The eight rules that stationmaster must know in the process of construction of outside chain

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A new article written last month to read the essence of Web site weight and common misconceptions into the A5 list, is reproduced quite a number of times, in the seowhy, outdated and other webmaster platform This article was repeatedly reproduced and released by many friends, many stationmaster said read a week's article as read this one harvest more, dream Dongfeng feel very gratified. Many friends asked me to write an article on how to enhance the weight of the site, recently because of the delay in the new site, so has not been able to write, I think that the promotion of Web site weight is no more than two aspects, one is the station, the other is standing outside, only the station outside the station can effectively improve the weight of the site. Today, said the station outside, the main outside the station is to rely on the construction of the chain to enhance the weight of the site, now popular saying a lot, such as the content is king, the chain is the emperor or the content is dad outside the chain is Mom's argument, and so on, only to explain that the chain Some of the more outdated and flooded outside the chain of construction articles on the network very much, today, the east wind will use their own perspective to understand the relationship between the chain and the weight of the site, the following will be the construction of the chain of more important eight aspects, this will be through the construction process of the chain in the guiding ideology and the eight rules. First and you share the webmaster is now the mainstream of the four kinds of external chain form and value of comparative analysis:

The form of the site name of the outside chain

Why should I put this in the first one, because this form is a lot of webmaster do not know also very easy to ignore, dream Dongfeng will site name into the chain, this should be the first time on the Internet. For example, everyone in the network cited "Sina", "Baidu", "Taobao", "A5", "SEOWHY" and other site names, no address links, just a website name, the dream East Wind that this is also a form of the chain, and the weight of the site to enhance the effect is very good. For example, my website 365 stores, this is the only name on the web, in many cases, I deliberately put forward this name, its essence is to improve the visibility of the site, if there are tens of thousands of websites on the network mentioned 365 stores, we imagine what effect, believe is very violent and bull fork, Its website weight promotion effect is absolutely inferior to thousands of address links. We can recall that "this year's feast is not gifts, gifts on the brain platinum, brain platinum, Brain platinum," This is like a monk nun chanting advertising is very lethal, and then dream of the east Wind in a female forum to imitate the "this spring do not wear shoes, wear on E hundred Li", Cut to the point of this is to let everyone understand the chain of SEO value, do the whole process of the chain is similar to the Internet for your website advertising, do not do this advertising, search engines do not know you do not esteem you. Speaking of which, I believe I mean you understand.

Second, anchor text form of the outer chain

Do not know other planets there is no internet and webmaster this group, but the dream Dongfeng believe as long as it is from the earth to understand SEO webmaster know the strong anchor text, the value of this chain where the promotion of keyword ranking is not it. Your site ranking how, a very important factor depends on the number of anchor text construction and quality, if your anchor text is very much and very wide, the keyword rise is the morning and evening things, but the water can ship also overturned, anchor text construction has many skills also exist many misunderstandings, Dream often see many webmaster into such a misunderstanding, in a site repeatedly with the same anchor text and keywords point to the target site, this effect is not ideal, and high risk coefficient, the construction of anchor text should be natural, in line with the search engine logic and algorithms, The correct approach is to use multiple keywords and anchor text in multiple sites linked to the target site, said simple refining some, anchor text to be diversified and widely.

Three, hyperlink form of the outer chain

This kind of outside chain clicks can reach the target website directly, search engine spiders are very advantageous to crawl, this kind of hyperlinks to keyword rankings to promote not much of the role of the chain, but such a number of outside the chain, to enhance the overall weight of a site is very effective, when the overall weight of the site increased, Keyword rankings will also be very stable and smooth rise. If your outer chain construction is focused only on anchor text construction, ignore the construction of such a hyperlink, keyword ranking is also very dangerous and unstable, similar to yin and yang imbalance or yin yang decline, so experienced webmaster always let a variety of external chain form to achieve balance, to complement each other, in order to more healthy and long-term development.

Iv. the outer chain of the text address

This form of the chain is the site address, but to go in addition to links, can not click, that is, we often said Baidu domain-related domains, is a more important form of the chain. This kind of outside chain form Google not too cold, but Baidu like, the text form of the address link for the keyword ranking also does not have much effect, but with the above mentioned the role of the third type of hyperlink, hyperlinks and text links more, can improve the weight of the site as a whole, is the basis for ranking keywords.

The most common form of the network on the outside chain is the above several, now summed up, do keyword ranking to rely on anchor text, enhance the overall weight of the site to pay attention to other three forms of outside the chain construction. Next, we will share four aspects that need attention in the process of building the chain:

First, the external chain of sustained and stable growth

Do SEO is a very test of people's work, we should keep patient, do outside the chain to avoid soaring and unstable growth, to gradual, sustained and stable growth, and more than four of various forms of external chain to achieve a balance between each other.

Second, the external chain relevance and universality

Practice has proved that the external chain from the relevant sites more valuable. For example, you are doing clothing website, from a steel-making hot processing type of Web site export chain value is not high, you should be from some clothing-related sites exported outside the chain is more valuable. Another is the extensive construction of the chain, can not from one or several sites repeatedly exported outside the chain, should be outside the chain to increase the scope of imports from multiple sites to import the effect of the chain better.

Quantity and quality of chain

From the high weight of the site derived from the chain of higher value, such as Zhang Fei training, the soldiers can be one enemy Ten is this truth. Of course, this is not to exclude everyone in the low weight site to do outside the chain, when you from many low weight site to export a very considerable number of outside the chain, but also has a certain effect.

Iv. the importance of exporting links

The chain not only to import also to export, this is the basic principle of the network, if we are locked behind closed doors, can not form a huge internet. But this rule is ignored by most stationmaster. For example, you are to do the navigation station, you in the link or home page can be exported to Baidu, Google, hao123 equivalent type of high-quality sites, you do mall type, you can export the right amount of Alibaba, Taobao, excellent network and other sites. Why would you do that? On the one hand, to improve the user experience, on the other hand from the SEO perspective, the export of relevant quality links to enhance the weight of the site is conducive to harmless, which the delicate people themselves understand.

About the chain and the weight of the site today to say that some of the above ideas for the Dream Dongfeng personal view, not Aristotle absolute theory, Welcome to criticize and pat the bricks, the network is a good place for academic exchanges, only in the discussion and exchange can let our knowledge and technology to be sublimated and progress, This article by 365 Shop net www.365mingdian.com stationmaster Dream Dongfeng Original, welcome reprint but do not revise and plagiarism article copyright, thank.