The electric dealer needs to establish the unified credit system urgently, the payment link should simplify

A "notice on promoting the healthy and rapid development of E-commerce" ("notice") let the domestic leading E-commerce enterprises to see the country's determination to standardize the electric business industry. Electrical Business Enterprises In addition to the hope that the relevant departments can standardize the industry in the sale of false, low credit unfair competition behavior, so that the entire industry into the orderly development of the fast lane, but also hope that the policy support, norms can let the electricity business model can drive more traditional industry development.

Recently, the National Development and Reform Commission, the Ministry of Finance, the Ministry of Commerce and other eight ministries issued the "notice" to implement the "Twelve-Five" Planning outline of the "active development of E-commerce, in-depth implementation of national E-commerce demonstration City to create work." In this year's government work report also mentioned that to actively develop online shopping and other new types of consumption, and further affirm the status of electric commerce in the development of national economy. Industry insiders believe that this is in 2011, the industry experienced "layoffs, listing, sale leave, rights, bankruptcy", is called the industry's most sad one year, the state urged the entire electrical industry norms of a blow.

"Notice" just out, most experts and electric business enterprises are considered favorable overall development of the industry, however, the "promotion of electronic invoice pilot, the launch of online information service platform pilot construction, the establishment of online payment standards, the promotion of financial IC card" and other measures can be implemented in place, as well as some difficult to avoid problems still let the enterprise worry. However, Wu Weiding, founder of Marketing, said that the electrical business in the "Winter", will usher in "Spring." When various "seeds" are about to sprout, not only need "fertilization" but also "weeding", can guarantee the "seed" thrive. In this process, some "seeds" inevitably have to undergo pain, but this does not hinder the arrival of "Spring".

E-Invoice pilot should be targeted

Paper invoices play an important role in the development of China's modern economy, especially for the state tax authorities to regulate the tax situation plays an important role, with the development of electric business, the use of electronic invoices has become a trend.

The so-called electronic invoice is the electronic image of paper invoices, is a series of electronic records. Taxpayers can be online to buy, online invoicing, online delivery of invoices, and to achieve online declaration.

"The notice" said that China will be in Beijing, Guangzhou, Chengdu and other 22 cities to carry out network (electronic) invoice application pilot.

"The use of electronic invoices can be well adapted to the paperless, efficient, virtualized and globalized characteristics of e-commerce," said Feng Lin, a researcher at the China Electronic Commerce Research Center. Can reduce the impact of E-commerce on traditional tax collection and management, but also for the future of E-commerce tax collection and management lay a foundation. ”

Wu Weiding said that the promotion of electronic invoices to Jingdong Mall, Dangdang, Amazon China, where the customer prudential products, Masha Masso and other enterprises have little impact, because these enterprises are registered in the local business sector, and have the qualification of invoicing.

Where the customer-prudential products related to the person in charge said that at present, customers prudential products, as long as the user in order to select "Request Invoices", and fill up, where the customer will be the default customer goods invoices.

and Jingdong Mall, Dangdang, Masha Masso and so on to take this default behavior.

Where the customer-prudential products related to the person in charge, where the average number of customer orders more than 100,000, paper-based invoice printing not only trivial work, the workload is also large. The application of the pilot Network (electronic) invoice will be of practical significance to improve the working efficiency and reduce the cost. "Prior to all the customer prudential products have repeatedly appealed to the relevant departments to use electronic invoices, the tax department is expected to encourage electronic invoices, such as first-test policy implementation." ”

Wu Weiding that the electronic invoice to Taobao sellers the biggest impact. Taobao sellers mostly do not have physical stores and industrial and commercial registration license, does not have the qualification of invoicing, the past for buyers to provide paper invoices is more difficult, this time to provide them with electronic invoices more difficult. ”

Wu recommendations, as Taobao sellers are dependent on the existence of Taobao, because Taobao has the qualification of invoicing, so, Taobao can issue a unified invoice, the seller to Taobao purchase invoices.

Some experts believe that the pilot electronic invoices should not be across. "Should select a few industry leading enterprises or demonstration enterprises first pilot, do not discourage SMEs to develop the enthusiasm of the electricity business." ”

China Logistics and Procurement Association responsible for the proposal, on the one hand, to establish e-commerce tax and electronic invoice application strategy, to create a favorable legal environment for the promotion of electronic invoices; On the other hand, we should develop the system of electronic invoice, and implement the dual operating mechanism of electronic invoice and paper invoice.

It is urgent to establish a unified credit system

Credit is the foundation of electrical business development, but in recent years, the electrical business industry appears the serious good faith question not to be uncommon: "delivers the goods and the website displays the goods to be different; Clearly the regiment is a 168 yuan hot hair coupons, to the shop only then knew needs to pay 500 yuan ..." such false propaganda, The trick of dishonesty often makes consumers miserable. Therefore more rational consumers in the process of electronic shopping, often pay attention to the owner of the credit "documents", at this point, often visit Taobao store consumers have deep experience.

And in Jingdong Mall, Dangdang, where customer prudential products, Masha Masso and other E-commerce platform, the reporter also saw that most enterprises have applied for the "Itrust" Network Letter certification, "BCP" E-commerce Credit certification, "trusted website" certification, such as a variety of E-COMMERCE credit certification organizations certification.

In this regard, where the customer sincere product related person is quite helpless to say: "The enterprise itself attaches great importance to the construction of their own credit, but also know that consumers value these certification information, always feel that these" certification "is the embodiment of security, but the current domestic" credit certification "agencies, a large number of Often an industry group or association can launch a set of integrity certification system, in order to develop members or even commissioned to outsource to the commercial company to operate, the so-called "integrity certification" gold is very limited. Pay a fee of 2000-5000 yuan per year, you can get a "good faith signature", but encountered consumer complaints can not play a role. ”

The official said that the credit certification for the electric Business enterprise itself is a kind of supervision and responsibility, they want to see the real effective organization to represent the Authority and legal compliance of the integrity of the certification, consumer and electric business enterprises themselves will form a good faith protection.

In this regard, the "notice" has made it clear that the People's Bank of China will work with the National Development and Reform Commission, the Ministry of Commerce and other relevant departments to establish the letter of law enforcement information sharing and standardize the credit information service mechanism, in the demonstration city to carry out E-commerce credit system, credit service standards and credit In addition, our country will launch the pilot project construction of online credit information service platform for e-commerce service enterprises in due course.

Wu Recommendations, the eight ministries in the "launch of online information service platform pilot construction" should be more consideration should be issued by the unified credit certification should be able to safeguard the interests of consumers, more user-friendly rights.

However, Feng Lin said: "The construction of electronic credit system is still facing a lot of difficulties, such as how to open up the relationship between the business platform, so that the electric business evaluation system to be unified." "Feng Lin suggested that through the introduction of credit loan model to promote the construction of credit platform, that is, to allow banks to recognize corporate credit, so as to provide credit for good enterprises to facilitate loans."

Payment links should be simplified

"The current E-commerce logistics, integrity Mechanism has been basically established, but the payment is more worrying." Wu Weiding said that because of the trend of interest, many hackers and pusher often in this link.

Just like the police catch a thief, thieves of the theft of the changes, and the police can only wait for small secretly to implement capture, often very passive. On this issue, the professional anti-virus software vendors are only in advance layout, can not be fundamentally eliminate Trojans and computer viruses.

"We work with a number of professional anti-virus software vendors, third-party payment agencies, but still not foolproof." "This is not a problem that any institution can solve," said the head of an electric business enterprise.

In fact, government departments have begun to take regulatory measures against online payments. Starting from the second half of last year, the People's Bank of China, Ministry of Commerce and other government departments have issued the "Payment institutions prepaid card Business management measures (draft)", "Payment agencies Internet payment business management measures (draft)", "Single use commercial prepaid card management measures (draft)" and other management measures, On the online payment, mobile payment has made very strict provisions, but at present most of the management methods are still in the revision period, not officially released.

Eric Consulting analyst Liu Qing that the current network of payment methods due to too many links, to provide more opportunity for outlaws. Take Alipay as an example, the premise of direct payment is the need to download certificates, installation U shield and a series of operations, time-consuming and laborious. And easy to appear jump pages, such as fishing sites, passwords and financial security will be challenged, security needs to be improved.