The electric business hegemony enters the endurance to compete the Gome on-line growth reverse attack the way

Double 11 just finished, November 17, Gome and Beijing East two companies announced the same day the third quarter of earnings, Gome's first three-quarter results significantly more bright eye, Gome 2014 before the three-quarter big net profit of 1.018 billion yuan, and the third quarter of Beijing's net loss of 164.4 million yuan.

In terms of growth, Gome's online third quarter rose 100.8%. From a single monthly growth rate, Gome's online turnover increased by 162% in October this year, and has soared since November, up 225% year-on-year, or 3.25 times times last year. According to earnings, Jingdong third quarter GMV year-on-year growth of 111%, but there are insiders pointed out that Jing Dong 3721.html ">2014 year GMV the reason for the big increase in the July this year, the acquisition of Tencent Racket Network and other electricity, the data does not have substantial significance." BEIJING-East Q3 net income of 29 billion yuan, growth of only 61%, that is, the real growth rate in Beijing East this year signs of slowing down. Look at the cat, according to Alibaba earlier this month in the United States released the first report, the cat in the third quarter of this year GMV growth rate of only 77.8%.

The annual double 11 as a collective "sprint" of the electric business industry, there are always some enterprises stand out, this year gome online to create the top 5 manufacturers of the fastest growth record. 11th the same day, the United States Gome online total traffic explosion 4.2 times times, the turnover rose 580%, nearly 6 times times, wireless end year-on-year growth of 1050%, Third-party platform sales increased by 815%. In the third quarter, the average growth rate of the electric business industry was only about 40%, the national GDP growth rate is only 7.4%, Gome online counter the trend of the market is gratifying. Although a late start, but Gome online is speeding up the pursuit of the forerunners, as the electric business industry, in addition to the cat, the two largest foreign giants outside the focus of attention.

Real low + fast Logistics wheel drive

In response to the rapid growth of Gome online, Gome online Vice President Huangxiangping said that this year's dual 11 gome online to achieve high growth is not accidental, but comprehensive strength of the overall embodiment. Gome online six months before the start of the double 11 related preparation, stock, technology, planning, logistics, marketing and so on each link. Price concessions are, of course, the first element to attract user traffic, but Gome online around the whole process of consumer experience upgrades, is the final decision conversion rate and the key to repurchase rate.

It is reported that the Gome online dual 11 period not only 30 days price protection, and the value of Beijing East cost 300. Chairman Guixian led the many executives to battle, and even recruited 101 users to form a price supervision group. In all 11 activity pages are equipped with "parity zone", each category, each single product with the BoE real-time price comparison, will be keen on the price competition from the slogan really into action. November 10-12th, Gome online including self-owned and platform launched near more than 10,000 free places, the highest can be free of 4999. On Gome online grab free single, become this year double 111 new fashion.

This year, 11, Gome online users can enjoy the industry's first-class shopping experience: Marketing, PC and mobile end sign in, flop, smash golden eggs, large turntable lottery game is full of fun; technology, "smart buy" directly show prices than Jingdong, "fast buy" can bypass the shopping cart a key order; payment aspect, Support up to 88 kinds of credit cards, card without net silver fast payment. Gome Online shopping points are paid directly, without first exchanging red coupons. Mobile, telecom, CCB and other points can buy electronic coupons.

Logistics, in order to protect the dual 11 period of logistics and distribution, Gome online three-day service for the new upgrade, the introduction of "Time Tatsu" service, will be the time to fully serve as the core of true service. The user orders before 12:00 on the same day, can be served before 20:00, 14:00 before, the night before 22:00, before the night of the order, the next day before 24:00 service. And in the country 120 cities to achieve "timing" service. In addition, the user can also choose the "limited time" logistics distribution, precision customization of convenient delivery, divided into three times a day, 9:00-14:00,14:00-18:00,18:00-22:00, users can choose their own distribution date and time period.

After sales, in addition to adhere to the industry's highest standard 30 days without reason returns, 30 days price protection, 180 days of replacement, merchandise Details page added shop address, installation maintenance phone, as well as home appliances recycling, home security and other value-added services. In addition, Gome online executives are personally involved in customer service work, to answer the consumer problems of after-sale.

Future strategy: Dual-line fusion mobile hub

When it comes to industry trends, Huangxiangping that the double 11 is just a sprint, and that the competition is a long-running marathon, with enough stamina and a strategy to suit itself. Whether the previous two years of low-key precipitation, or this year's high-profile to the standard Beijing-east, Gome online in a thick accumulated thin hair from behind the road.

As the home appliance chain giant, Gome has nearly 30 years of industry experience, and on thousands of domestic and foreign front-line brands have deep cooperation, 428 storage centers, more than 1600 stores, 3,000 maintenance points, eight consecutive quarterly profits, forming a strong support for the United States online behind the strong, stronger than the days of Cats, Beijing east. Although the electric business is the brand-new shopping model which the technology promotes, but the retail essence, the consumer's demand has not changed, the supply chain, the logistics, the post-sale and so on still is the most important. Gome online through your compensation, timing tatsu and so fully play the difference advantage, direct hit user needs, to achieve a breakthrough for granted.

Gome online three years ago, in addition to complete and offline system integration, mobile end and large data also performance. This year, the two 11 gome online mobile end volume growth of more than 10 times times, accounted for more than the cat, Beijing East, shocking. Mobile end of the United States to provide a solid shop experience, the site parity under a single convenient way to become a link to the United States o2m full channel retail strategy hub. Large data in C2B reverse customization and logistics warehousing real-time deployment, but also for gome online users to provide personalized product recommendations and after-sales service tracking.

In the fast-changing electric business industry, Gome Online combines the traditional enterprise's integrity and pragmatic and Internet enterprise's active innovation, has found the appropriate union and the balance point between the conservative and the aggressive, and has the extremely clear competition strategy and the path plan. According to Chairman Shangui first, 2014 is gome online into the high-speed development period of the first year, the goal is to sprint three, one day Cat Jing Dong. The Double 111 war became famous, Gome online business model and growth rate triggered the industry hot discussion, but also become the other deep in the transition dilemma of the best reference for enterprises.