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At present, the electric business website mainly includes two kinds of forms, one kind is the independent website which is based on the Taobao, another kind is the specialized website and provides the corresponding interface to enter the day cat or the Taobao purchase page, some stationmaster in the Operation Electric Quotient website above, often two kinds of ways simultaneously uses, However, as a result of the previous years, Baidu's website for the electric business industry has been shielded, because a large number of purchases of the page is not conducive to user experience, so Baidu's shielding Taobao, is in the industry welcomed.
But because the frozen relationship between Taobao and Baidu was thawed, so now Baidu has begun to appear on a number of shopping-oriented pages appear in Baidu's search results, which means that the electric business site has been able to enter the search engine, using search engine optimization to enhance the ranking of the site, so that the electricity business site to obtain more than a traffic entrance, Increase the revenue of the website, and use the search engine, also can reduce the competition and cost pressure on Taobao search.
However, in the traditional search engines such as Baidu to achieve the rise in rankings, its difficulty is still not small, although Baidu released the collection of Taobao page restrictions, but often ranked are back, unless these pages have some very important content, otherwise it is difficult to upgrade rankings, so comprehensive consideration, to promote the ranking in search engines, You can start with the following three aspects.
The first rich product details, product Details page is often the best place to further expand the content of the product, but also the electronic business site can be a big fuss to improve the search rankings of the best way, the more detailed page information, the user's help will be greater, people want to buy the desire will be stronger, such as a sell mobile phone page In addition to the mobile phone's display page, but also to the phone's parameters, performance and function of detailed analysis, and other mobile phones to compare, so that users can more three-dimensional understanding of mobile content, so as to effectively promote the consumer's desire to buy.
The second open Content exclusive page, in fact, now Taobao shop can do so, for the professional electric business site, so naturally very simple, as long as the addition of a related product of the channel can be achieved, and for Taobao store, you can create a level two directory, and then in this level two directory, Specifically upload some of their own products related to the sale of content, or take a mobile phone as an example, then upload some information about mobile phone operations, so that users can more fully use the products you sell, while opening up the content of the page can also create some long tail keywords, such as where the phone to sell, what mobile phone cost-effective, This will be able to effectively upgrade the proportion of the website of the electricity quotient, enhance the exposure of the site and ranking.
The third is to conceal information about the electric dealer, this is very much like the Dragon eight, the same as the long chess game, the use of doom and then the principle of life, so that the site can be in search engines to upgrade the corresponding rankings, and can bring good traffic to the site, the reason why the operation of the information hidden electricity is very simple, As long as the nofollow properties can be shielded by the corresponding electric dealer page, Baidu main crawl or some of the information about the site's merchandise content, so that can avoid Baidu aversion to pure sales page algorithm.
In a word, the electric business website still can pass Baidu to earn a certain profit for oneself, and Taobao search engine does not have what cross competition relation, so to want to obtain success from the electric business field stationmaster, still can use this to enhance own profit margin! This article by Jinhua Network company http://www.qiaogen.net/First A5, reproduced please indicate the source of the link, thank you for your cooperation!