The electric business platform is not as simple as "buying and selling"

In Jingdong Mall, Suning, Taobao and other Bai electric power business under the pilotage, http://www.aliyun.com/zixun/aggregation/34463.html "> Electric dealer price war has been from books, 3C burned to the field of beauty makeup." Le bee nets and poly-Mei excellent products two of the United States and makeup type of vertical electric dealer began the snake price war, the beginning of the fierce competition, the founder of the Lok Bee network in Beijing, said the Li Reporter, believe that the Lok Bee network will laugh to the last.

TV man as electric Dealer

Le bee nets and poly-Mei excellent product price war in full swing, in the Lok Bee Net founder Li View, this year's price war let her from the electrical business layman became half expert, "Today more know how to do."

"We're a bunch of crazy people, and if something makes us want to understand, we'll bite." For example, we do TV, now the TV station is very powerful, but good activities let us do. Our company is not big, but our can-do is not in general company. "Li said.

If say to the Le Bee net to evaluate a score, Li says "certainly fail", because leave her request still very far. These requirements are not sales or profitability, more of a few ideas.

According to Li, she hopes to introduce some Danish products because the bottles are buried in the soil for 60 days and will degrade automatically; she also wants to make the broken newspaper of packaged goods become some beautiful environmental material, or use scrap paper to fill.

Li believes that the Lok Bee Network is not only a platform for electricity, nor is it "buy" and "sell" so simple, but through the recommendation of social electric dealers, tell everyone how to become beautiful.

Talk about the private label

In four years of time from zero to do the annual income of 400 million yuan scale, Li original brand "static Jia Jplus" now has become one of the main products, but the creation of this brand is quite "unexpected", is derived from the Li and Sequoia Capital Shen a conversation.

Li recalls, originally decided to do own brand is 2008, when she founded the Oriental Popular just got a money from Sequoia Capital first round of financing, after a board of directors, Shen proposed should do own brand. "In fact, this brand has done a particularly hasty, Shen said at that time, the electric business is shopping malls, and shopping malls sell other people's things do not earn money, to make money will do its own brand." I knew the mall didn't make money for L ' oreal, so I started to decide. ”

In that board of directors, Li first thought can make the product is essential oil, only because "the street people all knew is the facial cleanser, but did not know what is the essential oil, therefore the market is very big". After that, Li began to learn from the editors of the fashion industry and other business friends, and then a little bit. Thus, le Bee Net's own brand "static Jia Jplus" began to create, Lok Bee Network of the talent brand concept to go out the first step.

Looking for a new way out of price war

At present, the vertical electrical business has entered the rapid shuffle, rapid restructuring, rapid rebirth stage. Le Bee network is trying to use the "own brand + talent economic + social shopping Guide" model, the formation of their own closed-loop industrial chain, in the vertical electric operators are addicted to the price war today to come out a new road.

According to Li introduced, Le Bee net inherits the idea of vertical business, and break through the traditional electric quotient mode, "own brand + talent economy + social Shopping Guide" The innovative development pattern distinguishes from any previous electric quotient mode. To create stars by means of entertainment on television, attract the spirit of empathy with the star attitude of the consumers, forming a large number of fans based on the talent of the economic development of self-brand, such as Static Jia Jplus, Xie na created the trend of brand Huanhuan, as well as the Jane Ke jcare, honey jmixp, muscle age Jlynn, The net muscle jskin, the qi muscle jmiracle and so on Star brand mutually supplements, "the talent economy, the brand, the website three sides formed the Lok Bee Net complete industrial chain".

The strength of the star to achieve the role model of the power to guide consumers to reasonable purchase, and ultimately achieve the consumer and business win. In the branding strategy, the Lok Bee Network to the social transformation of the electrical business, the intervention of the electric shopping guide.

Beijing business newspaper reporter Wang Yuyi