The electric competition saves the Internet café industry also to face two hurdle

Last weekend, the game watch was invited to participate in BenQ's an activity on the electric competition, the 1912 block in Yangzhou, BenQ BenQ The world's first professional electric competition hall officially listed business. Known as the Electric Competition pavilion, but in fact, is a competition for the theme of the Internet cafes, from the decoration to the machine configuration to the electricity competition closer.

A very obvious situation is that the domestic Internet cafes as a whole has presented a state of going rotten wood.

A report by the Ministry of Culture shows that as of the end of 2013, the number of Internet cafes in China is 135,000, the number of terminals 11.8 million units, users 119 million people, the total revenue scale of 52 billion yuan, down 3.2% than the previous year. And from the World Network Alliance survey shows that 18.97% of Internet cafes in the loss, 23.32% of Internet cafes only break-even!

Corresponding to this, the development of electricity competition is more and more the background of the outbreak, from the live platform, to the players, and then to the various sectors of the industry, we see capital in the entry.

And the particularity of the electric competition determines its best experience should be in the Internet café, the game of electric competition of course can also with ordinary stand-alone class or MORPG class of this kind of net swims like a person alone at home, but with friends in the Internet café together "row sit, 5 people black, 6 people black" experience is the best experience.

The actual situation is almost the same, the mainstream users in the Internet café almost exclusively DotA, LOL. The question that arises is, is the electric competition the last straw of the Internet bar?

Two positive policies are false

Internet cafes, this noun almost accompanied by a whole and part of the third, from 1995, the predecessor of the Internet Café Yinghai Granville Science and Education Museum completed, to the 1996 Shanghai Granville, Beijing, China opened network Coffee house, the first internet café who is controversial, but the development of nearly 20 years of internet cafes industry, Seems to be gradually coming to an end.

And at this time, quite surprising is the Internet café industry ushered in two positive.

First, November 24, the Ministry of Culture, Industrial and Commercial Administration, Ministry of Public Security, Ministry of Industry issued a joint notice, the total release of Internet cafes approval, cancellation of cultural administrative departments at all levels of the Internet access to the total number of places and layout requirements, the elimination of Internet services in the area of computer restrictions, the No less than 2 square meters of computer space.

Policy is on the loose, of course, we do not rule out the policy is trying to support the industry, but I think before we look at the recent release of another policy.

December 2, the Ministry of Culture notified the 22nd batch of illegal Internet cultural activities investigated. "Tencent Anime", China Telecom under the animation website, such as 21 sites, because of the propaganda of sexual violence content was investigated.

Two sharp contrasts. These two comparisons tell us that the top management has never been loose, but the subject has changed. From the content of the export of Internet cafes to the content of the supply side of the major Internet companies change.

alluded to is that the Internet café is no longer the main site of the national consumer content of the web, with some external conditions such as: Per capita income more and more high, and network charges are getting lower, less hardware costs, the Internet has already entered thousands of households.

According to the China Internet Network Information Center released by the "34th China Internet Development Status Statistics report," the first half of 2014, the proportion of Internet access through Internet cafes at a relatively low level, and the first choice of internet users is still the family, the proportion of 91.3%.

Internet cafes no longer constitute an absolute export of content, so deregulation, and the tightening of the regulation of ISPs is a direct start from the source. Therefore, not the policy of regulation of Internet cafes relaxed, but the Internet café itself no longer have the necessary mandatory regulation.

Second: November 26, the joint international holding game company announced that the acquisition of Shanghai Network Fish Network Development Co., Ltd. (and Shanghai Net Fish Information Technology Co., Ltd. each 10% equity, the transaction price of 35 million yuan.)

Bulletin data show that net fish network and net fish information operated by more than 200 internet cafes, with about 2.6 million Internet cafes registered users and about 20,000 computers, the total receipts for the last year was 242 million yuan, net loss of 4.26 million yuan, the first seven months of this year, the total income and net profit of 192 million yuan and 12.19 million yuan.

Not to mention low or high valuations, first of all, we have to understand that the main purpose of the joint public shares net Fish Network cafes: will be with the Internet cafes on the line and the line chess game activities for business cooperation, so that it becomes the expansion of online games and online, offline tournament new marketing channels.

So, if your Internet café is not like net fish Net Café has a more than 200 stores, 2.6 million of real-name members, do not think you can have the sky hit down the funds, because you do not have the role of promotion, you will honestly go with Shun network cooperation.

But at this point, the problem again, Shun Network technology released 2014 years Q3 earnings show the total operating income of 170 million yuan, compared with the same period last year, an increase of 87.5%. But the company's gaming platform business revenue of 85.2 million yuan, accounting for the total revenue of 50%, an increase of 114%. Excluding gaming platform business, shun network advertising platform business can see is the growth of mail.

The report also analyzed that the 2014-year traditional end-travel growth slowed down, resulting in the company's advertising platform business development faced with the risk of growth restrictions. Advertising is a business that is closely related to the owners of Internet cafes.

Even the declining industry will have a good lead, but it does not apply to the universality of the network.

Electric competition is the last straw in Internet café

So, you think the capital began to pay attention to the Internet café, no! you think policy opening is good, no! this industry is becoming incomparably desolate. But compared with the end of the industry, relying on the Internet cafes to develop the electricity competition has begun to flourish, the entry of capital, the improvement of the industrial chain, the number of fans and fanaticism are in the birth of this industry.

And the Internet café also from the comprehensive content consumption, such as chatting, watching movies and other simple evolution for the game content consumption, more straightforward is the electricity competition game consumption. From the game observation some time before the Shanghai suburb of a busy area of the observation results of an internet café, in the weekend afternoon to the night of the golden stall time, attendance about 40%, and one of the twos and threes neighbors and sit together to play dota or lol such MOBA game accounted for nearly 80%.

Therefore, you can directly equate to the Internet café = Electric competition.

This happens, as I said in the previous section of my article, the game property of the electric competition decides, the Internet café is now ordinary game player in some special scene can accept the best place, and other games whether is MMORPG, SLG, a person at home computer also can play very high.

On the other hand, the Internet café in addition to carrying similar electric competition to become the first choice of internet sites, we found that its other properties can be replaced by the home computer, and the family environment will obviously better than internet cafes.

From the internet point of view, we need to do user analysis, when your users are playing the electricity competition, you should know to change to this aspect. But the reality may not be so.

Electric competition to save the Internet café industry also faces two obstacles:

First, the net fish may also be the vast majority of people playing electricity competition, but the net Fish Network Café is not the main selling point is not this, but its environment, its services, its hardware, it in addition to the most simple appeal of the Internet all soft configuration. So net fish Net Café is almost 3-4 times the price of ordinary internet cafes, but there are many to pay. Therefore, net Fish Net Café main service and so on soft card still can live very well.

Second, according to some predecessors said that the 2000 XI ' an Internet cafes basically have a team, every internet café will organize competitions, any internet café a door can see a team of honor wall, affixed to the award and star-style photos. But by now, we can see that basically did not survive.

In the 1996, Beijing Hua Kai Network Coffee House in the present seems to be how advanced, but still not to the future purely to the Internet as a single theme of the "Computer Room", and 2000 XI ' an Internet café mode, now seems to be how prescient, but still not the enemy of the big environment.

In these two cases, is to say, 2000 years did not do things, this year is not necessarily done, after all, the big environment is different.

Electric competition in China in the end how many users, in fact, look at lol the highest at the same time online 7.5 million the number should be understood, the top players, the team is just a few, but the larger grassroots users of the electric competition dream how to meet? Not every ordinary user has the honor to participate in S4, TI4 such competitions, Not every user can be a professional.

Therefore, BenQ to support Internet cafes, complete transformation of the electricity competition, to the Internet café as a whole to provide electric competition solutions, to win a large number of Internet cafes together to form a league tournament, is reliable, but it is likely difficult to advance.

The reason is that the whole big environment of electricity competition, from policy, to swim up and down, and then to the funding side are perfect, electricity competition this large gold mine is waiting for the outbreak, and BenQ's doing, is to adapt to this tide flow, is the whole electric competition in a small link, but also a very important link under the line.

It is difficult to advance the reason is also very simple, in the overall performance of the industry is not good, there will be few internet café owners to hit the heavy money down again.

You know, the risk of Chinese blood is not much. and similar to the price system of the auction house should be like net fish Net Café Close, after all, the machine, decoration is first-class, but this price system want to hit through the three or four line is not easy, and in the one or two-line city, net Fish Network Café is a strong competitor.

The future of the plan to restrain BenQ is precisely the speed and scale of the push.

According to the data given by BenQ, there are about 100 electric competitions in the country at present, but all the real electric competition elements of Yangzhou this one, others may only be part of the transformation called the Electric Competition pavilion. This is not a small gap from the first stage of BenQ's more than 2000.

And the actual situation is, if there is no electricity competition in these years of red, no dota, lol such products, to tell the truth, I really do not know, Internet cafes there is no meaning, especially the home computer is gradually popular in the present.