The electric business warms the cool

Spring Festival will be to buy people's daily life schedule, however, due to various economic factors, 2013 annual prices generally higher than in previous years, the people who save money to move the network shopping for the brain.

At the same time, the various electric dealers also began to play the Spring Festival brand, a variety of discounts, promotional activities dazzling. Some also play "style", "cake" and other marketing elements to attract buyers eyeball.

"Spring Festival Style"

People are busy shopping for the Spring Festival, and the electricity merchants are not idle. such as Taobao played a "style" this year, according to different regions, integration into local traditional customs, the entire 50 percent of the introduction of the characteristics of the Spring Festival, North style, Southwest style, South China style, European style ...

It is understood that the South China style area mainly Fujian, Hainan, Taiwan and other areas of the main specialty. Take Xiamen For example, from about 10 yuan of beef to dozens of yuan squid dry again to tea, dried fruit and so dazzling. And most of the sales of Xiamen specialty stores also launched a discount special items, monthly sales reached tens of thousands of.

Even in order to create the atmosphere of the festival, Taobao also created another stunt "http://www.aliyun.com/zixun/aggregation/36218.html" > One-yuan seconds to kill "the activities, attracted many netizens attention."

Taobao "Old enemy" Jing Dong naturally also not to be outdone, home played a "Beijing-East New Year special offers to let 300 million yuan" huge advertising; Dangdang opened the "Dangdang New Year's Day spring Festival early preparations" feature page, more in the home page focus on "New Year's big, 50 percent crazy shopping" advertising Amazon China has also launched a similar promotional campaign.

But consumers are more cautious than ever about the buzz of promotions. "There is so much behind the sale of the electricity dealers. "Consumer Wang told reporters that for the 2012 electric power business There is a virtual change in the original price of the event, the Spring Festival to be fully parity after the order."

Express "Out of service"

It is worth mentioning that the reporter in Taobao more than the shop has seen "January 31, the last day to receive orders" or "February 3, no longer shipping" notice.

Reporter from the major courier company to understand that, Yuantong starting from February 5, provinces outside the total Stop Express, express in the province is the latest to February 8; rhyme up to the current provincial Express has been all stopped, to February 4, Guangdong province, the last day of the collection; The province's business will cease on February 5. As for the largest share of Taobao courier, in addition to Inner Mongolia, provinces and other remote areas have been discontinued, other provinces inside and outside the Spring festival during the normal operation, but do not guarantee the timeliness of Express.

One to the Spring festival, shop owners follow the Express "Close", seems to have become a guild. It is worth mentioning that the Alibaba Group's several major internet shopping platforms this year announced that sellers can delay shipments. After that, Jingdong Mall, Xun and other electric dealers jumped out to challenge, claiming that "this spring festival is not closed." Thus, whether the logistics factors will affect the electrical Business Spring Festival performance has become a focus of attention.

Shou, an analyst at the Electronic Business, said to the international financial news reporter that the electricity business to stop shipments, mostly because of the increase in logistics costs, this is the usual holiday will appear. However, these circumstances will not affect the major online shop and the profitability of the electricity quotient, the domestic population base has been to the New Year's electricity business economy has brought a certain degree of assurance.

"Online shopping does not need to go to the streets, so people can buy the spring festival needs of goods." "Shou said, really to the Spring Festival, has not bought New Year's consumer base is not big."