business-to-business business sites, you can search the way to find a better quality of the site, and then manually registered members, and through the member account to publish enterprise information to promote the site; If time is limited, the enterprise will choose to use mass-type system software to complete Business-to-business Business Station Search, registration and information release. So, before you do the site, you have to know whether the website construction company has the optimization technology and can reflect the process of the construction station, this will save a lot of the promotion cost later. To remind you, such site charges must be more than just simple design of the ordinary site.

Question two, if you plan to put Baidu paid keyword ads, and Baidu search results in other competitive sites compare, your site is more attractive?

The answer is yes. Any intent purchaser knows around, and search is more so. Because as a Web searcher, we are able to compare many suppliers at a lower cost, it seems that our opportunity seems to be decreasing, in fact, you need to know in the current era, a network of buyers can find on the network of the supplier information is limited, the most information or from your website, So how to make your site to give customers more confidence, I believe that, as long as your product is the customer needs, then you have to do is to find those who are aware will go to compare more competitors of the website construction Company. Of course, not every designer will do this because they have limited time, so you need to understand.

If the site can be more attractive, I think the page design, the website theme is clear, product display, the holiday whether there are some interactive elements, etc. can affect your users.

Question three, if each month's Baidu paid advertising budget is fixed, how can you get more customers?

The answer is to improve the conversion rate of the site; if you know a law of website marketing, that's even more obvious. Order = Website Traffic x site conversion rate, so, if your promotional budget is fixed, that is, to promote the site to bring the amount of traffic is relatively fixed, you want to get more customers to increase orders, only through the promotion of site conversion rate; At this point, you need to figure out how to improve the conversion rate, Of course, if you are looking for site building company has a wealth of experience, they are familiar with the needs of users, know why the visit of the customer will contact you, and why not contact you mercilessly shut down the site.

Problem four, the website shows so many products, how do you know each product customer concern?

The answer is to install a statistical system for each product; A good statistical system is a relatively complex thing, in the case of low website amount, it is difficult for the establishment company to provide this service, even if it is provided, most of them will install a free statistical system for you, it is not very meaningful, because you can not understand the data, the time is long you will be bored.

Question five, when the site has a good customer access, how do you judge the customer's market area and the source of the search.

The answer is to make the statistical system more perfect. Many sites at the bottom of the installation of a counter, but simply record the total number of visits to the site, compared if we can count how the total composition, I believe that our investment will be more rational, if you do not want to waste a lot of advertising costs, do the site when you should consider these.

Question Six, if the customer comments on your website, how do you first know and reply to the customer?

What's the answer? Someone said I'm going to keep her! If this is your answer, I think your webmaster should be 24 hours to go to work squatting, that site not only makes your business easier, but become a drag. In fact, it is not difficult to imagine that we now each person must have the same object is a mobile phone, so if the site system can be tied to the phone, the problem will not bother you, you feel it!? When someone leaves you a message, your phone will prompt a customer message, and send a message to your mobile phone, at this point, you need to do is to call a phone in the past, the customer got it. Of course, not very few web companies offer this service, because this requires very complicated procedures and high cost, so, if you feel that you have time to log on to the site monitoring, it can be free of this problem, if not, or find such a company, or can only wait for the customer business opportunities sleep hundred years. If you believe me, the Chinese online reputation of the website system should be able to help you.

Question seven, with the network marketing to bring you more and more customers, you have thought how to manage them well?

The answer is to prepare a more intelligent CRM system. Have financial experts said, will not be rich money, money is to be rationale; the same reason, there are many customers to the site to consult or register as a member, you need to get a reason. If you have been a member of a club, you will feel, your mobile phone will often receive their blessings or other matters of the reminder, at this time you as a customer, has been "repaired"!

Question eight, Web site as a tool, you plan to arrange special personnel to operate maintenance or let it be natural?

The answer is not necessarily to have a dedicated maintenance, but must not let nature. The natural result is to let go; if there is such a person, then must be fixed time quantitative to maintain, the Internet is characterized by continuous cultivation, more than one effort, more than a harvest; If you do not have professional talent, it can only find a site to provide such maintenance to operate the company; From 2003 to 2010, engaged in the internet for nearly 8 years, I saw the website construction company 100% are doing prophase work, the latter is no one to help you continue to cultivate, the company's customer service is only one or two people with a single customer service, when faced with hundreds of tens of thousands of customers, imagine, how to serve?

According to my many years of understanding of the needs of the enterprise construction stations, many enterprises concerned about domain names, space and other basic issues, the Internet has developed to today, to provide Web site construction services companies, so the basis of things should not be a test of a company's standards. Spend some time with the website construction Company's salesman to chat to see if they have some unique ideas, if just to do a dry, cold site, you simply do not do. To do a live web site with ideas.

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