The electric dealer makes the clothing own brand

Jia Jinghua said: "I think I am not optimistic about brand clothing, when the advantages of the book is more obvious, in fact, is a big reason is because when in the supplier, in the procurement channel has a great advantage, when as an independent brand of clothing advantages is difficult to reflect, so I do not think it do this independent brand clothing. Another point is that this garment's profit relative to the electricity quotient is relatively low, logistics costs and promotion costs are higher, it appears that the profit will be relatively low. ”

"IT Business news Network comprehensive report"

(reporter sugar) every customer sincerity product is the first to do own brand clothing electric dealer, and formed a very large scale. In March, Van Gogh announced that it had sold more than 100 million garments in the 4 years since its establishment. Where the customer has been a garment industry, the whole industry chain company, through the traditional apparel industry, internet Platform, marketing, warehousing, distribution, data management and other links. The CEO has stated publicly that selling clothes is much more lucrative than selling books. Relevant officials have also mentioned that clothing is profiteering industry. Perhaps, is another look at envy, now, Dangdang also began to do free brand clothing, the news said Jingdong Mall Jingdong Mall will also be added to its own brand apparel competition.

According to the Sound of economic "world Company" report, Dangdang 5th launched its own brand clothing, the legendary when the brand clothing finally came. It is understood that the on-line when the brand clothing involves underwear, shirts, jackets, windbreaker and other types. Some netizens found that now Dangdang's search is no longer dominated by books, he went up to search a book, first out of the clothing, and then the book image. It looks as if the costume has become the focus of the current thrust.

Dangdang CEO Guoqing

Dangdang CEO Guoqing said, when the brand clothing to go is the route of Uniqlo, are the basic fashion, but he especially stressed that when the clothing positioning higher than the visitors. Earlier, textile enterprises revealed that their generation of Dangdang free brand clothing will be on the April 5, the total brand for "when."

However, some people in Dangdang see, when not only the freedom of clothing brands, called "when the excellent product" bedding has also been on sale, and has been on the line when the brand clothing is still only children in sales. Dangdang Public Relations Department of fan in an interview with the sound of the economy, children's wear is only a beginning, when the brand clothing has not fully presented.

Every customer prudential product CEO aged

Jia Jinghua said: "I think I am not optimistic about brand clothing, when the advantages of the book is more obvious, in fact, is a big reason is because when in the supplier, in the procurement channel has a great advantage, when as an independent brand of clothing advantages is difficult to reflect, so I do not think it do this independent brand clothing. Another point is that this garment's profit relative to the electricity quotient is relatively low, logistics costs and promotion costs are higher, it appears that the profit will be relatively low. ”

It is understood that every customer's clothing sales, not only is the guarantee of their own performance, but also a customer behind more than 400 foundry factories, 140,000 of workers employment and income guarantee. Where the customer-prudential products related people said, where the customer-prudential products are now sold on the site are people's own brand of clothing, rather than own-brand clothing, are placed in every guest's other site V, as a supplement to every guest.

Do not know is not to compete with rivals, now, Dangdang step where the customer prudential products, but also began to do their own brand clothing. For E-commerce platform to do their own brand of clothing, experts believe that many of the domestic apparel processing enterprises are OEM production, the advantages of the company to do their own brand is relatively low cost, profit space.

Dangdang CEO Guoqing once said, Dangdang will begin to develop apparel category, home textiles and household types of private brand merchandise, the type will reach three thousand or four thousand kinds of specifications. Dangdang Chairman Huyan said that the future will continue to expand, adjust and launch the product line. Customers used to buy their own books and then buy baby supplies and household items, and now they are buying iphones and ipads.

It industry commentator Jia Jinghua said, when the diversification of the choice can be understood, the appliance dealers in doing so, after the Jingdong Mall launched its own brand is not surprising.

Jingdong Mall CEO Liu

Some people in the industry believe that when the various acts are still in the rational choice, rather than for a momentary emotional.

However, in view of the vertical type of clothing dealers in the first crab to eat the PPG has closed down, where the customer prudential products in the hot after a while also towards the insipid, clothing and electric quotient of the combination of high and low walking trend.

It industry commentator Jia Jinghua is not optimistic about being a licensed costume. Jia Jinghua said: "I think I am not optimistic about brand clothing, when the advantages of the book is more obvious, in fact, is a big reason is because when in the supplier, in the procurement channel has a great advantage, when as an independent brand of clothing advantages is difficult to reflect, so I do not think it do this independent brand clothing. Another point is that this garment's profit relative to the electricity quotient is relatively low, logistics costs and promotion costs are higher, it appears that the profit will be relatively low. The