The electric business war has a long history of price wars

　　Jingdong Mall CEO first set off home appliances price war, directed at Su Ning. Then, Suning, Easy news, Gome, when followed up, a time of electricity business.

Is this electric dealer price war a show or a certainty? Can we really benefit from being a consumer?

China E-commerce Research Center analyst Mo Dai 15th in an interview, said the incident will be the electric business industry fierce competition to the unprecedented peak, but also to the industry increased competition pressure.

Three major electric dealers price "blood" spell

August 14 afternoon, the electric business "Jingdong Mall" CEO Liu released micro-blog, again, "about the frame" suning, said, "If Su Ning dares to sell 1 yuan, that jingdong price must be 0 yuan!" ”

In response, 15th 9 o'clock in the morning, Suning easy to buy a hit, played million goods "0 yuan snapped up" activities, a period of 6 days.

14th night, Gome official micro-blog said: "Nonsense not to say, tomorrow 9:00, Gome Electronics Mall full price of goods than Jingdong Mall 5% lower." ”

Can consumers benefit from the price wars of businesses?

According to a lot of consumers, a sharp color TV, the price of today's prices suddenly rose from yesterday's more than 6,000 yuan to more than 10,000, and then dropped to more than 8,000, 2288 yuan Sharp 32-inch HD LED LCD TV, the next single payment when a sudden rise to 4099 yuan.

According to a Amoy network monitoring found that a few days ago, Beijing East began a number of commodity prices, so the opening this morning without price advantage, then Beijing began to reduce prices, but still did not fall to the lowest price before the pre-war level.

Known, the Beijing-east to participate in household electrical appliances, a total of 2,290 items, 49 goods this morning quietly rising prices, the price of the total amount of 21032 yuan.

Electric dealer staged "Three Kingdoms Kill" Netizen Spit room enterprise also should fight

Jing Dong, Su Ning, Gome's this war really to the customer to bring the unexpected surprise. Netizens have also been watching the "Three Kingdoms Kill", the sound of a hot debate.

Netizen "Small right elder brother" Tianya Netizen thinks: The Beijing-Soviet war is a word game, Jing Dong says to be cheaper than suning entity shop 10%, and Su Ning says the easy purchase website must be not higher than jingdong. Physical store is not equal to shop easy to buy, so the two than to go in fact than the same thing, but to the spectators increased a lot of speculation opportunities.

Another netizen, Roy Roy, said: "Customers benefit and businesses suffer." Why not create a good market atmosphere, to achieve a total win?

NET name is "Fly up" Netizen says: When, real estate enterprise can also fight?

Experts say "electric business war" is not accidental consumer net purchase a single need to be cautious

Mo Dai, an analyst at China's E-commerce Research Center, said today in an interview with reporters the incident will be the electric business industry's fierce competition has been pushed to an unprecedented peak, including enterprises, netizens to join in, in the industry, the response is very large, unprecedented social attention, but also to the industry brought increased competition pressure.

Although in recent years the power industry has developed rapidly, the emergence of Taobao, Jingdong, Suning easy to buy as a representative of a group of powerful large enterprises, but this does not mean that online shopping in the next few years to replace the physical stores become the leading form of future consumption. ”

In addition, the entity store merchandise, especially like everyone electricity and other products can provide formal invoices, on-site trial and after-sale warranty and other ancillary services, consumers to the entity store Trust is much higher than the shop.

About the two electrical appliance business whether there is speculation suspicion, Mo Dai Green said the electric business industry similar price war has been ongoing, "the fuse is a long-standing." A company dares to fight price war, must be from capital, supply chain and so on all aspects are well prepared. "Mo Dai Green also said that from the market share, Taobao or occupy the industry's first, the Beijing-Soviet War on the influence of large electric power limited, but for a long time to continue, may lead to some small and medium-sized electric power companies were annexed or even closed down."

This view is Yia Jianfang. As China E-commerce Research Center, the user experience research analyst, she believes that, from the user experience, the price of a one-time bid on customer procurement will also bring a lot of disadvantage, the electricity business will lead to the war of goods procurement tension, inventory and so on. So that the electric dealers can not fully meet the needs of customers, but also can not provide the corresponding after-sales service, the interests of consumers are directly affected.

Yia Jianfang recommended that the vast number of consumers, in the electric dealer price war to maintain a rational online shopping psychology, do not blindly under the orders, to avoid being led by the business to walk.