The electric dealer is obsessed with "her economy"

In the past few days of the "38" small long holiday, the major electric companies are spared no effort to launch a variety of targeted promotions to attract the attention of female consumers, its strength and determination of the other major promotional activities. According to the shopping search website "help 5 buy" monitoring, "38 gift" is a recent popular search keyword, "cosmetics", "underwear", "Women's clothing" has become the Top3 of the list of commodity search index. Behind the obsession of "she" by many electric dealers is the huge business opportunity under her economy.

Female users to buy the main network

According to China's E-commerce Research Center data show that women in the online shopping market has become an absolute force, the reason is that online shopping is no longer subject to time, space restrictions, become anywhere. In the General Department of Electrical Business Platform, the number of female users accounted for more than 60% of all users; in the beauty of electric dealers or social sharing electric dealers (such as Mushroom street, Beauty said women) platform, the number of female users even accounted for eight or nine. In addition, some group buying sites, the number of female users accounted for nearly 70%.

Similar trends have been confirmed by the data from the electricity quotient, and the Southern Daily Reporter has learned from visitors that the proportion of female users in every guest's platform has risen to 70% from 2008 to 40%. Also feel the great potential of female consumers there are from Jingdong Mall and excellent purchase network, Jingdong Mall CEO Liu in the media interview said: "Jingdong Mall female registered users accounted for 52%, more than men." "And according to the network shoes city Shoes City data show that the purchase of gifted shoppers, female consumers accounted for 50% of the proportion, while among female consumers, the distribution of women in the 18-35 age group of shoes online shopping user concentration is very high.

Mo Dai Green, an analyst at China's E-commerce Research Center, said: "Women's love for clothing, education, tourism and other areas of consumption has improved their quality of life, and there is no doubt that there is greater room for development in the women's market." ”

Female users are the main profit

The founder of the customer said: "Although the female" emotional "shopping makes people feel very" difficult to deal with ", regardless of the customer prudential products still insist to provide 30 days free return. And from the reality of the view, where the female customers more and more "reliable", the return rate has declined a lot.

The obsession with female users, in addition to market space, there are more direct driving force profit.

"To be honest, I believe that the vast majority of retail platforms, more than 50% of male users will always lose money, only more than half of female users you have the opportunity to make money." "Jingdong Mall Liu" bare "the importance of female users. Because men buy things are gross margin "ultra-low" products, and women buy things are high margin products, such as clothing, shoes and hats, home and cosmetics and so on.

Nanfang Daily reporter Dan