The electric business big guy overseas net buys the domain to take the substantive one, the shopping flow: is same with the ordinary net purchase

The dealers will not give up any cake that may make money. A few days ago, Alibaba's Cat International website officially on the line, began to provide domestic users with imported goods overseas. Data show that 2013 China's overseas purchase market transactions of more than 70 billion yuan, with the "Sea Amoy", "Sea generation" development and growth, domestic electric business enterprises have begun to layout overseas goods import business, such as Jingdong Mall "overseas purchase", Suning easy to buy "global purchase" and so on. Day Cat International line marks the domestic electric power business big Brothers to overseas net buys the domain to take a substantial step.

Shopping flow: The same as the ordinary net purchase

"100% overseas Authentic", "72-hour delivery", "14 business days Arrival" a series of descriptions tease consumers nerves.

For ordinary consumers, the traditional "sea Amoy" operation is more difficult, not only to overcome language barriers, holding foreign currency credit cards, but also to find a reliable transit company, cumbersome and complex process. And the reporter in the cat international try to buy an overseas brand women's clothing, found that its next single and pay and Taobao shopping on the same process, businessmen equipped with Wang Wang Chinese consultation, and provide domestic after-sales service. If the purchase of Overseas direct mail products, the payment page will show its overseas prices and the day exchange rate, consumers pay the renminbi directly with Alipay, do not need to use foreign currency card to pay.

It is understood that the cat international to the settled business has a very strict "threshold" conditions, must be outside the mainland of China company entities, with overseas retail qualifications, and sales of goods are originating in or selling overseas, and through the international logistics through the formal entry of China customs.

Commodity price: more expensive than direct mail

Although the shopping process is simple, fast delivery, but the reporter found that in the consumer's most concerned about the price of goods, day Cat International Many commodity prices are still generally more than overseas shopping websites direct mail and domestic merchants to purchase high.

To a well-known luxury brand of a motorcycle woman bag For example, the reporter in the Cat international inquiry to the price of 12150 yuan, merchandise transport costs and the entry process may be generated by the merchant responsible for the tax. Taobao "Global purchase" a crown-level shop for this package to give the purchase price of 8200 yuan, with the international difference of more than 30%, the Taobao shopkeeper said: "Purchasing goods inbound is a sampling tax, generally only 2% of the probability is drawn, so the general purchase price is free of tariffs." "And in a UK shopping website, the price of the package is 825 pounds, sent to China's postage of 17.5 pounds, according to the February 23 exchange rate of 1 pounds in terms of 10.17 yuan, the final price of this package is 8568 yuan, still significantly lower than the cat international price."

Cat International said that because of its sales of overseas goods through the formal international logistics companies into the country, in order to purchase the norms, logistics in the delivery of goods to the Customs Declaration. After the consumer buys the Cat international merchandise, the store completes the transportation and the customs formalities, if produces the tax, also will be paid by the shopkeeper.

Therefore, for higher tax rates of goods, such as luxury goods, cosmetics and so on, in the Cat international purchase price will be much higher than ordinary overseas purchase, compared to the purchase of daily necessities, food and other low tax goods more cost-effective.

Market demand: To protect "true" more price

Although China's overseas consumption has become a common practice, but the market is a mixed bag, consumers "sea Amoy", the purchase of problems but there is nowhere to defend the case abound. This time, the cat international commitment to "hundred overseas businessmen", "absolute overseas authentic" and "absolute overseas direct mail", the purpose is to solve the consumer of overseas shopping confusion and distrust and other issues.

One side is the promise of fidelity, one side is the obvious difference, online shopping Miss Dason said: "The low price is the ' hard truth ', where to sell cheaper to choose where." And the citizen, Ms. Liu said, the purchase of baby milk powder, health care products, such as health closely related to the goods, or to first protect the "true", and then lower prices.

The actual operation of the reporter found that the consumer in the cat international purchase needs to upload a copy of the ID card for the commodity customs Times tax use. Personal information whether there is a risk of leakage, inevitably caused by consumer concerns, perhaps the commitment of genuine protection is the cat international attract consumers to buy the biggest reason.

Industry analysis, Taobao has been on the "global shopping" business has been wandering in the gray area, the cat international online intentions may be "incorporation" and "shuffle." But no matter what, the Cat International guarantee logistics information can be tracked, set up in China, such as return points, and other measures, will buy overseas products for consumers to increase consumer protection. Under the intense competition, the electric dealer to the overseas commodity quality safeguard and to the logistics aspect pledge, will drive the overseas consumption gradually to formalize, the legalization.