The electric dealer really is entering everybody's view lively for 5 years

The electric business really is entering everybody's view lively 5 years, the consumer is happy to see on-line shopping, enjoys the low price, and unceasingly promotes even surpasses the line entity shop Standard, one-sided favors the buyer's pre-sale and the Post-sale service. But we have to get used to the low price of electricity dealers, high cost-performance, service security high over the line store, cock silk because of a net can enjoy the aristocratic treatment, in the people think that the performance of the electric dealer can continue to create the gorgeous results from the gravity of the time, things tend to start towards the negative development of everyone's expectations.

Perhaps, in everyone's time, found that the electricity business no longer low prices. The time that the commodity on the electricity Trader's platform continues to maintain its low price may be shorter than most people think. Slowly, those who enjoy the high quality and low price of the electric dealer will find that the price difference between the dealer and the offline entity store will be gradually sharpened. The final flat point is probably above the "current difference in average" level.

Overcapacity in the background of the white household appliances industry in the plight of the industry has been diffuse to all overcapacity is not a day or two days, the so-called success of the electric business platform, but under the support of capital, has been hijacked by overcapacity in the background of the business, while seizing commercial property arrogant, Unlimited amplification of commodity retail price inflation squeeze consumers offline shopping consumption power, these two historical opportunities under the rise.

Those who are unable to build up their sales capacity on the electric platform will carry their excess capacity, unable to support the plants that feed them, and their inventories.

The ultimate dust return to the soil to the nature of commercial retail, quality products, carefully protected by the Maori, perfect service quality of the old road up, good things, good service, no matter what, can not see what the relationship with the low price.

The following text:

The essence that brings about the quality of low price of electric quotient and the development of rapid boom, is not the special way of innovation of electric business model, and it is not only that the electric dealer is the successor of the traditional retailing, so it is necessary to seek market share at low price, and it is to:

1, China's large-scale production (raw materials, semi-finished products, finished products processing, wholesale, retail) global surplus environment, foreign trade long-term recession, production capacity and production and marketing continue to squeeze domestic domestic market, the traditional retail sales threshold more and more high, commercial real estate hostage industry constantly strengthen, fast elimination backlog of inventory dumping access, Business is unprofitable to force capacity, brand, the owner of the goods to change, the electric dealer came into being, the initial, gave the individual competitor opportunity, slowly enlarge to the current brand end, but, when we look at the Ali treasure, from the finished retail, expanding category, to get through the wholesale sales, raw materials wholesale, This chain of excess at a glance, the demand is not clear, nature does not continue the current low price space;

2, the successful platform of the electric business is burning the investor's money, in the development of primary and early stage of profit demand is not large, or competitive market share demand is more urgent, so, the platform is not too much to seek profit, to Ali Taobao and Tmall as an example, no matter how much advertising fees, with the past several years of continuous investment compared to This profit is not a magnitude, Taobao has died, Tmall where to go? And once the platform is to seek profit, or even to seek a stable or rapid profit growth? Where will these profits come from? Do not think that a single number of points to pump water, will be a long-term policy, even if the majority of the industry to participate in competition against, natural or man-made elimination of small and medium sellers is already an indisputable fact.

3, countless small and medium sellers to be fooled entrepreneurial team, in the form of millet, ants move the general arch to hold up the platform, with their own youth, time, life, labor for the price, bleeding participation in competition, profiteering, subsidized consumers, is their cut meat out of 99% losses, as well as the middle of the competition period tyrants joined and out, Maintain a low price competition, the continuation of the situation, now, they are more like a good brother, good buddies, hand Huan, and then hear someone say a day of the volume of transactions data, and a legend store brand, only they a smile, counted;

4, Tmall profit model, not from money-making businesses to make money, but in the bloody sacrifice of the merchant to raise money to keep the big business, destined to sacrifice the business to maintain the entire system to consumers, and eventually consumers will be in the cat's flow distribution mechanism, constantly flowing to large businesses, even Deus's new stores, The flower is not three years good, get up difficult, go down easily. Coupled with the flow distribution support mechanism, the final platform in the distribution of benefits and artificially made profits, really rely on the operation of the platform on the profitability of the team and shops, the proportion of profit merchants, very few, or a category of innate characteristics can ignore the platform's main flow distribution rules, can do; so, finally, when the flow dividend period is gone, Almost all businesses will be sad, from the previous scramble to follow the platform to play with meat to eat, to have soup to drink, to eat not enough, from the previous well-known brand clear inventory selling hot, to the consumer disdain, no sewer, will change the management ideas to the core competitiveness of the mold, 2013 Double 11 main venues and venues the real turnover of business is lower than expected, meaning that the era of care for Maori is coming;

5, accompanied by the production capacity of the bad operators, because of labor shortage, orders powerless, unprofitable, exorbitant taxes and levies fierce in the tiger, capital bottlenecks and other reasons to exit the market competition, small processing factories and manufacturers of successive collapses, excess capacity continued to reduce, and real consumption demand slowly docking, and finally achieve a balance, in this process, The demise of not only capacity, but also to participate in the retail competition between the production and marketing of many businesses, this process will continue to eliminate the existence of low price is a reasonable status quo;

6, when the explosion in the Electronic business platform on the loss of space and means of operation, also means that small profits but quick turnover, small-scale workshop, small processing plant production and marketing of the foundation no longer exist, when they are out of the platform of Iron, the introduction of the business, can only maintain a period of false prosperity, the end of the industry category inevitable entry into the oligarch era, Low price nature will gradually become the memory of consumers, eventually, platform and oligopoly handle Huan, a good luxury scenery;

7, industry practitioners whenever from the past can overdraft time, life, the future of the subsidy operation, to the pursuit of quality of life, abandon the old electric business mode, defected to the new electric Company or other industries, and the first is not willing to endure hardship to do this job, means the end of the era of bleeding subsidies that can be contributed by the dividends of the workers, supporting the rise in commodity prices and how unprofitable businesses bring dignity and quality of life.

8, the real economy in the process of reform is bound to wither, if the reform is not successful, the consequences are very serious, and no less than the loss of a country's X light years, the demand for a good trend does not appear, there are opportunities for survival companies must respect gross margin, chasing net profit to survive;

9, the consumer's concept of consumption in the mature, from the impulse shopping, perceptual shopping, growth into a rational shopping crowd, China's retail environment will be like Europe and the United States, the public's consumption is more civilians + midrange products, the elite consumer high-end products, those noisy, personalized products eventually partial or shuffle out;

10, although many businesses look forward to the era of high Maori Gao Lili, cheering, but in the end, really to that moment, I am sorry, this threshold has been high, you have been out. Is you, you, let the oligarch era, and China's real fast-elimination brand oligarch era came to make the last kilometer contribution, after you die, high-priced era will be out of hand, we will see another price triple to the era of violence, will also see that the Chinese clothing brand will be born similar h﹠m, Uniqlo and other brands, but I'm sorry, their achievements seem to have nothing to do with the consumer relationship;

11, unfortunately, consumers in the past, the rise in housing prices, store commodity retail prices rise, and no electricity business era, with the foot vote whether consumption did not block this trend, until the electricity dealers appeared to save consumers, and the day to get married, the time of the electricity business to profit, the future, consumers even if what vote, Also can not stop this torrent, in addition to electricity business, consumers you also expect who to redeem?

Saga Conclusion:

You may not know that it is thought that you are paying for the money, and that you should wait for the most electric dealers in the comfort of the present, and on average every single order from a consumer like you spends more than the amount you buy. Platform Pumping 2-5%+ Amoy min 5% Highest No limit + return point points 0.5%+ you click an ad 0.5 yuan-5 yuan to pay the platform for the advertising fee + platform operation of various tools service fee margin tens of thousands of hundreds of thousands of + a sales season tens of millions of of the commodity design and development production base input + Dozens of people hundreds of people's livelihood ..., if these can not let you have shred of awe and equality through trading to interactive dialogue, high price era with a more rapid gesture of the originator, is you and the same as you every consumer.

Please respect and care for your favorite shops, because in the past few years, those who accompany your consumption habits changes in some of the favorite shops, has been closed to disappear;

Please learn to respect, convergence causes a network of suddenly inexplicable to grow up the guts, constantly enlarge the god consciousness, see those who willfully with illegal platform loopholes do the wicked thing on the ordinary people around him, see those who do not see the description of goods, By the platform and freight insurance to provide the company pampered by the wanton purchase of goods returned to help push some commodity return rate unreasonable rapid rise, or even malicious return arbitrage;

By the platform pampered into a random click ads, arbitrary parity manufacturing and consumption of commercial advertising costs, high advertising consumption for the Tmall platform to do a contribution, business bleeding, but low orders to contribute to consumers, when the situation of excess capacity, the business is not subsidized, you can realize that one hand created the last "click Capacity" to die, It's you that blew up the price of the boom?

Perhaps from today, the consumer's consumption awareness, will be forced to mature time, the electrical business in order to seek consumers from the past from the store to the consumer condescending, single-handedly made out of the sudden change to the consumer's rupees pampered, will be the consumer's own mouse rewrite.

BTW: Every customer's buyer rejects or returns 5 yuan subsidy, low guest single package mail, Beijing-East Rapid Logistics personalized service, Su Ning's line of online prices and other overly pleasing consumer behavior, in front of the business model is so dazzling, Chinese consumers, the current mass consumers, can not enjoy the foreign trade product service, Not worthy of better service, the ultimate reason is that China's consumers contribute to low profits, and the consumer on the electricity platform, in addition to some of the quality, most consumers are not worth pleasing.

Meditate and forget.

Consumers, do you really understand?