The electric dealer expands too fast, the Fuzhou supermarket cannot sit down

Fuzhou News Network March 18, the rapid expansion of the scope of business to let the Fuzhou supermarket sit still, after the Yong-Hui began to fully enter the field of electricity, Fuzhou big run Fat supermarket recently also launched a comprehensive Fujian region online shopping malls, launched on the online market competition. Industry insiders believe that the supermarket online shopping mall's goal is to expand the consumer group, but also faced with the fierce competition of major electric power companies, from the overall trend, the competition in the online supermarket, in addition to price, may eventually be reflected in the distribution of the contest.

Yesterday, Fuzhou Evening News reporter visited the big run hair Jinshan shop, the first floor of the service desk has been added online shopping experience area, and by a dedicated staff to guide consumers to register experience. In order to attract consumers, the supermarket to the registered consumer gift 50 Yuan voucher. It is said that from the beginning of this month to yesterday, through the experience area registered consumers have more than 1300 people. Fuzhou Evening News reporter noted that the big-run power generation brain and mobile terminal app at the same time online, it is a comprehensive enter the online market.

Big run hair flying cattle network in southern south of the relevant officials said, now on the line of products and Super City merchandise, including leisure food, beverage drinks, household items, electrical appliances, stationery, clothing bags, baby supplies and so on, but also planned in May this year new on-line fresh products, the overall category will be increased to more than 200,000 species. He said, the big run hair Jinshan Store will assume the fly cattle network in South China store function, completed in Fujian Province customers in the Flying cattle net order Merchandise distribution services.

Fuzhou Evening News reporter learned that RT-Mart is the second large area of Fuzhou competition for the online market supermarket. Early last year, Yong-Hui supermarket in Fuzhou to try to launch the App Store, but actually to this year to launch a larger effort to promote, from the original store to the distribution of the expansion of the range, the variety also from the original hundreds of to thousands of kinds of expansion.
From the mode of operation, Yong-hui and big-run hair on the line shopping malls are similar, from the product price, the line under the product prices are basically consistent, but online sales will be more; from the distribution look, are entrusted with the third party logistics, purchase a certain amount of free delivery, of which Yong-hui is full of 88 yuan, big run hair for 95 yuan.

On the online shopping malls, RT-Mart and the same as Yong-hui, are considered beneficial to expand the wider consumer groups, the entity shop does not cause too much conflict. For example, there are online shopping malls, there is no time to go to the supermarket consumers can buy on-line, there are many places in the province do not have a big run hair stores, these areas of consumers can also buy through the online. He said that from the previous operating situation in Shanghai and other regions, after the online shopping malls opened, the real supermarket operation has not been affected, and in Fujian, their stores will continue to increase.

In fact, the supermarket online shopping malls to have a breakthrough is not easy, the first is to solve the consumer "from the left hand to the right hand" problem, if you can not expand the consumer group, the operation of the entity supermarket will be greatly affected. And to add a passenger group, and face the competition of the electric quotient, the current face of Fuzhou distribution of electric supermarket, including Suning easy to buy, Gome, Beijing East, shop 1th and other major giants, is full of gunpowder. In view of this, Fuzhou supermarket development online shopping malls and dare not mention too big goal, which Yong-hui in the early last year said that the hope in 3 years the overall sales of 5%, RT-Mart also said that this year, Fujian range of shopping malls on the goal is to obtain a daily average of 1500 sales.

"The competition in the online market may still be more in distribution." "Insiders believe that now the major retail giants in China as the focus of the development direction, the aim is to maximize the proximity of consumers, so that convenience stores become distribution terminals, in order to achieve in the consumer line after a single fastest distribution.

(Fuzhou Evening News reporter Sheiling/Wen Yetheng/photo)