The electric business Circle again the fusion trend

Source: Internet
Author: User
Keywords Dangdang Day Cat
Tags business business strategy cat consumer daily necessities electric business electric business circle electric business enterprises

Absrtact: Price war does not affect the power of the platform between the gas, the sharing of the flow of money together when still have to work together. Yesterday, the old consumer platform Dangdang with books, daily necessities of the two major categories of flagship store in the way officially into the days of the cat, the current Dangdang become a day cat implementation

Price war does not affect the power of the platform between the gas, the sharing of the flow of money together when still have to work together. Yesterday, the old consumer platform Dangdang with books, daily necessities of the two major categories of flagship store in the way officially settled into the cat, the current Dangdang became the cat to implement open the business strategy of the largest merchant. Industry insiders believe that, in the capital environment has not improved, the electric business circle to seek internal integration trend is increasingly obvious.

When the flagship store enters the Sky Cat

According to the relevant director of Dangdang, Dangdang This is 800,000 kinds of books and more than 300,000 kinds of department stores into the days of the cat, has entered the goods upload, shop decoration, such as trial operation stage. The person responsible also said that Dangdang and its flagship store in the days of the cat will be the price of the goods to achieve synchronization, in addition, Dangdang's 800 cities to pay, 150 cities on the next day, support for special services such as face-to-face return will be in the cat flagship store to support.

In fact, since this year, Dangdang established "go out, please come in" strategy, including gome electrical appliances, QQ network shopping, Amoy, Jiuxian nets, Belle, cat all through different ways and Dangdang strategic cooperation, Dangdang in home appliances, wine, clothing, shoes and other categories such as the package of large supplies.

The electric business Circle again the fusion trend

Although Dangdang in order to improve the competitiveness of the open posture, with the above many appliances business platform to develop together, but the reporter noted that in turns the impact of price war, Dangdang's market share has gradually declined. According to the latest data, the two quarter, Dangdang in the business market share of 1.3% of the market, ranked eighth in the industry, compared with the first quarter of this year, the market share fell 0.5%, the ranking also slipped 3.

In this case, the huge flow of the day cat is more tempting. According to the Cat Big Customer department related responsible person, and Dangdang this cooperation, both sides after half a year more running-in, September began to enter the system docking. Both sides believe that dangdang into the sky cat, can be in the promotion of turnover at the same time reduce marketing costs, and for the cat, you can make use of large increase in traffic, improve platform capacity.

It is noteworthy that, and Dangdang to play the same abacus of the electric business platform is still a lot of, single from the group purchase site, handle nets, full, tick group, litters Regiment in the first half of this year into the Beijing-East Group purchase site, and belong to the vertical electric business of good music buy, Amoy, and some of their own brand electric dealers also walked the same path.

In this respect, industry experts said, as independent consumers have joined the big platform, the entire electric business ecological chain will be linked to change, once the price war to win the eyes of the electric business industry, will gradually turn to the consumer multi-channel access to goods, personalized service to the essence.

The interest camp of electric business is becoming clearer

At present, the market share of the larger electric business enterprises, at least 8 have been open platforms, the interests of the power of the camp is also increasingly obvious. With 1th stores, Dangdang and other enterprises in the cat out of the flagship store, there are 87 independent web sites in the days of the cat, Jingdong Mall in addition to and Amoy, such as several business cooperation, recently also by reducing the point of business and other ways to attract brand operators into the platform to enhance its competitive strength; Suning easy to buy will focus on clothing department stores and commodities such as commodity, from last month announced the acquisition of Red children, to win all customers sincere goods, Lok Bee nets and excellent shopping network, showing its striking ambitions.

To this end, e-commerce experts, leisurely network CEO Li Daishan said, as independent of the company to join the big platform, the future of electric business enterprises will be the final competition, through the "alliances" to establish three to five large platform leading position.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.