The electric-business sector, once a capital-hungry, began to cool

According to the China Electronic Commerce Research Center issued a monitoring report, the first half of this year, the amount of electricity business loans significantly lower than the same period last year, and many of the electricity business site has been a high-level turbulence. Analysts believe that after the frenzy, the electric business sector is returning to rationality.

Four consecutive quarters of funding decline

Last April, the comprehensive business Enterprise Jingdong Mall completed the C round of financing amounted to 1.5 billion U.S. dollars, marking the capital of the domestic electricity industry investment enthusiasm to climax. Since then, the domestic electricity dealer financing amount will reduce quarterly.

After last year's frenzied growth in financing, the overall financing of the electricity business has declined this year. According to the China Electronic Commerce Research Center reported that in the first half of 2012, the disclosure of the electricity quotient of 25, total financing amounted to 6.72 billion yuan, the year-on-year reduction of 46.24%. So far, the amount of electricity business financing has been declining for four consecutive quarters.

South China electric business expert Shangxiang in an interview, said that this year, the business will meet the cold, and will be a large part of the elimination of the entire industry will face shuffle. In addition, along with Jingdong Mall, Suning easy to purchase and other comprehensive performance of the power manufacturers, some vertical platform for the survival of the business space will be further squeezed.

"The current situation of the electric business industry is more a kind of helplessness." "Because the new financing has been more difficult, and now the amount of money in the hands is clear to each enterprise, and if it burns like before, I am afraid it will be unsustainable," said Qin Zhiyong, partner of Pegasus Venture Capital in an interview with the Securities times. ”

High levels of turbulence

"Golden Lord" gradually rational, but also let the previous burning money electric dealers have to face the reality. This year has been a number of electrical companies into layoffs, it is understood that from the beginning of this January, take the show network, Shang Nets, Alibaba, such as representatives of the electricity dealers have been cut off. Recently, 58 of the same city group buy out layoffs hundreds of people news, August 10, group purchase website 24 coupons also News said, the company will also lay off staff.

In addition, the electric business enterprise high-level flow more frequently this year. According to China's E-commerce Research Center incomplete statistics, this year, the domestic electric business industry has occurred 7 high-level unrest, including the recent Wu founder of the net, and the former Massamasso vice president Messing separation, Cool network CEO Hou Yu, Red Child mall general manager Dufei leave and other events.

Shangxiang said that with the electricity business financing environment cooling, the investor's dissatisfaction to the performance as well as the electricity trader to the industry present situation light, caused the electricity business industry's turbulence since this year.

Pangminli, an assistant analyst at the China Electronic Commerce Research Center, said the company's Web site was shedding staff and senior executives, first of all because of slowing corporate income growth caused by the real economic slowdown. As a virtual economy based on the real economy, the recession of the real economy will be conductive to the electric business industry to some extent.

Second, China's internet industry faces the dilemma of closing the Overseas IPO window. Although March this year only the goods will "bleed" the listing, but this is also the first half of the domestic electricity business together IPO.

In addition, the price war caused by the industry's internal friction to the major electric dealers cost pressure increases, and the whole industry is plagued by the profit problem is also the main reason for the industry tightening.