In the background of large-scale comprehensive electric power company dominating the world, the problem of the homogeneity of the electric quotient is becoming more and more prominent, the market segment becomes the next blue sea for the electric dealer, and the vertical electric dealer brand is more and more favored by investors and consumers.
Insiders believe that in specific areas or specific needs, vertical electrical goods can provide consumers with comprehensive in-depth information and related services, greatly reduce consumer search time, and between consumers and manufacturers to establish a direct channel to minimize the intermediate link.
The vertical electric commodity card conforms to the electricity market fine, the specialization development tendency, by the Guangdong Post EMS creates "the easy Etiquette Postal Ritual Mall" is one of the representative.
The electricity merchant returns to the commercial origin, the easy gift mail intensive cultivation
E-commerce is also a business model, its development can not be separated from the law of business growth, it will eventually return to commercial origin. In the traditional industry, whenever there is a strong vitality of enterprises are in the market segments of intensive cultivation. "Subdivision and intensive cultivation" will be the future development of the electric business.
"Amazon in the United States, only accounted for 7% of the sales, the future share of Taobao will become smaller, the market share will become more and more, more and more like the United States." In a few years, each vertical subdivision will be highly specialized, with the top few. The future in various categories of princes on the basis of the pattern of each category will have schools of contention. "said the founder of an E-commerce platform.
If the days of the cat, Jingdong mall Such comprehensive type of electricity quotient, analogy for Wal-Mart, Carrefour, such as supermarkets, such as easy to mail such market segments of the vertical electricity business, like the edge of the consumer side of the boutique shop, gift wholesale city.
Isli Mail gave up the overall coverage of the operating pattern, focus on gift etiquette services, can be very good to this "gift" subdivision service to do fine and strong. The core of Isli mail is to help consumers easily solve the "election ceremony difficult, gifts difficult" problem, to provide consumers with richer, more sophisticated gift etiquette service choices. Consumers through the easy gift mail this big platform, can get more convenient, more professional, more in line with the mind "etiquette Consultant + Gift purchase + personalized with + Free Courier" One-stop etiquette services.
As the saying goes: "The previous advantages tend to be replaced by current trends", easy to mail in the gift etiquette market of intensive cultivation, it represents a new trend in the development of E-commerce industry evolution.
The market is broad, easy to stamp the trend of mail tight
China's gift industry mainly business gifts, welfare gifts, promotional gifts Three large chunks, statistics show that the gift supplier around 3,000, the annual total sales of about 20 billion, gift service providers around 20,000, the annual total sales of about 30 billion. Some experts predict that the domestic gift market total annual demand amounted to hundreds of billions of dollars, gift industry average annual growth rate of more than 12%.
Such a huge market share, the current focus on the online sales, gift etiquette in the field of E-commerce enterprises, in the easy to mail before, and not a company occupies the absolute advantage.
Isli Mail tightly grasp the vast space of the gift market and people's online shopping trends, e-commerce and gift-giving combined, relying on network platform and EMS channel to help individuals and enterprises more convenient, more accurate to complete the "gift" social activities. Isli Mail from the breakthrough innovation, tight grasp trend, out of a different kind of subdivision of the new road.
Whether you are a personal consumer or corporate consumers, you can through the official website of Easy Mail, under the guidance of professional etiquette consultants to choose gifts, really do "a little mouse, easy gifts."
At present, the etiquette service is mainly for the three major traditional festivals, namely, "New Year's Mail ceremony, dragon boat Mail Love, the mid-autumn homesickness month." In the east of the Western Festival today, many Chinese people began to imitate the Western customs, on Christmas Day to borrow gift form wish. Christmas New Year's Day is coming, easy mail will seize this trend of consumption, the introduction of "Christmas and New Year's Day" etiquette services? We'll wait and see!