The electric business enterprise recently is in the horse-race enclosure, is the blind internal friction, or the orderly competition

"The largest price war in history" has been launched by the electricity Merchants ' website, which lasted until this week, with the days of Cats, Jingdong, Suning, Gome Online Mall and Bowser net, Xun and when many websites were involved. The cumulative promotional investment of each website has been more than billion. It is not difficult to see that the battle of the electric business has been intensified, in the face of the vast number of consumers more and more in love with the electric business shopping, the electric business is to make all the stops to rob this piece of the big cake, in this electric business battle, who can finally "left", or deduce what kind of situation?

Looking at the present, the current electric business is mainly four units "power" in the competition: the first force is a pure electric business, such as ebay, Amazon, Dangdang, Alibaba, Taobao, Jingdong Mall, where customer-prudential products, store 1th, Amazon China, new eggs, China and other electric dealers, they have started earlier, high visibility, user loyalty, the advantages of higher The second force is the platform model of the electric quotient, such as the day Cat Mall, it is the platform model, backed by strong, so rapid development; The third force is from the line into the line of electric dealers, such as Gome Online Mall, Gome Bowser, Suning easy to buy, they rely on their own offline platform advantages and resources, began to rise rapidly in the field of electrical business The power of the Forth is the new electric business, such as Tencent Electric business, such as QQ Online shopping, QQ Mall and Pat Net, based on its strong user base, began to enter the field of electrical business, strength can not be underestimated.

Today, the electric business, is the so-called, the warlords, the smoke. And they are all the pain of the cost, with a price war, but there are several reasons to consider: first, the static environment, the current electric business channel has become the main sales of major goods channels, especially the necessities of life-home appliances products, whether it is a pure electric business enterprise Jingdong Mall, or from the line into the line of the electric Business enterprise Gome Online Mall, Suning easy to buy and so on, all understand a truth, in the domestic market must be the first scale, after the profit and space, only the rapid occupation of the commanding heights, with the scale of the market position, in order to ensure that in the future competition, occupy a place, to obtain long-term profit sources; dynamic environment consideration: Dynamic environment is divided into two dimensions, Competitive environment and macroscopic environment. Now the macro environment, the economic downturn, the various consumer indices have been falling, and the online consumer group of the electric business, it is a lamp that is active in this market environment, so this part of consumer group is the "golden master" that each electric business enterprise wants to strive for, continuously through the price and eyeball economy, attracts this part of consumer group, from Cognition, cognition, Identity until a subscription is produced. And for the competitive environment, it is cruel, because the electric business industry has become what we think of "cheese", this led to the Gome Mall, Suning easy to buy, the cat, the Beijing-East Electric Business enterprise competition, and their behind the "Gold master" funds to match the strong support, so that the industry's competitive environment, pushed to the Red Sea competition field, In this environment, the price war is the only magic weapon, is the electric business enterprises have no way to choose, all want to pass the price war, suppress competitors and seize the consumer groups, so as to win the market's voice right.

In fact, there may be a hint of their electrical business. It can be said that the current electricity price war, has led to unprofitable or even loss, but did not hinder the electrical business enterprises continue to lower prices, this stems from their belief that a truth: "Left" the king. So the real environment also makes them fight endlessly. Why is that? We quote, Yale University professors in the classroom experiments, with college students play a game:-"A Dollar auction" can be understood!

The professor took out a 1-dollar bill and asked everyone to give the note a price of 5; the highest bidder received the 1-dollar bill, but the highest bidder paid the price to the auctioneer.

At first you took part in the bidding to make a profit, but then it became a loss avoidance.

Assuming the current maximum price is 60 cents, you call the price 55 cents, ranked second. The highest bidder is guaranteed to earn 40 cents, and you are guaranteed to lose 55 cents. If you bid for 65 cents, you can swap position with him. Therefore, college students in order to avoid losses, and constantly improve their own shouting price.

Finally, a student shouted at 95 cents, the last one to keep at least 5 cents in profit. According to normal thinking, there should be no more people shouting a higher price. But the student who shouted 90 cents did not hesitate to break through the limit, because if he stopped, he would lose 90 cents, but if he bought the dollar for a dollar, he would not lose money at least. Then, the student who shouted 95 cents mentioned the price to 1.05 dollars, on the grounds that he would not have to pay 95 cents, although nothing could be earned, but only 5 cents. In this way, all the students leapfrogging, only to be less than a minute ago, a little bit of money to raise the price layer, until they emptied their wallets.

In fact, now the power of the dispute, it is not so, who should be a little earlier to quit the competition (nowadays, most of the electric business enterprises are investment-driven, unprofitable), who will pay the cost of all the competing costs, and this deep-seated reason, it intensified the final wrestling of the electric dealer!

The last quote Ma Yun A classic words, with the big electric Business enterprise mutual encouragement: Today is cruel, tomorrow is more cruel, the next day will be very beautiful, but most people died tomorrow night.