The electric business giant opens up the new profit point the whole industry chain control ability faces the big exam

Taobao, Beijing-east, where guests, when, the Dunhuang network and other electric dealers announced that the open platform for the industry to enter the platform competition era. However, after the opening of the platform, whether the competition of the electric quotient will enter into a new state has become a topic of discussion.

In an interview with the Securities Daily, Du Yan, a researcher at the investment consultant's retail industry, said that the future of E-commerce competition will continue to be fierce, or even tragic. At present, more and more electric business enterprises to promote the platform open, the breadth of competition will continue to expand, there will be more products, brands to join the ranks of the competition. At the same time, the depth of competition will increase, from price war to supply chain management competition, service ability competition and so on.

Dangdang sees potential profit scale

Du Yan, the Electronic Business Enterprise open platform is intended to open up more profit space, and then enhance the scale and profitability. However, the expansion of the category, the scale of the upgrade is not only open platform so simple, this requires the electric business platform has more customer groups as support. At the same time, this also tests the power business Enterprise's supply chain management ability, the cost control ability, the marketing strength and so on various ability, to the electric business enterprise is a bigger test.

Dangdang said to the securities daily Reporter, Dangdang from the beginning of last year will be more resources and category to the open platform, department stores are selective to do boutique and pay attention to its own brand, however, the scale of open platform profit potential is not small, in view of this, platform business is currently Dangdang department store business in the start.

Prior to that, Guoqing has publicly disclosed that the previous time when there has been a large exposure to clothing self-employed, but in the course of business found not in line with the rules of clothing operation, so when the current has changed this strategy, changed by the open platform for the sale of businesses.

Analysts believe that when the previous customer unit price is low, mainly because the book business in the business accounted for a larger proportion of consumer consumption habits so that the purchase of book products are not easy to buy the amount of business, and the current beauty makeup, clothing and other categories of high gross profit, these businesses to help when the customer unit price increase, and increased the number of users. In addition, by aggregating the category strategy, when the customer unit price promotion is still a small space.

In addition, Dangdang also introduced to the "Securities daily", 2012 Dangdang active users about 15.7 million people, although compared with other platforms, there is still a small gap, but the positive significance is obvious.

In terms of future performance, there is data showing that when the third party platform business has a gross profit margin of about 70%, the development of the platform business is also considered to be one of the main directions when the future, and it will also be when the contribution of a sufficient share of the traffic growth.

Dunhuang Network wants to lead the trend of foreign trade power

Dunhuang Network people on the "Securities daily", Dunhuang Network open Platform is a simplified version of the trading platform, it can eliminate the business use of e-commerce doubts, reduce the technical threshold and cost threshold. "This platform continues to be the principle of successful payment, do not receive any entry fees, to the manufacturing enterprises and traditional foreign trade enterprises open, temporarily inappropriate online trading products can use this service to obtain overseas traffic and inquiries, you can have the choice of the use of modular depth of service, such as logistics, financing, overseas marketing, the right to choose to the merchant. We advocate the abandonment of the front-end charging mode, is to ensure that more and larger merchants, more kinds of goods to try foreign trade power, to enlarge our common market. "The person said.

He added, "The mission of the Dunhuang network is to help enterprises without foreign trade experience to go abroad; Many companies want to enter the electricity business, but there are many obstacles, let them back down, we have to break these shackles, so that they have no burden to enter the electricity business, to provide them with the best service. "And if" other companies also use the same open strategy as the Dunhuang net, just to prove that Dunhuang led the industry trend, we welcome and look forward to all the foreign trade platform also follow this trend ".

DU Yan Macro Introduction, China's e-commerce is in the high-speed development stage, the market competition is extremely fierce. From the perspective of development trends, there are two main directions, one is to focus on market segments to meet the needs of specific consumer groups, the second is platform, all-inclusive, to obtain the scale advantage. The open platform is undoubtedly the more preferred choice of many electric business enterprises, and the open platform can improve the revenue and profit space, and have a greater effect on the scale expansion. This is more easily accepted by power companies and investors in the current scale-driven moment.

"As the scale of electronic commerce expands, the electricity merchant legislation, the profession standard will gradually perfect." E-commerce used to be a scale-driven model will be changed to return to the right path of profit-driven. Therefore, whether to open the platform or focus on the market segment, the electric business enterprise needs to strengthen the cultivation of the internal strength, especially to improve the supply chain management ability, build the logistics system and enhance the customer service ability. "DU Yan macro recommendations.

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