The electric competition fire up, athletics athletics profession to study Which?

The upcoming Dota2 Asian Invitational Tournament, which has raised more than $ million in bonuses within two days of the official launch of the official interactive guide on January 2, is seen as a possibility for the public to play in the arena. But although the electronic athletics has opened a good head, but wants to copy to the Athletics athletics profession not easy.

In the last year, with nearly 5 million U.S. dollars champion bonuses and hit DOTA2 International Invitational Tournament, is to make enough of the media and the audience's eyes, and the game just in the past few months, another valve hosted by the Dota2 Asian Invitational Tournament is about to be opened Fifa.

These games are so compelling, it is inseparable from its high bonus rewards, which, in addition to some of the base bonuses offered by the government, attract viewers to actively buy by selling "official interactive guides", in other words, most of the bonuses in the game come from the contributions of the audience, We take the upcoming DOTA2 International Invitational Tournament For example, in the two days after the official launch of the official interactive guide on January 2, bonuses have been raised in the bonus pool for more than million dollars, and the figure is continuing to grow.

This kind of bonus form the unexpected power, but also let people see the public in the field of competition in the possibility of playing, in the past 2014 years, the traditional sports field also began a number of attempts to raise, but slightly regrettable is not able to explore a set of mature mode. E-Sports has opened a good head, but want to copy this model to the entire competitive sports industry need to do a lot.

Several forms of sports public raising and prospects for prospect

Now the discussion of the public, in fact, is not a very fashionable topic, bat Basic has been wading in this area, but the difference is that the traditional platform and the majority of the public-funded projects, more relevant to the cultural and recreational industries, such as Alibaba's "entertainment treasure" on the emphasis on film entertainment.

But on the sports industry, the public is relatively fragmented, but the overall outlook is still more optimistic, this optimism is not blind, but from the state of some existing policies. In the October of 2014, the State Council issued a document called "on speeding up the development of sports industry to promote sports consumption," a paper, although it is only a programmatic document, but it clearly mentions the television relay reform, widen the financing channels to allow private capital to intervene and vigorously promote national sports and other issues, This is a very strong signal that the sports industry, which was almost officially monopolized, began to pay attention to absorbing private capital, and sports began to accelerate commercialization.

Then by the Chinese Olympic Committee, China National Sports Association Holdings of the Chinese Olympic Stars began to experiment sports, and its platform, is also seen as an official support of the public-sponsored experiments, and its about "sports will be the future of sports events in the national financial allocations, social sponsorship, sports lottery funds, The comments on the fifth form of fundraising outside the four financing options, such as the development of sports licensing, are also considered to be signals from the official release of the outside world.

We can sum up some of the most successful sports projects, in addition to the electronic sports, the most famous is the La Liga team Evar stock raising events.

Due to the lack of access to the Spanish league, the club has a stake in the world's fans through social networking, so long as it becomes a shareholder in the club and ends up with the help of a global fan, which is the second largest Chinese "shareholder" overseas, The incident has spawned a lot of buzz about social networking, "History of the most cattle leave the bar," My team play Real Madrid "and other microblogging hot topics are extended by the event, see Titanium Media earlier article" Chinese fans V5, the public to save a Spanish team. "

In addition, in the F1 of money, there is also the choice of a team to make a living through public financing. At the end of the 2014 season at Abu Dhabi station, the Katterham team factory was shut down due to lack of funds, so Katterham's custodian launched a campaign to raise 2.35 million pounds for the team to participate in the Abu Dhabi Grand Prix, in only one week to raise 80% of the money, So that the team can finally compete.

The 2014 Beijing International Marathon also took a variety of forms, respectively, on the qualification and the joint issue with the media, North Horse Special edition of Funds raised, and eventually achieved success.

These several cases are very representative, but also can be regarded as a few successful cases.

In addition, according to the author's observation, there are only 10 of all the projects in the stars of China, two of which are active enrollment, three have been successful, the remaining is not really a real sports competition, only a few sports around, from this to see a lot of sports on the project is still very few, few people pay attention to.

But we can also see some of the future trends of the sports public, at present, due to the low rate of return, the focus of the sports public should be mainly in the national fitness and event coverage, the former development space, large scale, its public financing form more like registration, the ultimate goal is to allow more people to participate in, In the process of national fitness to achieve a certain return.

While the latter has the possibility of commercialization, on the event documentary film, broadcast coverage, and even related to the development of the app can be a public-raised way, but this for the quality of the project requirements higher, but the same return will be greater.

It is difficult to have a copy of the electric competition model

The success of DOTA2 series has brought enlightenment to competitive sports, but its reproduction and popularization are worthy of further discussion.

In particular, the current electronic sports circle in addition to DotA other projects also do not have the experience of raising bonuses. The key to the success of Valve is the high participation of the game, the reasonable return mechanism, and the high degree of choice given to the player.

You know, in the official publication of this "interactive guide" virtual manual, not only includes the game forecast, the player votes, the prop reward and so on many kinds of interaction and the feedback way, and also has set up an index system, along with the player participation and the bonus promotion, but also has the different challenge goal to achieve, including the vote All Star Game, It is exciting and exciting for the fans of the game to make a good return on The voice of the voting game, or even to hold a game concert. A very high degree of freedom and participation in the feedback mechanism, is able to maximize the activation of gamers enthusiasm.

This shows that the enthusiasm of the audience alone is difficult to achieve the ultimate goal, with reasonable or even unexpected feedback is the key to the success of the public chip.

The 2nd Revelation of the V society is that they make good use of their platform advantages, rely on their own steam platform to capture the world's largest gaming consumer groups, to know TI4 International Invitational Tournament ultimately more than 10.93 million dollars in the pool, relying on the steam platform more than 50 million of the total number of users. It can be imagined that this advantage of the platform directly to the vast majority of the player group, cutting off any intermediate links to maximize the interests of manufacturers.

The above two points for the traditional sports project is difficult but not impossible to achieve, from the perspective of return, in addition to the material reward, the sports star's fan economic effect is also a point to be worth exploiting and developing, how to do well the interaction between the athletes and the participants in the sports public is the key factor for the success of the public. The importance of the platform is also the key, although the current traditional sports is difficult to achieve such a large audience such as steam platform, but theoretically, competitive sports is never lack of audience, how to reduce intermediate links, to build platform advantage is very important.

Although electronic athletics is a nationally recognized sport, but has been criticized by all walks of life, and even in this adverse circumstances, electronic athletics has been acting as a system of institutional reform and business model to explore the role of practitioners, after years of groping, electric competition industry has a slightly mature mode of operation, Although the electric competition mode can not be reproduced, but it is definitely worth other sports industry reference.

What are the difficulties of the sports public in raising the current stage?

The above mentioned several internet giants in the layout of the public, from which we can see some of the law in this field, for bat, their rejection plan, on the surface is to accelerate the layout, to seize the market, to do the public platform, In fact, the ultimate goal is to build a platform to become a platform, and then through their own channel advantages and marketing resources to support excellent projects.

1, the return is difficult. Most of the projects and ideas of the entertainment industry can be achieved through funding support, and success means a great deal of potential and generous rewards. But this is difficult to achieve in the sports industry, because for competitive sports, the ultimate beneficiaries must be the best results of the people or team, the funds are not paid after the return is a very realistic and very embarrassing question, which is why the sports of the public platform and the project so few of the most important reasons.

2, and for the audience, want to let them actively participate in the project to the difficulty is actually relatively high. The mania for sports does not translate into material support, unless you can let the audience see the rewards they can reap, as in Dota2 's game, viewers will not only be able to watch the game all the way, but will also be able to change the operation of the tournament through the promotion of bonuses, while at the same time having a certain chance of acquiring valuable items, There is no doubt that these are the reasons to attract viewers. And once out of these, in fact, sports and other public-funded projects are not much different, naturally it is difficult to achieve the ultimate goal.

3, 3rd or from the trouble of the law. China's legal provisions clearly stipulates that "the public does not support the equity, bonds, dividends, interest in the form of return items, otherwise there is a suspicion of illegal fund-raising." In other words, the Evar of the Spanish team in China is likely to touch on legal issues. It is also so many small and medium sized clubs that are interested in making progress through the form of public financing.

It is also a very serious test in this case how to maximize the ultimate goal of public financing within the bounds of the law.

However, fortunately, from the wind direction of 2014, at least the sports public has a relatively favorable environment, but also a good start, 2015, hope that the wind can blow more violent.